Latest News- Digital Video Advertising Market: Retail is expected to lead the End-user segment during 2025-2029

The Digital Video Advertising Market is being driven by Growing in-app advertising

The Digital Video Advertising Market is expected to grow at a CAGR of 44.8% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 636.3 billion. Digital video advertising refers to promotional content that is delivered through online platforms, playing before, during, or after streaming media. This marketing channel is highly effective in reaching vast online audiences, with online video being one of the fastest-growing sectors in digital advertising. Various platforms distribute video content across multiple devices and screens, enabling advertisers to expand their reach and minimize costs through strategic partnerships. According to industry projections, digital video advertising expenditures are projected to surge from USD62 billion in 2021 to USD91 billion in 2024. Connected TV (CTV) is a rapidly expanding format within digital video advertising, offering advertisers increased targeting capabilities and engagement opportunities. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• End-user
  • Retail
  • Consumer goods and electronics
  • Media and entertainment
  • Automotive
  • Others
• Type
  • Desktop
  • Mobile
• Service Type
  • In-Stream video ads
  • Out-Stream video ads
  • Linear video ads
  • Nonlinear video ads
  • Others
• Geography
  • North America
    • Canada
    • Mexico
    • US
  • APAC
    • China
    • India
    • Japan
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Growing in-app advertising
• Increasing penetration of mobile computing devices
• Growing awareness about digital native advertising

However, the market also witnesses some limitations, which are as follows:

• Growing use of advertisement blocking solutions
• Frauds related to digital advertisements
• Rising privacy and security concerns for consumer data

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Market Scope in Digital Video Advertising Market Research Report

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Research Analysis Overview

The Digital Video Advertising Market encompasses various formats and strategies, including programmatic guaranteed deals and private marketplaces (PMPs). In open auctions, ad quality scores, brand safety, and viewability measurement are crucial. Social video advertising, influencer marketing, and call-to-actions (CTAs) engage audiences. Landing page optimization, user experience (UX), and competitive analysis tools enhance campaign performance. Video content strategy, production, distribution, and analytics dashboards drive ad spend.

Market Research Overview

The global media and entertainment market encompasses businesses providing advertising, broadcasting, cable and satellite, publishing, movies and entertainment, interactive home entertainment, interactive media and services, and gambling solutions. According to Technavio, the global advertising market revenue is derived from the combined earnings of device manufacturers and software, services, and solution providers. This market includes total corporate expenditures on advertising, marketing, and public relations services across both online and offline media, excluding digital advertising revenues. Key growth drivers for the global advertising market include the evolving media consumption habits, particularly in high broadband penetration regions, where individuals curate their media menus and consume content at their convenience. These media choices and experiences are increasingly influenced by AI and algorithmic recommendations. Programmatic advertising, real-time bidding (RTB), demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges/ad networks play significant roles in shaping this dynamic market landscape.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/