Latest News- Home Textile Market in Europe: Bed linen is expected to lead the Product segment during 2024-2028
The Home Textile Market in Europe is being driven by Increased consumer spending on home renovation and household furnishing
The Home Textile Market in Europe is expected to grow at a CAGR of 4.7% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 11.7 billion. In the European home textile market, vendors are implementing strategic initiatives to expand their reach and customer base. One such approach gaining traction is the adoption of an omni-channel distribution strategy. By entering both the retail and online spheres, manufacturers are broadening their market presence and enhancing brand recognition. This multi-pronged approach involves actively promoting and distributing home textile products through both physical retailers and e-commerce platforms. Notable e-commerce retailers, such as Amazon, are popular destinations for customers seeking home textiles and related home furnishings. This omni-channel approach presents substantial growth opportunities for vendors operating in the home textile sector.
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Which Factors Are Causing a Surge in Market Growth?
The market is segmented based on Product (Bed linen, Carpets and rugs, Upholstery, Kitchen linen, Others) Distribution Channel (Offline, Online) Geography (Europe).
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
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Key Features in Home Textile Market in Europe Research Report
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The European home textile industry encompasses various sectors, including home decor, fabric suppliers, and retailers. Online fabric retailers offer a wide range of home furnishing fabrics, such as durable upholstery fabrics, sustainable home textiles, custom blackout and soundproof curtains, and vintage textile patterns. Mid-segment consumers prioritize affordable home textiles, while commercial and residential interior designers seek high-quality, fire-retardant, stain-resistant, and eco-friendly fabrics for office interior design, retail space design, and hotel room design. Upholstery fabric suppliers and commercial textile suppliers cater to the needs of the housing industry, furniture retailers, and home improvement markets. Luxury home textiles, such as luxury bedding and organic cotton bedding, focus on sleep hygiene and bedding trends. Online distribution channels expand accessibility to various fabric options, ensuring fire safety textiles and stain-resistant textiles are readily available for bedroom decor and hotel bedding.
The European home textiles market is a significant segment of the global textiles industry, encompassing a wide range of products used for upholstery, patterns, designs, and vintage home décor. This market caters primarily to the commercial sector, with key players focusing on producing high-quality textiles in various colors and patterns to meet the demands of consumers. Polyester, polypropylene, polyethylene, and polyamides are commonly used polymers in the manufacturing of home textiles, including geotextiles, which are experiencing increasing demand due to their durability and versatility. The growth of this market is driven by the rising trend of vintage designs, the increasing popularity of malls as shopping destinations, and the ongoing focus on enhancing the aesthetic appeal and functionality of homes.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
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