Latest News- Breastfeeding Supplies Market in Europe: Breast pumps is expected to lead the Product segment during 2025-2029

The Breastfeeding Supplies Market in Europe is being driven by Rise in women employment

The Breastfeeding Supplies Market in Europe is expected to grow at a CAGR of 8.2% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 534.6 million. The European breastfeeding supplies market has experienced notable advancements, with recent product launches prioritizing comfort and convenience for nursing mothers. In March 2022, TensCare unveiled the Nouri Duo breast pump, engineered to mitigate the challenges often encountered during breastfeeding. This innovative pump is designed to minimize discomfort and enhance efficiency, facilitating easier milk expression for mothers. In November 2022, Medela introduced the Freestyle Hands-free Breast Pump, a cutting-edge device that offers a more convenient and comfortable pumping experience. This state-of-the-art pump empowers mothers to multitask effectively by enabling hands-free milk expression. Both products represent significant strides in the market, addressing the importance of comfort and convenience for consistent breastfeeding practices. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Breast pumps
  • Breastmilk storage and feeding
  • Others
• Application
  • 0-6 months babies
  • 7-12 months babies
• Geography
  • Europe
    • Germany
    • UK
    • France
    • Spain

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rise in women employment
• Campaigns regarding breastfeeding products
• Increase in number of milk banks

However, the market also witnesses some limitations, which are as follows:

• High prices of breastfeeding accessories
• Contamination issue in breastfeeding accessories
• Declining fertility rate in women

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Market Scope in Breastfeeding Supplies Market in Europe Research Report

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Research Analysis Overview

The European Breastfeeding Supplies Market encompasses a range of products and services related to pregnancy, baby care, and motherhood. These include wearable breast pumps, lactation resources, breastfeeding technology, and various baby products. Policy and advocacy efforts support breastfeeding and work, education, and sustainability. Breastfeeding benefits are emphasized through innovation, convenience, and self-care. Breastfeeding mothers find resources in support groups, counseling, and breastfeeding-friendly workplaces. Solutions cater to breastfeeding and nutrition, bonding, and travel. The market prioritizes breastfeeding awareness, efficiency, and discretion, fostering a community that empowers and encourages successful breastfeeding journeys.

Market Research Overview

The European breastfeeding supplies market encompasses the production and provision of essential items for new mothers, including disposable gowns and advanced technologies such as smart breast pumps. Healthcare providers play a crucial role in promoting patient safety and optimal feeding patterns during maternity breaks. Technavio's market analysis identifies increasing disposable income as a significant growth driver, enabling more expenditure on personal healthcare and lifestyle products. The market's expansion is further fueled by the rising awareness of the importance of breastfeeding for newborns' health and development.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
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