Latest News- Direct Selling Market: Single-level marketing is expected to lead the Type segment during 2025-2029

The Direct Selling Market is being driven by Rapid growth in social media

The Direct Selling Market is expected to grow at a CAGR of 5.3% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 73.2 million. The global direct selling market is witnessing a notable shift towards providing personalized customer experiences as a key differentiator. This trend is driven by the increasing demand for individualized attention and customized offerings. According to Salesforce, a substantial portion of online shoppers are prepared to divulge their personal data in exchange for tailored offers or discounts. Moreover, consumers increasingly value personalized experiences when engaging with companies, leading to heightened brand loyalty, customer satisfaction, and long-term profitability for direct selling businesses. By leveraging customer data and advanced technologies, direct selling companies can deliver targeted products and services, as well as personalized communication and recommendations, thereby fostering stronger customer relationships. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Type
  • Single-level marketing
  • Multi-level marketing
• Product
  • Health and wellness
  • Cosmetics and personal care
  • Household goods and durables
  • Others
• Sales Channel
  • Person-to-Person
  • Online Sales
  • Party Plan
• End-User
  • Individual Consumers
  • Businesses
• Geography
  • APAC
    • China
    • Japan
    • South Korea
  • North America
    • US
  • Europe
    • Germany
    • UK
    • France
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rapid growth in social media
• Rising demand for health and wellness products
• Expanding middle-class population

However, the market also witnesses some limitations, which are as follows:

• Regulatory scrutiny and compliance
• Negative perception of MLM models
• Declining distributor engagement and retention

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Market Scope in Direct Selling Market Research Report

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Research Analysis Overview

The Direct Selling Market focuses on various elements to boost sales and growth. These include team building exercises, sales presentations, product knowledge training, lead qualification, and customer onboarding. Sales process optimization, recruitment strategies, and retention initiatives are also crucial. Performance evaluation, compensation plans, and incentive programs ensure distributor engagement. Online training modules, product catalogs, and marketing campaigns enhance product knowledge and customer acquisition. Sales promotions, customer service metrics, revenue generation strategies, and contact management streamline sales. Deal closing techniques, negotiation skills, relationship management, sales cycle stages, customer lifetime value, market penetration, brand awareness, customer acquisition cost, and sales conversion rates are key performance indicators. Return on investment is the ultimate goal.

Market Research Overview

In the realm of business, the direct selling market represents a significant segment within the broader retail industry. According to Technavio's market analysis, the global direct selling market size is determined by the revenues generated by companies specializing in commission structures, sales force automation, distributor networks, inventory management, and lead generation strategies for consumer discretionary merchandise. Factors fueling market expansion include the increasing adoption of advanced mobile devices and high Internet penetration, empowering consumers to access on-demand products and services from anywhere.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/