Authored By: Sarah
11 Jul 2024

 Do-It-Yourself (DIY) Home Improvement Market in US Size to grow by USD 51.76 billion between 2024-2028

According to a research report “ Do-It-Yourself (DIY) Home Improvement Market in US” by Product (Lumber and landscape management, Tools and hardware, Decor and indoor garden, Kitchen, Lighting and others) Distribution Channel (Offline, Online) Application (Residential, Commercial) Geography (North America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 51.76 billion, at a CAGR of  3.66% during the forecast period. The shifting consumer trends in the US have led to a surge in interest towards DIY home improvement projects. With an increasing number of working women and their active involvement in home decoration decisions, the demand for DIY home improvement products has significantly grown. This trend is not unique to the US, as developed and developing nations, particularly those with high labor costs, have embraced DIY culture. Consummers in these markets prefer self-reliance in maintaining and repairing their machines, vehicles, gardens, and homes, which results in substantial cost savings over the long term.

Browse market data tables, figures, and in-depth TOC on “Do-It-Yourself (DIY) Home Improvement Market in US” by Product (Lumber and landscape management, Tools and hardware, Decor and indoor garden, Kitchen, Lighting and others) Distribution Channel (Offline, Online) Application (Residential, Commercial) Geography (North America) Global Forecast to 2028. Download Free Sample


By Product, the Lumber and landscape management segment is projected to dominate the market size in 2024

The offline distribution channel for the Do-It-Yourself (DIY) home improvement market in the US comprises a diverse range of stores, including DIY home improvement stores, specialty stores, furniture retailers, and other physical outlets. These channels generate significant revenue due to their extensive product offerings and high market penetration. Home improvement and hardware stores are particularly noteworthy, providing a comprehensive assortment of DIY improvement products, such as tools, building materials, paints, hardware, and home decor items. These stores function as one-stop solutions for DIY enthusiasts, offering expert advice from knowledgeable staff and a vast selection of essential supplies for their projects.

By Distribution Channel, Offline  segment is expected to hold the largest market size for the year 2024

The Do-It-Yourself (DIY) home improvement market in the US is experiencing significant growth due to an increasing number of homeowners seeking to personalize and enhance their living spaces. DIY landscaping projects, including garden beds, pathways, and water features, are particularly popular. These initiatives enable homeowners to add value to their properties while engaging in sustainable practices. Utilizing responsibly sourced lumber, recycled materials, and eco-friendly landscaping techniques not only enhances outdoor spaces but also appeals to environmentally conscious consumers. By embracing DIY lumber and landscape projects, homeowners can reduce their environmental footprint and create aesthetically pleasing, sustainable outdoor environments.

North America is forecasted to hold the largest market size by region in 2024


The Do-It-Yourself (DIY) Home Improvement Market in US growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • 3M Co.
  • Ace Hardware Corp.
  • Benjamin Moore and Co.
  • Fortune Brands Innovations Inc.
  • Klein Tools Inc.
  • Kreg Tool Co.
  • Masco Corp.
  • Menard Inc.
  • Owens Corning
  • Pella Corp.
  • Positec Tool Corp.
  • Robert Bosch GmbH
  • Rust Oleum Corp.
  • Stanley Black and Decker Inc.
  • The Home Depot Inc.
  • The Sherwin Williams Co.
  • Trex Co. Inc.
  • True Value Co LLC
  • TTI Consumer Power Tools Inc.

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Research Analysis Overview

The Do-It-Yourself (DIY) home improvement market in the US has experienced significant growth due to urbanization and the increasing trend towards hectic lifestyles. Retail suppliers of Tools & Hardware, Plumbing Materials & Equipment, and Building Materials have seen a surge in demand as consumers take on DIY projects to save costs and customize their homes. Online stores have disrupted traditional distribution channels, offering convenience and competitive pricing. However, the DIY market also presents challenges. Plastic waste from packaging and hazardous chemicals in materials pose environmental concerns. Geographical expansions of retailers and e-commerce platforms have led to increased transportation emissions. Professional electricians and plumbers have voiced safety concerns regarding DIY electrical work and the use of complex materials. Despite these challenges, the DIY home improvement market continues to expand, driven by the availability of affordable tools, lighting, and a wide range of materials. E-commerce platforms and online tutorials have made DIY projects more accessible than ever before. As consumers prioritize personalization and cost savings, the DIY market is expected to remain a significant force in the US home improvement industry. Abbreviation: DIY (Do-It-Yourself) market.

Market Research Overview

The Do-It-Yourself (DIY) home improvement market in the US has seen significant growth in recent years, driven by various factors. The shift towards a zero-waste lifestyle and the increasing popularity of urbanization have led consumers to opt for DIY projects at home instead of hiring professionals. The market was significantly impacted during the WWII era when work schedules became more hectic, leading to an increased demand for convenient and affordable DIY solutions. The market for DIY home improvement includes various categories such as wallpaper & supplies, tools & hardware, plumbing materials & equipment, electrical work materials, lighting, and painting. The market has been boosted by the rise of online shopping, with retailers like Walmart's online revenues seeing a surge. However, market restraints include the use of hazardous chemicals and plastic waste in DIY projects, which can contribute to environmental pollution. Market drivers include the availability of strategic investments, growth strategies of retail suppliers, and the convenience of online shopping. The global DIY home improvement market is expected to grow at a CAGR of 4.2% from 2021 to 2026, reaching USD561.3 billion by 2026. Key players in the market include Lowe's, Home Depot, Toolstation, and Amazon. Market research indicates that consumers are increasingly opting for e-commerce platforms for their DIY purchases due to the convenience and time-saving benefits. Market opportunities include geographical expansions, growth in LAMEA region, and the increasing popularity of DIY projects among professionals. Market forecasts suggest that the use of e-commerce distribution channels will continue to grow, with online sales accounting for a larger share of the market. Company's major competitors include Abbreviation, which offers a wide range of building materials and tools, making it a significant player in the DIY home improvement market. The use of energy-efficient lighting and eco-friendly materials is also becoming a trend in the market, driven by consumers' increasing awareness of the need to reduce their carbon footprint. In summary, the DIY home improvement market in the US is expected to continue growing, driven by various factors such as urbanization, hectic lifestyles, and the convenience of online shopping. However, market restraints such as environmental pollution and the use of hazardous chemicals and plastic substances need to be addressed to ensure sustainable growth. Strategic investments, growth strategies, and geographical expansions are key growth opportunities for players in the market.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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