Digital Educational Publishing Market in Europe Size to grow by USD 4412.55 million between 2024-2028
According to a research report “ Digital Educational Publishing Market in Europe” by Product (Digital textbooks, Digital assessment books, Others) End-user (K-12, Higher education, Corporate and skill-based) Geography (Europe)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 4412.55 million, at a CAGR of 15.52% during the forecast period. Major digital educational publishers in Europe, including Cengage Learning Inc. and Bertelsmann SE and Co. KGaA, are employing innovative marketing strategies to boost the adoption of digital textbooks and course materials amongst students and faculty. These publishers are advocating for the benefits of digital content, such as enhanced effectiveness and eliminating the need for physical textbook purchases. Cengage Learning's subscription model, Cengage Unlimited, offers users access to over 675 courses and 20,000 digital titles across 70 disciplines for USD119.99 per semester. This cost-effective solution is driving significant growth for Cengage, expanding their customer base at an impressive rate..
Browse market data tables, figures, and in-depth TOC on “Digital Educational Publishing Market in Europe” by Product (Digital textbooks, Digital assessment books, Others) End-user (K-12, Higher education, Corporate and skill-based) Geography (Europe) Global Forecast to 2028. Download Free Sample
By Product, the Digital textbooks segment is projected to dominate the market size in 2024
In the European educational landscape, the shift towards digital textbooks is gaining momentum. These e-books serve as cost-effective alternatives to traditional printed textbooks, particularly in the K-12, higher education, and corporate sectors. The escalating prices of printed textbooks in Europe, which have risen more swiftly than healthcare services, new homes, and the consumer price index, have intensified the demand for digital alternatives. Furthermore, the rising costs of raw materials, notably paper, and the associated environmental concerns arising from deforestation for paper production, are additional drivers fueling the adoption of digital textbooks in Europe.
By End-user, K-12 segment is expected to hold the largest market size for the year 2024
The K-12 educational sector in Europe is experiencing a significant shift towards digital content as schools embrace interactive, example-oriented learning approaches. This trend is driven by the increasing preference for digital textbooks among educators and students, who find the compatibility of digital content with smartphone devices more cost-effective than printed textbooks. Moreover, the proliferation of bring-your-own-device policies in European schools further boosts the demand for digital educational offerings. Vendors are responding to this trend by emphasizing their digital content offerings, while schools are also adopting innovative bundled content packages to provide comprehensive course materials and assignments. Consequently, the K-12 digital educational publishing market in Europe is poised for substantial growth during the forecast period.
Europe is forecasted to hold the largest market size by region in 2024
The UK is set to significantly contribute to the expansion of the digital educational publishing market in Europe over the forecast period. This growth is attributed to the surge in international student enrolment in online degrees. According to Universities UK International (UUKi), the number of international students pursuing degrees in the UK reached over 690,000 during the 2019-2020 academic year. To enhance educational performance, UK universities are increasingly offering online degrees. For instance, the University of Essex Online provides a variety of online undergraduate and postgraduate courses to students worldwide. Several UK universities offer graduate and undergraduate programs to international students via digital platforms.
The Digital Educational Publishing Market in Europe growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:
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Research Analysis Overview
The Digital Educational Publishing Market in Europe is witnessing significant growth due to the shift from traditional education systems to online learning. Licensing processes and accreditation criteria for digital educational content are crucial for digital education companies to ensure compliance with regulatory hurdles. Online education is becoming increasingly popular among enterprises, individuals, and academic institutions, with PC, mobile, and laptop devices being the primary tools for accessing digital educational content. Instructor-led learning and self-paced learning are two popular formats in the digital education landscape. The European K-12 segment is a significant market for digital educational publishing, with tablets and smartphones being the preferred devices for students. Smart technology, such as Augmented Reality (AR), videos, and podcasts, are also gaining popularity in digital education. Digital media, including e-books and software, are essential components of digital educational publishing. Regulatory hurdles, such as data privacy and security, are critical concerns for digital education companies. Startups are disrupting the market with innovative solutions, and workforce reductions in traditional educational institutions are driving demand for digital educational content. In conclusion, the European Digital Educational Publishing Market is a dynamic and evolving landscape, with online learning, instructor-led and self-paced formats, and various devices, including PCs, mobiles, laptops, tablets, and smartphones, driving growth. Regulatory hurdles, accreditation criteria, and licensing processes are essential considerations for digital education companies. The market is expected to continue growing, driven by the increasing popularity of digital media and the need for flexible and accessible education solutions.
Market Research Overview
The Digital Educational Publishing Market in Europe is experiencing significant growth as study materials transition from traditional print formats to digital. Instructors are leveraging advanced technology and high-speed internet to create engaging learning experiences for learners, including personalized content, interactive quizzes, and real-time feedback. Educational institutions, employers, and workforce are embracing upskilling and reskilling programs, with mobile devices such as smartphones and tablets becoming essential tools for lifelong learners and professionals. Online education portals offer a wide range of courses, certifications, and programs for personal growth and employability. Generative AI is being used to create customized learning paths and skill assessment, while certification preparation and licensing processes are streamlined for online education providers. However, regulatory hurdles and accreditation criteria pose challenges for digital education companies looking to expand transnationally. The traditional education system is also adapting, with instructor-led learning and self-paced courses available on PC, laptop, and mobile devices. Digital media, including e-books, videos, and podcasts, are increasingly popular, as are immersive technologies like Augmented Reality (AR). Enterprises and individuals alike are turning to digital education to enhance their workforce and improve employability. Startups and digital education companies are driving innovation in the field, with software and smart technology playing a key role in the K-12 segment. The convergence of culture and the exchange of knowledge through online education are transforming the way we learn and grow.
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