The essential oil market share is expected to grow up to USD 5.04 billion, accelerating at a CAGR of 8.94% during the forecast period. The health benefits of essential oils will offer immense growth opportunities to market vendors. In addition, the increase in new product launches is one of the major essential oil market trends that will support the market growth. However, the increasing availability of counterfeit products may hamper market growth.
The growth trajectory of the market is traced through a detailed analysis of the prevalent market forces, trends, and drivers along with competitive benchmarking
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The market is fragmented due to the presence of several players. Aromaaz International, Bath and Body Works Direct Inc., Biolandes Aromes SAS, doTERRA International LLC, Frontier Co-op, H. Reynaud and Fils, NOW Health Group Inc., Sydney Essential Oil Co. Pty Ltd., The Lebermuth Co. Inc., and Young Living Essential Oils are some of the major essential oil market vendors.
The growth of the players depends on several factors such as market conditions, government support, and industry development. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions.
To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments. Download the Free PDF Sample Report