Latest News- DIY Home Improvement Market in Europe: Lumber and landscape management is expected to lead the Product segment during 2025-2029

The DIY Home Improvement Market in Europe is being driven by Rising interest in DIY home improvement projects

The DIY Home Improvement Market in Europe is expected to grow at a CAGR of 3.2% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 32.9 billion. The European DIY home improvement market is undergoing significant technological transformations, with major players like Adeo, Kingfisher, and Travis Perkins spearheading innovation to distinguish themselves in a highly competitive landscape. Kingfisher, for instance, has revolutionized the in-store shopping experience through advanced mobile technology, enabling customers to checkout via mobile, locate products using real-time inventory information, and access mobile features explanations. Consumers can also compare prices and read online product ratings from a diverse assortment before making a purchase. Kingfisher's mobile application offers an advanced in-store map and live chat functionality, while their catalog incorporates augmented reality (AR) technology to provide virtual previews of DIY products, such as furniture in a room. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on segments_for_ai.nslist

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rising interest in DIY home improvement projects
• Smart home technology
• Growth of residential real estate industry

However, the market also witnesses some limitations, which are as follows:

• Increasing threat from DIFM industry
• Complexities in using DIY home improvement tools
• High complications in logistics and supply chain operations

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Market Scope in DIY Home Improvement Market in Europe Research Report

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Research Analysis Overview

The European DIY market is witnessing a shift towards DIY home improvements as more homeowners take on projects themselves, driven by the DIY movement. Online stores and e-commerce platforms are gaining popularity, allowing residential customers to purchase tools, hardware, appliances, and even instruments for their projects. The zero-waste lifestyle trend is influencing the use of plastic, with a focus on building maintenance, plumbing, and painting, while professional services are still in demand for complex tasks. Employed women are increasingly involved in interior design decision-making, particularly in the kitchen, where hazardous chemicals and environmental pollution are concerns. Toolstation and Painting and Decorating are popular brands for DIY enthusiasts, offering a wide range of tools, hardware, and eco-friendly painting solutions.

Market Research Overview

The European DIY home improvement market is experiencing significant growth, with the home purchases segment contributing notably to this trend. According to Technavio, the parent market, the global housewares and specialties market, encompasses various product categories, such as cookware, bakeware, tableware, kitchen electrics, and kitchen tools and accessories. This market's expansion is driven by several factors, including the increasing popularity of the DIY movement and the adoption of a zero-waste lifestyle. Moreover, the rise of online stores and e-commerce platforms has facilitated the sale of housewares and specialties, enabling consumers to purchase these items conveniently. Vendors are responding to consumer demand by introducing houseware products with innovative designs and distinctive colors, thereby fueling market growth.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
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