Authored By: Sarah
11 Jul 2024

 Household Appliances Market in Europe Size to grow by USD 25.66 billion between 2024-2028

According to a research report “ Household Appliances Market in Europe” by Distribution Channel (Offline, Online) Product (Major household, Small household) Geography (Europe)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 25.66 billion, at a CAGR of  4.35% during the forecast period. In the European household appliances market, companies are persistently investing in research and development (R&D) and innovation to maintain their competitive edge. This strategic move is driven by the intensifying competition and escalating consumer demand for technologically advanced, high-performing, feature-rich, and aesthetically pleasing appliances. Consumers increasingly prefer multi-functional appliances that optimize resource usage. To cater to these evolving consumer needs, market players continually expand their product offerings and enhance their product lines. Moreover, the expanding purchasing power and rising disposable income have fueled consumer spending on household appliances.

Browse market data tables, figures, and in-depth TOC on “Household Appliances Market in Europe” by Distribution Channel (Offline, Online) Product (Major household, Small household) Geography (Europe) Global Forecast to 2028. Download Free Sample


By Distribution Channel, the Offline segment is projected to dominate the market size in 2024

In the European household appliances market during the year 2023, major household appliances emerged as the leading segment. This category encompasses refrigeration appliances, large cooking appliances, washing appliances, room comfort and water heater appliances, and dishwashers. Notably, Western Europe exhibited the highest sales in this segment, driven by factors such as elevated disposable income levels and advanced urbanization. These circumstances have heightened consumer awareness towards these products and facilitated the purchase of premium appliances without sacrificing quality. Major household appliances encompass refrigeration appliances, including refrigerators, freezers, and fridge-freezers; large cooking appliances, comprising microwave ovens, cooking ranges, and cooktops; washing appliances, consisting of washing machines, clothes dryers, and washer-dryers; room comfort and water heater appliances, encompassing air conditioning, circulating and ventilation fans, and space heaters and water heaters; and dishwashers.

By Product, Major household  segment is expected to hold the largest market size for the year 2024

In the European household appliances market, specialty stores, specifically electronic and specialty retailers (EASRs), dominate the distribution landscape, generating the highest revenue due to the increasing consumer preference for specialized product offerings and extensive brand portfolios. Mass merchandisers, which consist of hypermarkets, supermarkets, convenience stores, and clubhouse stores, also play a significant role in the market. Retailers within this segment are expanding their presence through the establishment of their own outlets, providing vendors with valuable opportunities for targeted marketing, advertising, promotions, brand development, training, and IT support.

Europe is forecasted to hold the largest market size by region in 2024

The German household appliances market is characterized by a high degree of maturity, underpinned by substantial product penetration and lengthy replacement cycles. Germany is Europe's leading market in terms of value sales for household appliances. Key players in this sector, including Robert Bosch, Whirlpool, and Electrolux, have experienced stagnant annual sales growth due to the market's maturity. However, significant shifts in consumer lifestyles, coupled with high Internet penetration, the increasing popularity of smartphones, and the growing preference for wireless communication, are expected to fuel the adoption of smart, connected household appliances in Germany. This trend is projected to boost value sales in the German household appliances market throughout the forecast period.

The Household Appliances Market in Europe growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • AB Electrolux
  • DeLonghi Group
  • Dyson Group Co.
  • Haier Smart Home Co. Ltd.
  • Hamilton Beach Brands Holding Co.
  • Hitachi Ltd.
  • Koninklijke Philips N.V.
  • LG Electronics Inc.
  • Liebherr International Deutschland GmbH
  • Midea Group Co. Ltd.
  • Miele and Cie. KG
  • Newell Brands Inc.
  • Panasonic Holdings Corp.
  • Robert Bosch GmbH
  • Samsung Electronics Co. Ltd.
  • SEB Developpement SA
  • Smeg S.p.a.
  • Spectrum Brands Holdings Inc.
  • Techtronic Industries Co. Ltd.
  • Whirlpool Corp.

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Research Analysis Overview

The European household appliances market is witnessing significant growth due to the increasing demand for advanced appliances that offer lifestyle upgrades and convenience. This market encompasses a wide range of mechanical and electrical devices designed to make domestic tasks easier and more efficient. Some of the most common household appliances include dishwashers, washing machines, stoves, water heaters, refrigerators, small electronics, and large electronics. These appliances cater to various household chores, from cleaning and laundry to food preservation and cooking. With advancements in technology, we now have high-end washing machines that offer temperature control and smart features, making laundry a breeze. Similarly, smart refrigerators allow for temperature control and even food management, transforming the way we preserve and consume food. Moreover, the market for small appliances, such as gadgets for cleaning and cooking, is also growing rapidly. Consumer electronics, including energy-efficient appliances, are increasingly popular as consumers seek to reduce their carbon footprint and save on utility bills. Overall, household appliances play a crucial role in enhancing comfort and convenience in our homes, making them essential gadgets for modern living.

Market Research Overview

The European household appliances market encompasses a wide range of mechanical and electrical devices designed to make homes more comfortable and efficient. This market includes kitchen appliances such as microwaves and ovens, entertainment appliances, and specialty stores that sell these products. Distribution channels for household appliances include specialty stores, supermarkets and hypermarkets, and e-commerce platforms. Eco-friendly appliances with a lower carbon footprint are becoming increasingly popular, with a focus on energy efficiency and the use of renewable resources. Raw materials used in production, such as plastics and metals, are under scrutiny for their environmental impact. Smart technology is a major trend in the household appliances market, with connected devices, smartphone apps, and smart home appliances offering advanced capabilities and lifestyle upgrades. Energy efficiency and advanced appliances are key selling points, as are smart capabilities such as temperature control and food preservation. Production delays and supply chain disruptions caused by electronic component shortages and other factors have impacted the market in recent times. However, the demand for household appliances remains strong, with consumers seeking to upgrade their homes with gadgets that make domestic tasks easier and more convenient. The European household appliances market includes a diverse range of products, from small electronics like coffee machines and blenders to large appliances like washing machines, stoves, and water heaters. Reputable appliance brands offer genuine products to counteract the threat of counterfeit products. E-commerce platforms and online retailers have become significant distribution channels for household appliances, with virtual reality (VR) and augmented reality (AR) technologies offering new ways for online shoppers to experience appliances before purchasing. Overall, the European household appliances market is a dynamic and evolving sector, driven by consumer demand for comfort, convenience, and eco-friendly solutions. From mechanical devices like washing machines and dishwashers to electrical devices like refrigerators and induction cookers, household appliances continue to play a crucial role in modern homes.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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