Latest News- Ethnic Wear Market: Women is expected to lead the End-user segment during 2025-2029

The Ethnic Wear Market is being driven by Expansion of fashion industry boosting ethnic wear demand

The Ethnic Wear Market is expected to grow at a CAGR of 8.4% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 45.9 billion. The ethnic wear market has experienced substantial growth in the digital sphere, with an increasing number of consumers opting for online shopping platforms to procure their traditional attire. The convenience of accessing a diverse range of ethnic wear options from the comfort of one's home has significantly contributed to this trend. Notable online marketplaces and dedicated ethnic wear websites, such as Amazon, Flipkart, Myntra, Jabong, Utsav Fashion, and Craftsvilla, cater to this demand. Furthermore, social media platforms like Instagram and Facebook serve as valuable channels for independent designers and small businesses to showcase their ethnic wear collections, thereby expanding the market's reach and accessibility. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• End-user
  • Women
  • Men
  • Kids
• Distribution Channel
  • Offline
  • Online
• Geography
  • APAC
    • China
    • India
    • Japan
    • South Korea
    • Singapore
  • North America
    • Canada
    • US
  • Europe
    • Germany
  • South America
    • Brazil
    • Argentina
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Expansion of fashion industry boosting ethnic wear demand
• Increased presence on social media platforms
• Increased disposable income

However, the market also witnesses some limitations, which are as follows:

• Seasonal demand for ethnic wear
• Unorganized retail hampering market growth
• Fluctuation in raw material prices

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Market Scope in Ethnic Wear Market Research Report

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Research Analysis Overview

Amidst lockdowns, ethnic wear market experiences shifts in client habits, leading to fluctuations in retail sales through various sales channels. Buying behavior evolves as production models and value chains adapt to the new normal. Fusion wear gains popularity over traditional Saris, Kurtis, Lehengas, driven by fashion awareness and rapid urbanization. Influencers, both fashion and micro, dominate social media advertising. E-commerce and high-end brands thrive with limited edition goods and influencer marketing. Corporate world's shift to online work culture impacts demand for Western clothes. Kids' ethnic wear and specialty/retail stores continue to cater to offline shoppers.

Market Research Overview

The ethnic wear market is a significant segment of the larger global apparel, accessories, and luxury goods market. This market encompasses businesses involved in the production and distribution of ethnic clothing and accessories. The market scope includes manufacturers, retailers, and rental service providers, excluding footwear manufacturers. According to Technavio, the global textiles, apparel, accessories, and luxury goods market size is determined by the consolidated revenues of these sectors. Factors driving the expansion of this market include the growing working women population, resulting in increased disposable income and consumer spending on ethnic wear. Lockdowns have shifted buying behavior towards online sales channels, necessitating adjustments in production models and value chains to accommodate e-commerce platforms.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/