Latest News- Electronic Shelf Label (ESLs) Market: Radio frequency is expected to lead the Technology segment during 2025-2029

The Electronic Shelf Label (ESLs) Market is being driven by Implementation of in-store technologies

The Electronic Shelf Label (ESLs) Market is expected to grow at a CAGR of 17.2% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 2090.6 million. The global Electronic Shelf Label (ESL) market is experiencing significant growth, prompting businesses to invest in product innovation and the development of intelligent ESLs to capitalize on this market expansion. Strategic partnerships and alliances are a key focus for companies, enabling them to expand their offerings and increase their market presence. For instance, in 2023, Qualcomm Technologies, Inc. collaborated with SES-imagotag to create new ESL technology based on Bluetooth Special Interest Group (SIG) standards. Such collaborations not only enhance companies' product portfolios but also broaden their geographical reach and market share. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Technology
  • Radio frequency
  • Infrared
  • Others
• Product
  • LCD ESL
  • Full graphic e-paper ESL
  • Segmented e-paper ESL
• End-user
  • Supermarkets and hypermarkets
  • Convenience stores/department stores/mass merchants
  • Others
• Display Size
  • Less than 3 inches
  • 3 To 7 inches
  • 7 To 10 inches
  • More than 10 inches
• Component
  • Displays
  • Batteries
  • Microprocessors
  • Transceivers
• Geography
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • APAC
    • China
    • India
    • Japan
  • North America
    • Canada
    • US
  • Middle East and Africa
  • South America

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Implementation of in-store technologies
• Development of IoT ecosystem
• Rising number of retail outlets

However, the market also witnesses some limitations, which are as follows:

• Growth in e-commerce industry
• High capital requirement for implementation of ESLs and supporting infrastructure
• Lack of awareness about benefits of ESL

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Market Scope in Electronic Shelf Label (ESLs) Market Research Report

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Research Analysis Overview

The Electronic Shelf Label (ESL) market is experiencing significant growth in the retail sector due to the surge in digitalization and automation in stores. Retailers in various store types are adopting ESLs as part of their retail automation strategy, replacing traditional paper labels with battery-powered displays. The proliferation of technologies like 5G and communication technology is supporting the infrastructure for ESLs. ESLs offer benefits such as real-time pricing updates, special offers, promotions, and inventory status, enhancing brand loyalty and improving customer experience. Installation expenses and supporting infrastructure are key market dynamics shaping the ESL market in emerging economies. Companies like SES-imagotag are leading the market with advanced ESL solutions. Inaccurate pricing and product shelf labeling are major challenges addressed by ESLs.

Market Research Overview

The retail sector is witnessing significant advancements with the integration of technology, particularly in the form of Electronic Shelf Labels (ESLs) for retail automation. The ESL market dynamics are influenced by various factors, including the adoption of 5G technology and the need for cost-effective and efficient labeling solutions for retailers. According to Technavio's market research, the global electronic equipment and instruments market, which includes ESLs, is expected to grow due to increasing demand from industries undergoing digital transformation. The expansion of this market can be attributed to the rising need for electronic test and measurement equipment in sectors such as semiconductors, automotive, IT, consumer electronics, industrial, energy, and medical devices. While the benefits of ESLs are numerous, installation expenses remain a significant consideration for retailers.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/