Latest News- Electronic Shelf Label (ESLs) Market: Radio frequency is expected to lead the Technology segment during 2025-2029

The Electronic Shelf Label (ESLs) Market is being driven by Implementation of in-store technologies

The Electronic Shelf Label (ESLs) Market is expected to grow at a CAGR of 17.2% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 2090.6 million. The global Electronic Shelf Label (ESL) market is experiencing significant growth, prompting companies to invest in product innovation and the development of intelligent ESLs to capitalize on this market expansion. Strategic partnerships and alliances are a key focus for businesses, enabling them to broaden their product offerings and expand their geographic reach. For instance, in 2023, Qualcomm Technologies, Inc. and SES-imagotag joined forces to create new ESL technology based on the Bluetooth Special Interest Group (SIG) wireless standards. Such collaborations not only enhance companies' product portfolios but also bolster their market presence and competitiveness. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Technology
  • Radio frequency
  • Infrared
  • Others
• Product
  • LCD ESL
  • Full graphic e-paper ESL
  • Segmented e-paper ESL
• End-user
  • Supermarkets and hypermarkets
  • Convenience stores/department stores/mass merchants
  • Others
• Display Size
  • Less than 3 inches
  • 3 To 7 inches
  • 7 To 10 inches
  • More than 10 inches
• Component
  • Displays
  • Batteries
  • Microprocessors
  • Transceivers
• Communication Technology
  • Radio Frequency (RF)
  • Infrared (IR)
  • Near Field Communication (NFC)
• Geography
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • APAC
    • China
    • India
    • Japan
  • North America
    • Canada
    • US
  • Middle East and Africa
    • Egypt
  • South America
    • Brazil
    • Argentina

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Implementation of in-store technologies
• Development of IoT ecosystem
• Rising number of retail outlets

However, the market also witnesses some limitations, which are as follows:

• Growth in e-commerce industry
• High capital requirement for implementation of ESLs and supporting infrastructure
• Lack of awareness about benefits of ESL

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Market Scope in Electronic Shelf Label (ESLs) Market Research Report

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Research Analysis Overview

The Electronic Shelf Label (ESL) market encompasses technologies such as remote content management, label management software, and ESL connectivity. Display technology includes color and brightness adjustment, while label durability, lifespan, and battery life are crucial factors. Design features include image display, data synchronization, and real-time updates. Centralized management offers centralized control, remote monitoring, and maintenance management. Data integration, API integration, and customizable labels cater to product lifecycle management and stock rotation. Promotional campaign management includes price change notifications, customer segmentation, targeted promotions, loyalty programs, and personalized shopping. Data privacy and security protocols ensure protection, while network infrastructure, installation services, training, and support complete the solution.

Market Research Overview

The Electronic Shelf Label (ESL) market is a significant segment within the broader global electronic equipment and instruments market. This market encompasses the production and sale of digital signage, price management systems, and shelf edge displays for retail automation and inventory management. According to Technavio, the global electronic equipment and instruments market size is determined by the revenue generated from the sales of associated Information and Communication Technology (ICT) and electronics products, equipment, and components. The growth of this market is driven by the increasing demand for electronic test and measurement equipment. Technological advancements and digital transformation in various industries, such as semiconductors, automotive, information technology, consumer electronics, industrial, energy, and medical devices, are fueling this demand. ESLs play a crucial role in enhancing retail operations by providing real-time price updates, inventory management, and targeted promotions, making them an essential investment for businesses seeking to optimize their operations and enhance the customer experience.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/