The US Do-It-Yourself (DIY) Home Improvement Market Outlook: A Growing Sector for 2025-2029

The Do-It-Yourself (DIY) home improvement market in the United States is forecast to experience significant growth over the coming years. With a projected increase of USD 54.83 billion at a Compound Annual Growth Rate (CAGR) of 3.7% between 2024 and 2029, the DIY home improvement market is expected to continue its upward trajectory driven by key factors such as changing consumer behavior, technological advancements, and the availability of products through diverse distribution channels.

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Market Drivers

Several drivers are contributing to the growth of the US DIY home improvement market. A key driver is the increasing emphasis on personalized interior design, as homeowners seek to enhance the aesthetics and functionality of their living spaces. Urbanization has led to a rise in demand for products like wallpaper and supplies to decorate apartments and condos. In addition, hectic lifestyles are pushing consumers to take on DIY projects to save both time and money, especially in areas such as painting, electrical work, plumbing, and light installation.

The availability of building materials and tools has been significantly bolstered by e-commerce platforms, which allow homeowners to easily access a wide array of products. Retailers such as Walmart and Toolstation have made it more convenient for consumers to engage in DIY projects, further supporting market growth. Moreover, as environmental concerns continue to rise, consumers are increasingly focused on eco-friendly DIY home improvement solutions, opting for sustainable materials to reduce their carbon footprint.

Market Segmentation

The DIY home improvement market is segmented into several key areas, each contributing to the overall growth.

By Product:

• Lumber and Landscape Management: This segment is anticipated to witness significant growth during the forecast period. DIY homeowners are increasingly focusing on outdoor projects like vegetable gardening, flower cultivation, and creating decorative gardens. The rise in interest for sustainable and eco-friendly landscaping techniques also fuels this growth.
• Tools and Hardware: Tools and hardware remain crucial for DIY home improvement enthusiasts. E-commerce platforms have made it easier to access tools for various tasks, including electrical work and plumbing.
• Decor and Indoor Garden: With a growing emphasis on interior design, this segment sees an increase in demand for decor and indoor gardening supplies.
• Kitchen: Homeowners are also investing in DIY projects to upgrade their kitchens, contributing to the overall market expansion.
• Lighting and Others: DIY lighting solutions and other related products continue to be integral to home improvement projects.

By Distribution Channel:

• Offline: Traditional retail outlets continue to serve as significant distribution channels, although online channels are gaining ground.
• Online: E-commerce platforms provide convenience, broad product ranges, and easy access to supplies, enhancing the DIY home improvement experience.

By Application:

• Residential: The residential segment dominates the DIY home improvement market, as homeowners actively engage in personalizing and upgrading their living spaces.
• Commercial: Although smaller in comparison, the commercial segment also plays a role, particularly in businesses seeking to enhance office spaces and facilities.

 By Geography:

• US

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Technology and Innovation Trends

Technology is reshaping the DIY home improvement experience. The introduction of Augmented Reality (AR) in home improvement projects has allowed consumers to visualize their improvements before execution. Furthermore, mobile applications that provide product location, inventory checks, and price comparisons are making DIY projects more convenient. Retailers like Lowe’s have integrated advanced in-store map functionalities, enhancing the shopping experience for customers.

Additionally, the increasing focus on sustainability has led to a rise in demand for zero-waste and eco-friendly DIY solutions. Consumers are opting for sustainable materials and environmentally responsible techniques to minimize their carbon footprint.

Key Challenges

Despite the rapid growth, several challenges are impacting the US DIY home improvement market:

• Shift Towards DIFM Services: A notable challenge is the growing preference for Do-It-For-Me (DIFM) services over traditional DIY methods, particularly in mature markets. The aging population, combined with younger generations' lack of DIY skills, is contributing to this shift.
• Safety Concerns: The safety of DIY projects, especially in areas like electrical work and plumbing, remains a key concern for consumers. There is a growing need for accurate information and resources to ensure that projects are completed safely and effectively.

Key Players in the DIY Home Improvement Market

Several prominent companies are playing a significant role in the growth of the DIY home improvement market in the US:

• 3M Co.
• Ace Hardware Corp.
• Benjamin Moore and Co.
• Fortune Brands Innovations Inc.
• Home Depot Inc.
• Klein Tools Inc.
• Kreg Tool Co.
• Lowes Co. Inc.
• Masco Corp.
• Menard Inc.
• Owens Corning
• Pella Corp.
• Positec Tool Corp.
• Robert Bosch GmbH
• Rust Oleum Corp.
• Stanley Black and Decker Inc.
• The Sherwin Williams Co.
• Trex Co. Inc.
• True Value Co LLC
• TTI Consumer Power Tools Inc.

These companies are investing heavily in innovative products, partnerships, and technological advancements to cater to the growing demand in the DIY home improvement market. With the rise of e-commerce and increased interest in sustainable solutions, these companies are positioning themselves to capitalize on emerging trends in the market.