Latest News- Digital Signage Market: Retail is expected to lead the Application segment during 2025-2029

The Digital Signage Market is being driven by High growth of retail space

The Digital Signage Market is expected to grow at a CAGR of 10.3% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 11144.7 million. SOC, or System on Chip, is an advanced technology increasingly utilized in the production of smartphones, tablets, and commercial displays. By integrating essential processing components onto a single chip, SOC technology significantly decreases the requirement for external components within digital systems. In the realm of digital signage, SOC can be incorporated into commercial display systems, thereby replacing various types of equipment such as media players. This streamlined solution allows for digital signage operation directly from the screen itself, offering diagnostic and additional information. The implementation of SOC technology in digital signage offers several benefits, including reduced hardware and installation expenses. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Application
  • Retail
  • QSR and restaurants
  • Education
  • Healthcare
  • Others
• Component
  • Hardware
  • Software
  • Services
• Geography
  • North America
    • Canada
    • US
  • APAC
    • China
    • India
    • Japan
  • Europe
    • Germany
    • UK
    • France
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• High growth of retail space
• Increasing adoption of digital signage in numerous service sectors
• High growth of DOOH signage

However, the market also witnesses some limitations, which are as follows:

• Lack of content relevance and decrease in content diversity
• Improper digital signage implementation
• Cybersecurity issues in digital signage

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Market Scope in Digital Signage Market Research Report

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Research Analysis Overview

The Digital Signage Market encompasses various components including LED media boards, digital display panels, video walls, projectors, and multimedia content. These are powered by computerized systems and software, offering real-time content updates and remote management. Traditional static signs are being replaced by these advanced communication platforms. Hardware includes displays, with costs varying for LED media boards and large screen displays. Technological developments bring alternatives like video walls, projectors, and screenless displays. Education sector and government offices are major end users. Power problems and emerging technologies like Micro-LED and widescreen alternatives pose challenges. Real-time content updates enhance customer experience in sectors like education and traditional billboards.

Market Research Overview

The Digital Signage Market, a significant segment of the global electronic equipment and instruments industry, encompasses manufacturers and providers of LED media boards, digital display panels, video walls, projectors, multimedia content, computerized systems, software, and communication platforms. This market's expansion is driven by the increasing demand for real-time content updates, remote management, and advanced communication solutions. Technavio projects that the global electronic equipment and instruments market, which includes digital signage solutions, will experience substantial growth due to the rising need for electronic test and measurement equipment in sectors such as semiconductors, automotive, IT, consumer electronics, industrial, energy, and medical devices, fueled by technological advancements and digital transformation.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/