Latest News- Direct Selling Market: Single-level marketing is expected to lead the Type segment during 2025-2029

The Direct Selling Market is being driven by Rapid growth in social media

The Direct Selling Market is expected to grow at a CAGR of 5.3% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 73.2 million. The global direct selling market is experiencing substantial growth due to the rising demand for personalized customer experiences. According to Salesforce, approximately 57% of online shoppers are prepared to share their personal data to receive customized offers or discounts. Furthermore, 58% of consumers acknowledge that personalized experiences are essential when making purchases from a company. By delivering tailored experiences, direct selling businesses can foster stronger relationships with their customers, enhance communication, and cater to specific customer requirements. This approach not only boosts brand loyalty and customer satisfaction but also contributes to long-term profitability. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Type
  • Single-level marketing
  • Multi-level marketing
• Product
  • Health and wellness
  • Cosmetics and personal care
  • Household goods and durables
  • Others
• Sales Channel
  • Person-to-Person
  • Online Sales
  • Party Plan
• End-User
  • Individual Consumers
  • Businesses
• Geography
  • APAC
    • China
    • Japan
    • South Korea
  • North America
    • US
  • Europe
    • Germany
    • UK
    • France
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rapid growth in social media
• Rising demand for health and wellness products
• Expanding middle-class population

However, the market also witnesses some limitations, which are as follows:

• Regulatory scrutiny and compliance
• Negative perception of MLM models
• Declining distributor engagement and retention

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Market Scope in Direct Selling Market Research Report

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Research Analysis Overview

Direct selling offers product validation through a direct-to-consumer business model, providing revenue opportunities and management skills for micro-entrepreneurs. Direct Selling Associations support this industry, which focuses on innovation in areas like chronic disorders, nutritional products, and sustainable cosmetics. Flexible hours, trust, and excellent customer service are key. Technology, including AI and online marketplaces, drives growth, while sustainability and environmental responsibility are crucial. Global economic trends, commissions, and income opportunities attract consumers in various retail environments. Rallyware's performance enablement platform and generative AI enhance business performance. Be wary of pyramid schemes, and prioritize transparency and consumer behavior understanding.

Market Research Overview

The direct selling market represents a significant segment within the broader retail industry, with revenue generated by companies that employ a direct-to-consumer distribution model. This market encompasses micro-entrepreneurship opportunities for associates, who validate products through personal demonstrations and sales. Direct Selling Associations play a crucial role in fostering industry growth and professional development, providing revenue opportunities for members. Key drivers for the expansion of the direct selling market include the increasing use of advanced mobile devices and high Internet penetration, enabling on-demand access to products and services. Technavio's market analysis includes revenue generated by companies offering direct selling services, such as door-to-door retailing and online marketplaces, in addition to traditional brick-and-mortar retailers and e-commerce platforms. Effective management skills are essential for success in this market, as associates must effectively engage with customers and build a strong network to succeed.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/