Digital Packaging And Labeling Market Size to grow by USD 22.2 billion between 2024-2028

Technavio, a leading provider of market research reports, has released its latest study on Digital Packaging And Labeling Market. This report offers a comprehensive analysis of the current market trends, emerging opportunities, and key challenges. In the consumer goods industry, there is a growing demand from end-users for products offered in various weights and packaging configurations (100 grams, 250 grams, and 500 grams). This trend has resulted in an escalating number of stock-keeping units (SKUs) for manufacturers. The increased SKU proliferation necessitates customization in printing with expedited lead times. Given the risk of inventory depletion at both the manufacturer and retailer levels, the lead time for bringing these products to market must be kept short. Digital packaging and labeling solutions are poised to meet this demand, providing individualized printing with high efficiency and short turnaround times.

Key Highlights

Growth Projections

The global digital packaging and labeling market  size is estimated to grow by USD 22.2 bn from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  13.64% during the forecast period. Growing consumption of packaged beverages globally is driving market growth, with a trend towards rising demand from consumer goods manufacturers  However, high per-unit cost for high-volume printing  poses a challenge.Key market players include CCL Industries Inc., Cenveo Worldwide Ltd., Consolidated Label Co., DS Smith Plc, DuPont de Nemours Inc., Eastman Kodak Co., Essentra Plc, Flint Group, Hewlett Packard Enterprise Co., Lofton Label and Packaging Inc., Mondi Plc, Printpack Inc., Quad Graphics Inc., Quantum Print and Packaging Ltd., RR Donnelley and Sons Co., SAKATA INX CORP., Smurfit Kappa Group, THIMM Group GmbH plus Co. KG, Traco Manufacturing, Xeikon, and Xerox Holdings Corp..

Know what is trending in the market - Access a free sample report! 

Major Findings

• The digital packaging and labeling market is experiencing significant growth due to the increasing consumption of packaged beverages on a global scale. This trend is driven by the convenience and portability that packaging provides, as well as the ability to incorporate digital technologies such as QR codes and NFC tags for enhanced consumer engagement. Additionally, the rise of e-commerce and the need for efficient supply chain management are further fueling the demand for digital packaging solutions. As a result, the market is expected to witness robust growth in the coming years.


• Digital packaging and labeling solutions offer numerous environmental advantages. By eliminating the need for plate production and reducing the amount of water and energy used in conventional printing processes, digital technologies significantly minimize the environmental footprint of the packaging industry. Moreover, the ability to produce on-demand and in small batches reduces inventory waste and the overall carbon emissions associated with transportation and storage. Additionally, digital labels can be easily updated or changed without the need for new physical labels, further reducing the need for wasteful production runs. Overall, digital packaging and labeling is a sustainable and eco-friendly alternative to traditional methods.


• The Digital Packaging and Labeling Market is characterized by increasing demand for high-volume printing, which comes with a higher per-unit cost. This trend is driven by the growing preference for personalized and customized packaging solutions, particularly in the consumer goods industry. Brands are investing in digital technologies to meet this demand, despite the higher costs, due to the benefits of faster turnaround times and greater flexibility.


• The Digital Packaging and Labeling Market has been experiencing a significant increase in demand due to the growing trend towards digitization in the packaging industry. However, one challenge that continues to pose a hurdle for market growth is the high cost of printing ink materials. The price of these specialized inks can be a substantial factor in the overall cost of digital packaging and labeling solutions. Despite this challenge, the market is expected to continue its growth trajectory, driven by the benefits of digital technology in terms of faster turnaround times, customization, and improved product quality.

Market Research Overview

According to Technavio, the digital packaging and labeling market falls under the broader category of the global technology hardware, storage, and peripherals market within the larger global information technology sector. This market encompasses manufacturers of various technology hardware, including cellular phones, personal computers, servers, electronic computer components, peripherals, data storage components, motherboards, audio and video cards, monitors, keyboards, printers, and other related equipment. The market size is determined by the revenue generated from the sales of these hardware devices, equipment, and components. Key growth drivers for the global technology hardware, storage, and peripherals market include the increasing demand for data centers, fueled by the surge in work-from-home technologies due to the COVID-19 pandemic.

The Digital Packaging And Labeling Market is experiencing significant growth, fueled by the Growing consumption of packaged beverages globally. Businesses are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

For insights on company offerings- Request a sample report!

Regional Insights

The Digital Packaging and Labeling Market represents a significant growth opportunity for businesses seeking to enhance their product offerings with advanced, tech-driven solutions. This sector's expansion is driven by increasing consumer demand for personalized, interactive, and data-rich packaging and labeling. Key trends include the adoption of RFID and QR codes, digital printing technologies, and the integration of smart labels. Companies investing in this market can expect to reap the rewards of improved supply chain efficiency, enhanced consumer engagement, and increased product differentiation.

Research Analysis Overview

Infinium Global Research predicts a robust growth trajectory for the Digital Packaging and Labeling Market, driven by the increasing adoption of digital printing technology in various industries. Digital printing offers several advantages, including faster turnaround times, personalization, and cost savings. The market is expected to see significant growth in sectors such as infrastructure projects, astronautics, aeronautics, electronic industrial, healthcare, cosmetic products, and household products. Business ecosystems are increasingly focusing on investment discipline, sustainability, and regulatory frameworks to meet consumer preferences for eco-friendly packaging and reduce carbon footprint. Economic growth and geopolitical tensions are also key factors influencing the market's growth patterns. The regulatory landscape is becoming more stringent, with a focus on environmental concerns and supply chain sustainability. The economic rebound from the pandemic is expected to further fuel demand for digital packaging and labeling solutions. Overall, the market is poised for growth in the coming years, with metal industrial and healthcare sectors leading the charge.

About Technavio                                                                        

Technavio is a global market research company offering comprehensive reports and insights on various industries. Our research helps businesses make informed decisions by providing actionable data and trends. Technavio is based on four simple principles: easy-to-access reports, robust industry coverage, a focus on new and emerging technologies, and competitive pricing. We believe in helping companies and executives become better equipped to make faster, sounder, and more effective decisions. Technavio is one of the most influential market research and advisory firms in the world. We work with business and technology leaders to provide cutting-edge market research and insights to companies. 

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/