eHealth Software and Services Market 2024-2028: Growth Driven by Digital Advancements
The Global eHealth software and services market is projected to grow by USD 138.38 billion from 2023 to 2028, registering a CAGR of 15.72%. The increasing digitization of healthcare, adoption of data analytics, and integration of telemedicine solutions are reshaping the industry. These advancements improve efficiency, patient care, and data management while optimizing healthcare operations. The market is further driven by vendor-led innovations in medical devices and software, creating a competitive and dynamic landscape.

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Market Segmentation
By Deployment
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On-Premises:
- The largest segment, valued at USD 41.80 billion in 2018.
- Preferred for its greater control, compliance assurance, and predictable cost structures.
- Challenges include limited scalability and manual upgrades compared to cloud solutions.
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Cloud-Based:
- Offers scalability and flexibility, allowing seamless updates and remote accessibility.
- Increasing adoption due to its cost-effectiveness and centralized data management.
By Type
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Software:
- Encompasses data management, workforce management, healthcare analytics, hospital information systems (HIS), laboratory information systems (LIS), patient information systems (PIS), healthcare supply chain management, and financial applications.
- Growth driven by the rising adoption of electronic health records (EHR) and global digital transformation in healthcare.
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Services:
- Includes consulting, implementation, training, and maintenance services necessary for the effective deployment of eHealth solutions.
Market Dynamics – Drivers, Trends, and Challenges
Key Market Driver
- Growing adoption of data analytics in healthcare
- Enhances efficiency, revenue, and cost savings.
- Facilitates personalized patient care through predictive analytics.
- Cloud-based analytics help healthcare providers track patient engagement and operational data.
- Direct marketing and customer relationship management (CRM) drive industry adoption.
Significant Market Trend
- Increasing use of AI in eHealth software and services
- AI enhances diagnostic accuracy and efficiency in healthcare.
- Supports clinical decision-making and workflow optimization.
- Used in radiology for imaging diagnostics, reducing errors and improving outcomes.
- Major vendors, such as Pro Medicus Ltd. and McKesson Corporation, are investing in AI-driven solutions.
Major Market Challenge
- Threat from open-source service providers
- The availability of free and customizable eHealth solutions challenges proprietary software.
- Open-source platforms offer flexibility, cost savings, and innovation.
- Some healthcare institutions, such as Leeds Teaching Hospitals (UK), have adopted open-source solutions for software development.
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Key Players in the Market
- AdvancedMD Inc.
- athenahealth Inc.
- E HealthLine.Com Inc.
- Aerotel Medical Systems Ltd.
- Alphabet Inc.
- American Well Corp.
- Apple Inc.
- eHealth Global Technologies Inc.
- Esaote Spa
- GE Healthcare Technologies Inc.
- Included Health Inc.
- Intelerad Medical Systems Inc.
- KareXpert Technologies Pvt. Ltd.
- Konica Minolta Inc.
- Koninklijke Philips N.V.
- McKesson Corp.
- Medisafe Project Ltd.
- Microsoft Corp.
- Onex Corp.
- Oracle Corp.