Authored By: Sarah
11 Jul 2024

 Educational Toys Market Size to grow by USD 21440.5 million between 2024-2028

According to a research report “ Educational Toys Market” by Age Group (0-4 years, 4-8 years, Above 8 years) Product (Academic toys, Cognitive toys, Motor skill toys, Other toys) Geography (APAC, North America, Europe, Middle East and Africa, South America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 21440.5 million, at a CAGR of  10.44% during the forecast period. The educational toys market is experiencing significant growth due to the increasing popularity of smart toys. These innovative devices, which incorporate movement or speech capabilities, engage children directly in the learning process. The integration of digital toys and Internet-connected devices in early education and childcare sectors is a major market driver. Furthermore, the emergence of AI-based smart toys is adding impetus to this expansion. Additionally, educational applications and bundles, available for purchase from app stores, offer an effective means of teaching letters, numbers, and alphabets, as well as enhancing spelling skills via a subscription model.

Browse market data tables, figures, and in-depth TOC on “Educational Toys Market” by Age Group (0-4 years, 4-8 years, Above 8 years) Product (Academic toys, Cognitive toys, Motor skill toys, Other toys) Geography (APAC, North America, Europe, Middle East and Africa, South America) Global Forecast to 2028. Download Free Sample


By Age Group, the 0-4 years segment is projected to dominate the market size in 2024

The academic toys segment is poised for substantial expansion in the educational toys market during the forecast period. This segment encompasses STEM-focused toys and language learning kits. Academic educational toys currently command a substantial market share, holding the majority in 2023. Technological advancements in the industry have led to innovative changes, with a heightened emphasis on visual technologies and artificial intelligence (AI) integration in academic toys. Moreover, the growing interest among parents and students in early education significantly contributes to the market's growth, as vendors increasingly offer science and mathematics toy kits within the global educational toys market.

By Product, Academic toys  segment is expected to hold the largest market size for the year 2024

In the early childhood market, children aged between two and five years are in a formative stage of cognitive and motor skill development. These young learners are primarily supervised by adults, daycares, or babysitters. To support their developmental progress, parents often invest in educational toys that cater to both cognitive and motor skill enhancement. Major vendors in this segment include Mattel, Learning Resources, and Lego System. Notable educational toys for this demographic include Snap-n-Learn Alphabet Alligators, which promote letter recognition, and Snap-n-Learn Number Pops, designed to aid in number recognition and counting skills. These toys not only contribute to cognitive development but also foster emotional and social growth through interactive play experiences.

APAC is forecasted to hold the largest market size by region in 2024

The educational toys market represents a significant business opportunity, catering to the growing demand for interactive and developmentally-focused playthings. These toys are designed to stimulate children's cognitive, social, and emotional growth. Key market trends include the integration of technology, personalization, and an increased focus on STEM (Science, Technology, Engineering, and Mathematics) education. Companies that can effectively address these trends while maintaining high educational value will thrive in this sector.

The Educational Toys Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • All Star Learning Inc.
  • CocoMoco Kids
  • Ltd.
  • Fat Brain Toys LLC.
  • Johnco
  • Learning Resources Ltd.
  • LEGO System AS
  • Little Genius Toys Pvt. Ltd.
  • Mattel Inc.
  • Melissa and Doug
  • Mishka AI
  • My Luxeve Pty Ltd.
  • Oriental Trading Co.
  • Ozo EDU Inc.
  • Pegasus for kids
  • Ravensburger AG
  • Sphero Inc.
  • Technybirds
  • VTech Holdings Ltd.

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Research Analysis Overview

The educational toys market has seen a significant surge in demand as preschools and parents recognize the importance of early childhood development. However, concerns over harmful chemicals like Bisphenol A in some toys have raised awareness for eco-friendly alternatives. Smart educational toys that promote social skills, imaginative play, hand-eye coordination, and spatial skills are in high demand. New players in the market, such as those using cardboard or sugarcane materials, offer green learning solutions that appeal to both parents and educators. Despite import duty increases and lockdown restrictions, product sales have remained strong due to interactivity and cognitive development benefits. Safety and durability are key considerations for education manufacturers, with many focusing on creating long-lasting, non-toxic toys. Online channels have become essential for distribution, allowing for wider reach and accessibility. As the market evolves, eco-friendly, sustainable, and interactive toys continue to gain popularity, shaping the future of educational toys.

Market Research Overview

The educational toys market is experiencing significant growth as retail stores, schools, and caregivers increasingly prioritize age-appropriate, high-quality toys that promote physical activity, problem-solving, and cognitive development. Whole Foods Market and other retailers are expanding their product lines to include STEM-focused toys, craft kits, and digital learning tools. The end-user concentration is on toddlers and preschoolers, who benefit from the interactive and tactile nature of these toys. Innovation is a key driver in the market, with consumer confidence in non-harmful materials, such as lead-free materials, nontoxic plastics, and flame-retardant or flame-resistant materials, increasing. Regulations, such as those from the Toy Association, ensure product safety and compliance with quality standards. The market also includes traditional toys, such as puzzles, games, role play, crafts, and arts, which continue to appeal due to their interactive and cognitive development benefits. New players in the market, such as Smart educational toys with onboard electronics and embedded sensors, are gaining popularity. The market is not without challenges, however. Harmful chemicals, such as Phthalate and Bisphenol A, are being phased out due to safety concerns. Import duties and lockdown restrictions have also impacted product sales and distribution. Despite these challenges, the market is expected to continue growing as educators, parents, and caregivers prioritize comprehensive approaches to early childhood learning and development. The educational toys market is thriving in countries like Santa Catarina, Minas Gerais, and Sao Paulo in Brazil, as well as in ecommerce and specialty stores, supermarkets, and online retailers. Green learning, such as plant-based plastic, bamboo, cardboard, and sugarcane, is becoming increasingly popular for its eco-friendly appeal and disposability. In summary, the educational toys market is a dynamic and growing industry that prioritizes safety, durability, and cognitive development. With a focus on STEM, traditional toys, and eco-friendly materials, the market is poised for continued success in the early childhood education sector.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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