product innovation leading to product premiumization is driving the Dry Shampoo Market
Technavio analyzes that the Dry Shampoo Market is expected to grow at a CAGR of 16.84% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 3322.7 million.There are various factors that contribute to the growth of the market. Product innovation is a key driver in the growth and development of the dry shampoo market. Brands are continuously introducing new formulations and advanced technologies to enhance the effectiveness and premiumize their offerings. These innovations cater to various consumer needs, such as addressing specific hair concerns, providing long-lasting freshness, and offering natural or organic options. As a result, dry shampoos have evolved from being a convenient alternative to traditional washing to becoming a must-have grooming essential for many consumers.
In the realm of Hair Styling Products, Dry Shampoos, specifically those without water, have emerged as a popular choice among Working Women and individuals with active lifestyles. These cosmetic solutions offer the convenience of instant refreshment and volume enhancement, making them an indispensable addition to one's routine. Regulatory bodies mandate stringent adherence to norms regarding ingredients, labeling, and packaging for these Physical Presence products. Advancements in Technology have led to the integration of Virtual Reality and Augmented Reality in the marketing and application of Dry Shampoos. Regular Dry Shampoos, which contain ingredients that absorb excess oil from the scalp, are effective in addressing issues related to oiliness and dandruff for individuals with dry skin and scalp. However, overuse may impact the natural oils on the scalp, potentially affecting hair health. Manufacturers of Dry Shampoos adhere to rigorous regulatory requirements, ensuring the safety and efficacy of their Spray-based products. Anti-Dandruff variants cater to those with specific scalp concerns, providing a solution that is both convenient and effective. Pure Derm Dry Shampoos represent a responsible choice for consumers, offering a waterless alternative to traditional shampooing while maintaining the highest standards of quality and innovation.
Know which region is leading the market growth by requesting a sample report
Dry Shampoo Market Segmentation
As per our research findings, here are some of the key competitors that are leading the industry
Find out what is trending in the market by accessing the free PDF report
The Dry Shampoo market encompasses various product offerings, including spray polyurethane foam and powder versions. It caters to diverse consumer segments, such as men, women, and children. Anti-dandruff, color protection, hair loss protection, and daily care are common features. Rapid product innovation characterizes this industry, with offerings for hair styling, anti-hair damage, and natural options. The fashion industry, working women, and technology trends, including virtual reality, influence market growth. Cosmetic companies, vertical specialists, and digital beauty bloggers are key players. Water shortages and waterless products are driving the demand for dry shampoos as alternatives to traditional shampoos. MRFR's research provides insights into this dynamic market.
Henkel, a leading global player in the personal care industry, spearheads research and development (R&D) and production of various personal and beauty care product categories, encompassing cosmetics, perfumes, and dry shampoo. Our offerings include spray polyurethane foam, anti-dandruff, color protection, and hair loss protection variants, catering to diverse consumer segments, such as men, women, and children. The market scope extends to masks, sex toys, hair wigs and extensions, and polarized sunglasses. According to Technavio, the global household and personal care products market, which encompasses our revenue, is projected to expand significantly due to the increasing disposable income, enabling consumers to invest in premium, daily care, multi-function dry shampoo solutions.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
Safe and Secure SSL Encrypted
One user only.
Quick & easy download option
Unlimited user access (Within your organization).
Complimentary Customization Included
*For Enterprise license, go to checkout page
Get the report (PDF) sent to your email within minutes.
