The Nutrition Supplements Market in Europe is being driven by Rising inclination for fitness owing to increasing awareness of healthy lifestyles
The Nutrition Supplements Market in Europe is expected to grow at a CAGR of 6.4% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 26 billion. In Europe, there is a burgeoning consumer preference for natural and environmentally-friendly nutrition supplements. This trend is driven by a growing awareness of the benefits of plant-based supplements, which offer advantages such as improved digestion, increased energy levels, and enhanced immune function, without the potential side effects associated with some conventional supplements. Moreover, plant-based supplements are more sustainable as they require fewer resources for production and have a lower environmental impact compared to animal-derived alternatives. Consequently, supplement manufacturers are responding to this demand by introducing an array of plant-based supplements to cater to European consumers seeking natural and eco-friendly solutions for their nutritional needs.
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The market is segmented based on
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
However, the market also witnesses some limitations, which are as follows:
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Market Scope |
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Report Coverage |
Details |
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Page number |
213 |
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Base year |
2024 |
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Historic period |
2019-2023 |
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Forecast period |
2025-2029 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.4% |
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Market growth 2025-2029 |
USD 26 billion |
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Market structure |
fragmentation |
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YoY growth 2024-2025(%) |
5.6 |
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Key countries |
Italy, Germany, France, UK, and Rest of Europe |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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The European nutrition supplements market is experiencing significant growth due to the rising prevalence of non-communicable diseases (NCDs) such as lifestyle diseases. Immunity-boosting supplements, sports nutrition, and protein supplements are popular categories, with proteins available in various forms including capsules, pills, tablets, powders, liquids, gummies, and egg protein. Herbal supplements made from medicinal plants and botanical ingredients are also gaining popularity. The market is driven by increasing healthcare costs, fitness culture, and the availability of supplements at gyms, health clubs, and gymnasiums.
The European nutrition supplements market encompasses companies engaged in the production and distribution of various categories, including immunity-boosting supplements, sports nutrition, and protein supplements. Key product offerings include casein, quinoa protein, and whey protein, as well as vitamins and minerals, particularly calcium. Market expansion is driven by the increasing prevalence of non-communicable diseases (NCDs), consumer awareness of health benefits, and the growing popularity of sports nutrition and fitness trends. Technavio projects market growth, based on vendors' combined revenues, excluding food processing equipment manufacturers, packaged alcoholic and non-alcoholic beverages, and food processing equipment producers. The market's expansion is fueled by the health benefits associated with nutrient-dense supplements, such as improved immunity, enhanced athletic performance, and essential nutrient fortification.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
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