Latest News- Energy Bar Market in North America: Offline is expected to lead the Distribution Channel segment during 2024-2028
The Energy Bar Market in North America is being driven by Increasing demand for sports nutrition
The Energy Bar Market in North America is expected to grow at a CAGR of 4.3% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 1015.4 million. The North American online grocery market, including energy bars, is experiencing significant growth due to several key factors. These include the expanding urban consumer base, the increasing millennial population, and rising disposable income levels. The online grocery channel's appeal lies in its ability to eliminate intermediaries in the supply chain, resulting in substantial sales value. Energy bars, a segment of packaged nutritional foods, are particularly popular in this market. The proliferation of mobile users and their utilization of health and wellness apps, trackers, and wearables is a critical driver of online sales for such products. Modern consumers, particularly fitness enthusiasts, prioritize convenience when purchasing nutritional foods, making the online platform an attractive option.
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Which Factors Are Causing a Surge in Market Growth?
The market is segmented based on Distribution Channel (Offline, Online) Geography (North America).
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
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Key Features in Energy Bar Market in North America Research Report
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The Energy Bars market in North America is witnessing significant growth due to the increasing preference for convenient, portable, and nutritious food options. Athletes and individuals leading active lifestyles are turning to sports nutrition bars as instant energy sources for physical activities. These bars offer a balanced diet with healthy ingredients, making them ideal for on-the-go snacking and even as a breakfast replacement. With a focus on fitness awareness and healthy food options, energy bars are becoming a popular choice for students and professionals with fast-paced lifestyles. Functional food and fitness nutrition, rich in nutrients like carbohydrates, protein, and healthy fats from ingredients such as oats, almonds, and peanuts, contribute to muscle repair and overall health. Energy bars are not just convenient meal solutions but also offer nutritional benefits, making them a preferred choice for those seeking balanced nutrition in small packaging.
The Energy Bar Market in North America caters to athletes and individuals engaged in physical activities, prioritizing instant energy and balanced nutrition for on-the-go snacking. With a growing emphasis on fitness awareness and healthy eating, energy bars have emerged as popular alternatives to traditional snacks. Manufacturers focus on providing small, conveniently packaged bars, ensuring a nutrient-dense composition with healthy ingredients. The market's growth is driven by the health benefits associated with consuming energy bars as part of a balanced diet, offering essential nutrients such as potassium, dietary fiber, folate, vitamin A, and vitamin C, making them an ideal choice for those seeking instant energy and sustained nutrition.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
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