Latest News- Dry Shampoo Market: Regular dry shampoo is expected to lead the Product segment during 2025-2029

The Dry Shampoo Market is being driven by Product innovation leading to product premiumization

The Dry Shampoo Market is expected to grow at a CAGR of 16.4% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 3656.6 million. In the developed markets of North America and Europe, there is a growing preference for convenience and personalization in beauty and wellness services. This trend has led to an increase in the number of players offering mobile app-based home salon services. Housejoy, a tech-driven company, entered the homecare solutions industry in May 2020, providing women of all ages with a range of salon services at home. These services include beauty packages for skin and hair care, as well as specialized offerings such as waxing, threading, massage, pedicure/manicure, haircutting, and hair washing. By bringing salon services directly to consumers' doors, these companies cater to the demand for flexibility and personalization in the beauty industry. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Regular dry shampoo
  • Natural and organic dry shampoo
• Distribution Channel
  • Offline
  • Online
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Product innovation leading to product premiumization
• Expanding salon and spa market
• Evolving demographics and lifestyles

However, the market also witnesses some limitations, which are as follows:

• Allergic reactions and other harmful effects of dry shampoo
• Growing penetration of DIY hair care solutions
• Regulatory standards for ingredients, product labeling, and packaging of dry shampoos

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Market Scope in Dry Shampoo Market Research Report

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Research Analysis Overview

The Dry Shampoo market encompasses various product offerings, including spray polyurethane foam and powder forms. It caters to diverse consumer segments such as men, women, and children. Anti-dandruff, color protection, hair loss protection, and daily care are common features. Rapid product innovation in the fashion industry drives market growth, with technology advances in hair styling products. Working women and consumers seek multi-functional, waterless solutions for hair care, such as natural dry shampoo, due to physical presence and cosmetic product trends. Vertical specialists and digital beauty bloggers influence market direction, addressing hair damage concerns and water shortages through technology like virtual reality. MRFR reports ongoing market expansion in the realm of hair care solutions.

Market Research Overview

Henkel, a leading global player in the personal care industry, encompasses the research and development (R&D) and production of a diverse range of personal and beauty care products, including cosmetics, perfumes, and dry shampoo. Our offerings span across various categories such as anti-dandruff, color protection, hair loss protection, daily care, and multi-functional formulations. Catering to the needs of men, women, and children, our product portfolio is extensive, extending to masks, sex toys, hair wigs and extensions, and polarized sunglasses. The global household and personal care products market, as calculated by Technavio, is driven by the significant growth in disposable income. This economic trend positively influences consumer spending on luxury and lifestyle-related products, including our premium dry shampoo solutions.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/