Authored By: Sarah
11 Jul 2024

 Ethnic Foods Market Size to grow by USD 26.45 billion between 2024-2028

According to a research report “ Ethnic Foods Market” by Distribution Channel (Offline, Online) Type (Non-vegetarian, Vegetarian) Geography (Europe, APAC, North America, Middle East and Africa, South America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 26.45 billion, at a CAGR of  9.53% during the forecast period. The global ethnic foods market is experiencing significant growth, with Italian cuisine being a key contributor to this trend. Italian dishes, such as pasta and pizza, have gained widespread popularity among consumers worldwide. The Italian diaspora, which comprises nearly 6% of the US population, has fueled the demand for authentic Italian food in the country. Consequently, the number of Italian restaurants in the US and the UK has surged, with California leading the way in the US market, hosting the highest number of Italian restaurants in 2021. This upward trend is indicative of the enduring appeal and increasing preference for Italian cuisine among consumers.

Browse market data tables, figures, and in-depth TOC on “Ethnic Foods Market” by Distribution Channel (Offline, Online) Type (Non-vegetarian, Vegetarian) Geography (Europe, APAC, North America, Middle East and Africa, South America) Global Forecast to 2028. Download Free Sample


By Distribution Channel, the Offline segment is projected to dominate the market size in 2024

The non-vegetarian segment dominates the global ethnic foods market in 2023, with significant consumption in regions such as Europe, North America, and South America. Non-veg food, primarily consisting of meat, plays a pivotal role in these dietary cultures due to its high protein content and essential nutrients. Rooted in tradition and preference, non-vegetarian consumption is deeply ingrained in the ethnic food landscape of North America. Factors like globalization and the increasing popularity of diverse culinary traditions further fuel the market growth for various types of meat.

By Type, Non-vegetarian  segment is expected to hold the largest market size for the year 2024

In the ethnic food market, hypermarkets and supermarkets serve as the primary distribution channels within the offline sector. The expanding organized retail industry underpins this segment's dominance, as sales of ethnic food products continue to surge. Supermarkets and hypermarkets offer substantial shelf spaces and storage facilities, enabling a wide range of ethnic food items from various vendors. Consumers are drawn to these retail formats due to their convenience, as they can procure diverse food products from a single location. Additionally, bulk purchases at hypermarkets and supermarkets often yield discounts and complementary items, incentivizing consumers and boosting sales through these channels.

Europe is forecasted to hold the largest market size by region in 2024

The European ethnic foods market is projected to experience significant growth during the forecast period, driven by the increasing preference for Western foods and the adoption of Western culture. Urban consumers' evolving lifestyles are a primary factor fueling this expansion. The retail segment is anticipated to lead the European ethnic foods market due to the growing demand for easily accessible ethnic food products at nearby convenience and grocery stores. Despite the presence of popular ethnic food categories such as Italian, Spanish, French, and Greek, demand for other ethnic food types is expected to increase gradually.

The Ethnic Foods Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Ajinomoto Co. Inc.
  • Aryzta AG
  • Asli Fine Foods
  • Associated British Foods Plc
  • B and G Foods Inc.
  • Beyond Meat Inc.
  • Bighams Ltd.
  • Chings
  • Conagra Brands Inc.
  • General Mills Inc.
  • Mars Inc.
  • McCormick and Co. Inc.
  • Mizkan Holdings Co. Ltd.
  • Nestle SA
  • Orkla ASA
  • Paulig Ltd.
  • Premier Foods Plc
  • The Giggly Pig Co.
  • Vibrant Foods Ltd.
  • YUM Brands Inc.

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Research Analysis Overview

Title: Exploring the Ethnic Foods Market: Authenticity, Tradition, and Convenience The ethnic foods market is a vibrant and diverse sector that caters to consumers' growing appetite for international cuisines and multiculturalism. This market offers a rich tapestry of flavors, textures, and traditions, with a focus on authenticity, traditional cooking methods, and fresh ingredients. Health-conscious consumers are drawn to the natural ingredients and exotic flavors of ethnic foods, while others seek the comfort and nostalgia of traditional dishes. With the rise of e-commerce and delivery services, consumers can now access a wide range of ethnic foods from the comfort of their homes. However, concerns around energy consumption, environmental impact, additives, preservatives, and shelf life are increasingly important factors in the ethnic foods market. Specialty stores and offline retailers offer a more personalized shopping experience, allowing consumers to connect with the stories and traditions behind the foods they love. Gender and age also play a role in the ethnic foods market, with women and older consumers more likely to seek out dried ethnic foods, while younger consumers opt for convenience and frozen products. As the ethnic foods market continues to evolve, it will be essential to balance the desire for authenticity and tradition with the need for convenience and sustainability.

Market Research Overview

The ethnic foods market is a vibrant and diverse sector, encompassing a wide range of international cuisines from Tex-Mex with brands like Takis and Old El Paso, to Indian with Patak's, Chinese with General Mills' Aryzta, and Caribbean with BMB. European cuisines like French (Cuisine de France) and Italian (De-Luxe Food Services) also hold a significant share. Smaller businesses importing exotic flavors from the Gulf Cooperation Council and the World Economic Forum's discussions on sustainability in the frozen food sector are shaping the market. Consumers seek consistency in taste and authenticity, often preferring fresh ingredients over additives and preservatives. Health consciousness and e-commerce are driving trends, with delivery and convenience becoming essential. Dried ethnic foods and frozen ethnic foods cater to different preferences, with gender and age influencing choices. Energy and environmental impact are key concerns, making natural food products increasingly popular. Multiculturalism continues to fuel growth in this dynamic and evolving market.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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