Latest News- Digitally Printed Wallpaper Market: Vinyl is expected to lead the Product segment during 2025-2029

The Digitally Printed Wallpaper Market is being driven by Urbanization and rising disposable income

The Digitally Printed Wallpaper Market is expected to grow at a CAGR of 21% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 10424.4 million. In the global digitally printed wallpaper market, sustainability is a significant trend, driven by growing environmental consciousness and regulatory requirements regarding emissions, waste management, and material sourcing. Consumers are increasingly seeking eco-friendly wallcoverings that enhance interior design while minimizing ecological impact. In response, manufacturers are implementing sustainable practices, such as using water-based, non-toxic inks, biodegradable or recycled substrates, and energy-efficient digital printing technologies. These advancements result in decreased volatile organic compound emissions and enhanced indoor air quality, which is particularly crucial in residential settings and for children's spaces. For instance, on April 26, 2025, WallKalakar launched India's first eco-friendly digitally printed custom wallpaper collection for children's spaces, underscoring the industry's commitment to sustainability. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Vinyl
  • Non-woven
  • Others
• Technology
  • Inkjet
  • Electrophotography
• Application
  • Commercial
  • Residential
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • Middle East and Africa
  • South America

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Urbanization and rising disposable income
• Rising demand in commercial spaces
• Rapid expansion of e-commerce

However, the market also witnesses some limitations, which are as follows:

• Rise in availability of substitute products
• Concerns regarding use of wallpapers
• Regulatory and compliance hurdle

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Market Scope in Digitally Printed Wallpaper Market Research Report

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Research Analysis Overview

The Digitally Printed Wallpaper Market encompasses various segments including commercial, residential, and retail sectors. Online sales of wallpaper are on the rise, with design software and printing services also in demand. Wholesale distributors offer sustainable, eco-friendly, recycled, PVC-free, non-toxic, flame-resistant, and mildew-resistant options. Wallpaper application techniques, care, cleaning, and repair are essential considerations. Wallpaper trends feature geometric, floral, abstract, tropical, modern, traditional, contemporary, bohemian, and Scandinavian styles, among others.

Market Research Overview

The digitally printed wallpaper market is a significant segment of the global home furnishings industry, which encompasses manufacturers and marketers of furniture, home furnishings, floor coverings, and decorative products. According to Technavio, the home furnishings market size is determined by the consolidated revenue generated from the sales of consumer electronics, furnishings, decorative products, household appliances, and other homeware items. Factors driving the expansion of the global home furnishings market include the surge in residential and commercial construction projects, infrastructure development, and the increasing number of renovation initiatives in key economies like the United States, China, and India. This growth trend is expected to positively impact the demand for various wallpaper types, including wallpaper paste, non-woven wallpaper, vinyl wallpaper, fabric wallpaper, and metallic wallpaper.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
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