Authored By: Sarah
11 Jul 2024

 Digital Retailing Market Size to grow by USD 1879.8 billion between 2024-2028

According to a research report “ Digital Retailing Market” by Type (Search ads, Display ads, Social media, E-mail marketing, Others) Platform (Mobile devices, Desktops) Geography (APAC, North America, Europe, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 1879.8 billion, at a CAGR of almost 36.5% during the forecast period. In the current business landscape, social media platforms serve as an indispensable tool for digital retailers to expand their online presence. By creating and managing brand pages, advertisers can reach a vast audience, fostering brand recognition through consistent posts and updates. Amidst the COVID-19 pandemic, social media usage has surged significantly due to lockdown measures and travel restrictions. This shift presents a prime opportunity for retailers to engage with their audience, maintain familiarity, and acquire new customers through targeted digital campaigns.

Browse market data tables, figures, and in-depth TOC on “Digital Retailing Market” by Type (Search ads, Display ads, Social media, E-mail marketing, Others) Platform (Mobile devices, Desktops) Geography (APAC, North America, Europe, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Type, the Search ads segment is projected to dominate the market size in 2024

The digital retailing market represents a significant growth opportunity for businesses, with consumers increasingly preferring online shopping experiences. This trend is driven by the convenience, flexibility, and personalization offered by digital retailing platforms. Key technologies, such as artificial intelligence and machine learning, enable personalized product recommendations and seamless customer experiences. The market's future growth is expected to be fueled by the increasing adoption of mobile devices and the integration of social media into retailing strategies.

By Platform, Mobile devices  segment is expected to hold the largest market size for the year 2024

The digital retailing market is experiencing significant growth, with businesses increasingly adopting e-commerce platforms to reach customers and streamline sales processes. This shift is driven by the convenience and flexibility offered by digital retailing, enabling real-time interactions, personalized customer experiences, and seamless transactions. Key technologies, such as artificial intelligence and machine learning, are enhancing the digital retailing landscape, providing valuable insights and improving operational efficiency. The market is expected to continue expanding, offering substantial opportunities for businesses to innovate and compete effectively in the digital space.

APAC is forecasted to hold the largest market size by region in 2024

The digital retailing market is experiencing significant growth, with businesses increasingly adopting online sales channels to reach customers. This shift is driven by the convenience and accessibility offered by digital platforms, as well as the ability to leverage data analytics for personalized customer experiences. Key trends include mobile commerce, social media selling, and artificial intelligence applications. These innovations are transforming the retail landscape, enabling businesses to streamline operations and enhance customer engagement.

The Digital Retailing Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • 123 Internet Group
  • Advantage Solutions Inc.
  • AMP Agency
  • Ascential Plc
  • BigCommerce Holdings Inc.
  • Daniel J. Edelman Holdings Inc.
  • Fujitsu Ltd.
  • Medallion Retail
  • Microsoft Corp.
  • Salesforce Inc.
  • Shopify Inc.
  • SocialSEO
  • Straight North LLC
  • Stream Companies
  • Tesco Plc
  • The Interpublic Group of Companies Inc.
  • Theory House
  • Unfoldr B.V.
  • Vivendi SE
  • WebFX

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Research Analysis Overview

The Digital Retailing Market presents significant business opportunities for retailers looking to expand their reach and revenue in today's retail landscape. A digital marketplace allows retailers to connect with specific audiences through various digital channels, providing a transformative impact on the shopping experience. Companies like Zappos have successfully implemented digital retail marketing strategies, leveraging digital marketing trends such as personalized promotions, advertising, and loyalty programs to engage customers and drive sales. The importance of a strong digital marketing strategy is paramount, as it helps retailers maintain brand guidelines and identity across multiple platforms. Digital retail marketing also offers benefits beyond sales, including improved customer service through chatbots and virtual assistants, and the ability to offer a wider range of goods and services. However, it's crucial to remember that the internet has raised customer expectations for seamless, personalized experiences, so retailers must prioritize delivering messages that resonate with their audience. Effective digital retail marketing requires careful planning and implementation, including considerations for brand identity, store layout, and promotions. By staying up-to-date with the latest digital marketing trends and focusing on delivering a superior shopping experience, retailers can reap the rewards of this dynamic and ever-evolving market.

Market Research Overview

In the digital age, the retail market has undergone a transformative impact with the rise of e-commerce and the increasing use of digital marketing techniques. Final thoughts on the digital retail market reveal the importance of implementing effective digital marketing strategies to reach and engage online shoppers. Video marketing, social media campaigns, blogs, email marketing, search engine marketing, and case studies are key digital marketing techniques that can help retailers efficiently reach their audience on various digital platforms. Limited resources can be maximized through targeted advertising, personalized messaging, and data-smart use of digital tools. The buying journey of online shoppers is different from those in physical stores, and retailers must adapt to this new reality. Successful companies like Zappos have embraced the digital marketplace, offering digital retail experiences through websites, mobile apps, and email campaigns. The coronavirus pandemic has accelerated the shift to e-commerce, making it essential for retailers to optimize their digital presence. This includes creating a seamless digital retail experience, implementing effective targeting and audience reach strategies, and tracking ROI through web analytics. User experience is crucial, with fast loading, mobile-friendly websites, and product descriptions optimized for search engines and social media platforms. Brands must maintain consistency across digital channels, adhering to brand guidelines and identity. The retail industry is evolving, with businesses leveraging virtual reality, content marketing, and influencer partnerships to create personal connections with consumers. The importance of data maturity in the digital retail market cannot be overstated, with insights informing everything from product display to promotions and advertising. In conclusion, the digital retail market offers numerous business opportunities for retailers looking to increase marketing and revenue. By focusing on user experience, efficiency, and audience engagement, retailers can create successful digital retail brands that meet the evolving expectations of consumers in the digital age.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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