Latest News- Emulsified Shortenings Market: Food and beverage is expected to lead the End-user segment during 2025-2029

The Emulsified Shortenings Market is being driven by Expansion of bakery industry

The Emulsified Shortenings Market is expected to grow at a CAGR of 5.9% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 894.4 million. The global emulsified shortenings market is experiencing substantial growth and innovation, with vendors introducing new products to cater to the demands of food manufacturers and consumers. Notably, Vantage Foods launched the patent-pending SIMPLY KAKE emulsifier on August 31, 2023. Designed to support clean-label initiatives, this product enhances baking performance in cakes and sweet goods, providing the benefits of traditional hydrated emulsifiers. The SIMPLY KAKE emulsifier offers superior operational tolerance, enabling increased cake volume and a consistent, even crumb structure. This innovation addresses the growing consumer preference for transparency and natural ingredients in their food. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• End-user
  • Food and beverage
  • Cosmetics and personal care
  • Pharmaceuticals
• Source
  • Plant-based shortenings
  • Animal-based shortenings
• Geography
  • Europe
    • Germany
    • UK
    • France
  • North America
    • US
  • APAC
    • China
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Expansion of bakery industry
• Increasing demand in emerging markets
• Preference for clean labels and natural ingredients

However, the market also witnesses some limitations, which are as follows:

• Rising raw material costs
• Regulatory compliance
• Competition from alternative ingredients

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Market Scope in Emulsified Shortenings Market Research Report

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Research Analysis Overview

Emulsified shortenings, including icing shortening and high ratio shortening, are essential food additives in the food industry. Made from animal fats and vegetable oils, they provide white color, creamy texture, and neutral taste to various food products. Micro emulsifiers aid in moisture retention, enhancing taste and improving texture in bakery and confectionery items, beverages, sauces, and dressings. Emulsifiers, used in batch or continuous processing, stabilize food products and act as trans-fat-free alternatives for all-purpose, cake, and liquid shortenings in solid, liquid, or powder form. Food processing industries utilize these shortenings for bakery products, confectionery products, and food formulations. Emulsifiers, as food additives, contribute to the production of food products and beverages with desired thickness and texture.

Market Research Overview

The emulsified shortenings market encompasses vendors supplying products such as Icing shortening and High ratio shortening, which offer desirable white color, creamy texture, and neutral taste. These shortenings are primarily derived from animal fats and vegetable oils. Micro emulsifiers are utilized to ensure moisture retention and stable emulsions. The global packaged foods and meats industry, a significant market for emulsified shortenings, is projected to grow due to the increasing consumer preference for convenient, shelf-stable food solutions. This sector caters to food processing companies that extend product shelf life and eliminate microorganisms, contributing to the market's combined revenue. The market excludes beverage manufacturers and food processing equipment producers. The market's expansion is driven by the health benefits associated with consuming minimally processed foods, such as vegetables, which provide essential nutrients like potassium, dietary fiber, folate, vitamin A, and vitamin C.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
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