Authored By: Sarah
15 Jul 2024

 E-Book Market Size to grow by USD 12.40 billion between 2024-2028

According to a research report “ E-Book Market” by Product (Consumer e-book, Professional e-book, Educational e-book) Platform (Smartphones, Tablet and laptops) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 12.40 billion, at a CAGR of  10.08% during the forecast period. In the digital marketplace, e-books have emerged as a significant segment, with e-readers becoming a ubiquitous device worldwide. Initially catering primarily to adults and professionals, the e-book landscape is undergoing a transformative shift. Interactive technologies are being integrated into e-books to enhance the user experience. These advanced features include verbal interaction, enabling e-books to read aloud with additional sounds for end-users, such as children, to improve literacy skills. Additionally, augmented reality (AR) technology adds computer-generated animations and three-dimensional forms to both physical and digital books, creating an immersive reading experience.

Browse market data tables, figures, and in-depth TOC on “E-Book Market” by Product (Consumer e-book, Professional e-book, Educational e-book) Platform (Smartphones, Tablet and laptops) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Product, the Consumer e-book segment is projected to dominate the market size in 2024

The global e-Book market is experiencing consistent growth during the forecast period, driven by the escalating utilization of e-books on smartphones for educational and leisure purposes. The proliferation of digital literacy in numerous economies, fueled by the widespread adoption of mobile devices, is anticipated to bolster the expansion of the market. Furthermore, the increasing involvement of academic publishers in digital publication is proving beneficial for both students and educators. The ubiquitous presence of smartphones worldwide provides a convenient and portable platform for accessing e-books, enabling readers to consume digital content seamlessly across geographies.

By Platform, Smartphones  segment is expected to hold the largest market size for the year 2024

In the burgeoning e-book market, consumer titles, encompassing adult fiction and various genres, represent a significant segment. These digital offerings predominantly cater to individual purchasers, driven by the evolving reading preferences of consumers. The demand for fiction e-books is on the rise, fueled by the captivating narratives and compelling stories being published. Young adult literature has emerged as a noteworthy sub-category, garnering substantial attention from readers. European markets, including Germany, Italy, the Netherlands, and Belgium, have witnessed substantial revenues from the sales of fiction e-books. This category is commonly divided into two primary genres: literary fiction, characterized by its exploration of themes and complex characters, and commercial fiction, which prioritizes entertainment and market appeal.

North America is forecasted to hold the largest market size by region in 2024

The North American e-Book market is experiencing significant growth, with a primary focus on creating interactive and exam-compatible content for the educational sector. The US and Canada are key contributors to this expansion, with numerous institutions implementing Bring Your Own Device (BYOD) policies. This shift towards digital literacy not only enhances student engagement but also reduces institutional costs. Prominent e-Book vendors, including Cengage and McGraw-Hill Education, are capitalizing on this trend by increasing the accessibility and delivery of course content through innovative digital solutions. The advantages of e-Books are manifold: they offer greater accessibility, reduced costs, and improved student engagement via interactive content.

The E-Book Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Inc.
  • Apple Inc.
  • Barnes and Noble Booksellers Inc.
  • Beacon Press
  • Bertelsmann SE and Co. KGaA
  • Blurb Inc.
  • Cengage Learning Holdings II Inc.
  • Georg von Holtzbrinck GmbH and Co. KG
  • Hachette Livre
  • Harper Collins Publishers
  • John Wiley and Sons Inc.
  • Kensington publishing Corp.
  • Lulu Press Inc.
  • Manning Publications Co.
  • McGraw Hill LLC
  • Pearson Plc
  • Rakuten Kobo Inc.
  • Simon and Schuster Inc.
  • Smashwords Inc.
  • Springer Verlag GmbH

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Research Analysis Overview

Title: The E-Book Market: A New Era of Immersive Learning and Convenient Delivery The E-Book market has experienced significant growth in recent years due to the influence of technology and the digitization of books. With the advent of portable devices and electronic devices, reading has become a more immersive and convenient experience. E-books offer real-time access to vast libraries, making learning and research more efficient than ever before. E-book sales have surpassed those of physical books, and bookstores have had to adapt to this shift. Major book publishers and content providers have embraced the digital format, leading to copyright violations and IP infringement cases. However, environmental protection campaigns, such as saving trees, have also played a role in the adoption of e-books. E-lending and online services have made e-books a low-cost alternative for readers. E-book libraries and multilingual features have expanded access to literature for people around the world. The adoption of smartphones and technical development have further fueled the growth of the e-book market. Despite the advantages of e-books, some readers still prefer the tactile experience of physical books. The Open Library project and the Internet Archive offer a compromise, providing digital versions of out-of-print and rare books. Overall, the e-book market continues to evolve, offering readers a more convenient, accessible, and engaging way to read.

Market Research Overview

Title: The E-Book Market: A New Era of Educational Content and Immersive Learning The E-Book market is experiencing exponential growth, driven by the influence of technology on the Millennial and Generation Z populations. With the latest hardware and software, digital education systems offer convenient delivery and immersive learning experiences. The digitization of books has led to the rise of E-books, which are now available in digital format on tablets, smartphones, and other portable devices. Major book publishers like HarperCollins, Wiley, Penguin Random House, and Hachette, as well as content providers, are embracing the E-book trend. However, the high cost of E-books and shipping delays from online retailers have led some readers to turn to the Open Library project and copyright violation cases on the Internet Archive. Despite these challenges, the advantages of E-books are numerous. They offer a low-cost alternative to physical books, save trees through environmental protection campaigns, and provide real-time experience and multilingual features. The adoption of smartphones and the worldwide demand for E-books have made E-books a global phenomenon. E-lending and traditional delivery methods continue to coexist, with E-book libraries and online services offering a convenient and accessible alternative to hard copies. The E-book market is expected to grow further as technical development continues to enhance the reading experience. However, it is essential to address copyright violations and ensure that authors and publishers are fairly compensated for their work. The future of the E-book market lies in striking a balance between accessibility, affordability, and intellectual property rights. Overall, the E-book market is revolutionizing the way we consume educational content and engage with literature. From DC Comics and Marvel to academic texts and novels, E-books offer a convenient and immersive reading experience for readers worldwide.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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