The North America doughnuts market size is projected to grow by USD 1.77 billion between 2023 and 2028, at a CAGR of 3.9%. Increasing consumer demand for snacking and indulgence consumption is a major factor driving market expansion. The convenience and affordability of doughnuts make them a popular choice for consumers. Additionally, the rising online presence of doughnut companies is broadening market accessibility. The market offers a wide range of doughnut varieties, including glazed doughnuts, fruit-filled, chocolate-dipped, yeast doughnuts, and mini doughnuts. The doughnuts industry is witnessing a surge in doughnuts demand, leading to higher doughnuts sales and increased doughnuts production. With strong doughnuts consumption trends, major doughnuts brands are expanding their doughnuts supply networks to optimize doughnuts distribution and enhance doughnuts profitability. However, rising obesity rates pose a challenge, encouraging companies to introduce healthier options such as whole grain, low-fat doughnuts, sugar-free, and vegan doughnuts to align with evolving consumer preferences.
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Foodservice
Retail
Regular-sized yeast doughnuts
Regular-sized cake doughnuts
Mini-sized yeast doughnuts
Mini-sized cake doughnuts
Canada
Mexico
US
The foodservice segment is expected to witness substantial growth during the forecast period.
Doughnuts remain a staple in bakeries, supermarkets, food stalls, and franchised specialty outlets. Major franchises such as Starbucks and Krispy Kreme lead the market in the US. Urbanization and changing consumer lifestyles are driving expansion, with companies investing in franchise stores and outlets. The market offers a variety of doughnuts, including traditional yeast doughnuts, glazed options, chocolate-filled, fruit-flavored, low-carb, and protein doughnuts. Health-conscious alternatives, such as organic ingredients, sugar-free, and vegan options, are also gaining traction. Online sales and food service channels are growing, reflecting increasing consumer demand for convenience foods and on-the-go snack options.
The foodservice segment was valued at USD 5.77 billion in 2018 and has shown steady growth over the years.
Increased Snacking and Indulgence Consumption
Doughnuts have become a go-to snack option in North America, driven by evolving consumer preferences. With busy lifestyles, consumers are opting for quick-service bakery products as convenient meal replacements. Doughnut innovations, such as doughnut sandwiches and healthier ingredient alternatives, are expanding market appeal. To cater to health-conscious consumers, companies are introducing low-calorie, protein, sugar-free, grain-free, and low-carb doughnuts. Popular coatings, fillings, and toppings include sugar, chocolate, icing, jam, custard, and fruit flavors. Despite economic downturns, sweet indulgences like doughnuts remain resilient in the market.
Increasing Online Presence of Doughnut Companies
The growing online sales of doughnuts are transforming the market landscape. Doughnuts, available in various shapes and coatings, are gaining traction across bakeries, supermarkets, food stalls, and chain outlets. E-commerce platforms allow consumers to compare products based on nutritional value and dietary preferences. Leading retailers, including Amazon and eBay, offer a broad selection of premium doughnuts and gourmet doughnuts for home delivery. Consumers can now access freshly baked doughnuts through online food ordering services, enhancing market penetration. Healthier doughnut alternatives, such as low-calorie snacks and protein doughnuts, continue to drive consumer demand.
Rising Obesity Rates Restraining Market Growth
While doughnuts remain a beloved treat, health concerns regarding sugar intake and obesity pose challenges. Consumers are increasingly seeking nutritional value and dietary trends, prompting companies to introduce low-fat, whole grain, and organic doughnuts. Despite the shift towards healthier options, traditional deep-fried and baked doughnuts continue to dominate sales. Companies are addressing these concerns by offering flavor variety and innovative formulations, such as cream-filled, jelly-filled, and chocolate-dipped doughnuts. The market remains highly competitive, requiring continuous innovation to meet evolving consumer preferences.
The North America doughnuts market is experiencing strong growth, driven by demand for freshly baked, deep-fried, and gourmet doughnuts. Consumers are increasingly opting for quick-service options, convenience foods, and indulgence consumption. The market offers a variety of doughnuts, including glazed doughnuts, fruit-filled, chocolate-dipped, jelly doughnuts, and cream-filled options. Retailers and foodservice chains are investing in online sales, franchise stores, and specialty outlets to expand their market presence. The rise of on-the-go snack options has led to increased adoption of healthier choices, including whole grain, low-fat doughnuts, and organic ingredients.
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Birdies LA
Blue Star Donuts
CookNSolo Restaurants
Corporativo Bimbo SA de CV
Daylight Donut Flour Co. LLC
Dough Doughnuts
Glory Hole Doughnuts
Hogsalt
Honey Dew Associates Inc.
Inspire Brands Inc.
Jelly Modern Doughnuts
Krispy Kreme Inc.
LaMars Donuts
Maple Donuts Inc.
McDonald’s Corp.
Pinkbox Doughnuts
Sidecar Doughnuts
Starbucks Corp.
Sugar Shack Donuts and Coffee
The Wendy’s Co.
Union Square Donuts
These companies are expanding their market reach through franchise stores, product innovations, and e-commerce platforms.
Companies in the doughnut market are leveraging production efficiency, inventory management, and innovative flavors to cater to changing consumer preferences. The industry continues to evolve with premium doughnuts, artisanal doughnuts, and dietary trend-focused products, such as vegan, sugar-free, and low-carb options. The popularity of e-commerce platforms has transformed the distribution landscape, enabling businesses to enhance online sales and customer engagement. As demand for sweet indulgences remains strong, market players are focusing on franchise expansion, new product development, and enhanced foodservice strategies to maintain a competitive edge.
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