Authored By: Sarah
04 Jan 2022

Digital OOH Market | Leading Segments, Trends, Drivers and Challenges
Market Segments and Growth Analysis 2021-2025

The digital OOH market is expected to grow by $ 5.08 billion, accelerating at a CAGR of almost 5.00% during the forecast period. Technavio’s research report traces the growth trajectory of the market and provides a detailed analysis of the prevalent market forces, trends, and drivers which are likely to impact the market in focus.


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Digital OOH Market: Segments and Leading  Regions

This research report will provide insights into the current market share of each segment along with growth projections for the next five years.

  • The Digital OOH Market is segmented by Type (In-store advertising and Outdoor advertising), Application (Retail, Recreation, Banking, Transportation, and Others), and Geography (APAC, North America, Europe, MEA, and South America).
  • The APAC region emerged as the leading segment in recent years. 75% of the market growth will originate from APAC during the forecast period. This report provides an accurate prediction of the contribution of all the geographic segments to the growth of the Digital OOH Market size.

Digital OOH Market: Top Trends, Drivers, Challenges to drive Market Recovery

Our report helps market players to discover the various trends, drivers, and challenges that are likely to influence the market growth during the forecast period. These insights will provide clients with all the information they would require for designing a growth strategy for their business.

  • A significant factor in driving the growth of the Digital OOH Market will be the decline in competition from print advertising.
  • Benefits of OOH advertisements over traditional advertisements is another factor that will be instrumental in driving market growth during the forecast period.
  • Complex implementation requirements is a challenge that needs to be overcome to persist on the path to growth and recovery from the impact of the pandemic.

Digital OOH Market Size to Grow by $ 5.08 Billion through 2021-2025 | Leading Segments and Market Trends

Digital OOH Market: Vendor Analysis

  • The market is fragmented.
  • The growth of the players depends on several factors such as market conditions, government support, and industry development. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions.
  • APG SGA Allgemeine Plakatgesellschaft AG, Clear Channel Outdoor Holdings Inc., Focus Media Information Technology Co. Ltd., Global Radio Services Ltd., JCDecaux SA, oOh!media Ltd., OUTFRONT Media Inc., Plan B Media Public Co. Ltd., Stroer SE and Co. KGaA, and VGI Public Co. Ltd. are some of the major market participants.

For more insights into this market: Download a Free Sample Report. Our custom reports provide market insights at the global and regional level along with pipeline analysis of new product launches. It also provides a peek into the latest R&D along with an impact analysis of government regulations.

The report provides insights into the following FAQs:

  1. What is the market CAGR?
    The market will accelerate at a CAGR of over 5.00%.

     
  2. What is the incremental growth of the market?
    The market is expected to grow by $ 5.08 bn through 2021-2025.

     
  3. What is a key factor driving this market?
    Decline in competition from print advertising will drive market growth over the forecast period.

     
  4. What are the key regions covered in this market research report?
    APAC, North America, Europe, MEA, and South America are the key regions featured in this research report.

     
  5. Which is the leading geographic region for this market:
    75% growth will originate from APAC

     
  6. Who are the leading market vendors?
    The leading vendors in this market are APG SGA Allgemeine Plakatgesellschaft AG, Clear Channel Outdoor Holdings Inc., Focus Media Information Technology Co. Ltd., Global Radio Services Ltd., JCDecaux SA, oOh!media Ltd., OUTFRONT Media Inc., Plan B Media Public Co. Ltd., Stroer SE and Co. KGaA, and VGI Public Co. Ltd.

     
  7. What are the market segments covered in this report?
    The market is segmented by Type (In-store advertising and Outdoor advertising), Application (Retail, Recreation, Banking, Transportation, and Others), and Geography (APAC, North America, Europe, MEA, and South America)

Digital OOH Market | Discover Top Trends and Drivers
Recovery and Growth Insights for 2020-2024

The digital ooh market and it is expected to grow by $ 3.78 bn, decelerating at a CAGR of almost 4% during the forecast period. The growth trajectory of the market is traced through a detailed analysis of the prevalent market forces, trends, and drivers to enable growth projections and insights. This analytical examination of the market will enable businesses to plan and set the path for future growth prospects.


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Digital OOH Market: Market Segments and Key Trends

The Bone-anchored Hearing Aids Market market is segmented by Application (Retail, recreation, Banking, Transportation, and Others), Geography (APAC, North America, Europe, MEA, and South America), Type (in-store advertising and outdoor advertising), and Market Landscape (billboards, shelter, transit, and street furniture). APAC led the market with 71% of the market growth set to originate from this region during the forecast period. The complex implementation requirements is one of the challenges that will need to be overcome to drive growth. This research report provides market share projections of each segment along with a detailed analysis of all the factors that are likely to boost growth within specific regions as well as global markets.

Digital OOH Market: Leading Factors tp Drive Market Growth

One of the primary factors that will drive market growth is the use of AI in OOH advertising. The digital ooh market report provides an understanding of this and all the other drivers that are likely to impact market growth. These insights will enable clients to design growth strategies that will leverage opportunities and neutralize challenges effectively.

Digital OOH Market Size to Grow by $ 5.08 Billion through 2021-2025 | Leading Segments and Market Trends

Digital OOH Market: Competitive Landscape

The market is fragmented. The research report provides insights into the top market player and their product portfolio along with pipeline analysis of upcoming developments and growth opportunities. The growth of the players depends on several factors such as market conditions, government support, and industry development. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions. APG SGA SA, Clear Channel Outdoor Holdings Inc., Focus Media Information Technology Co. Ltd., Global Radio Services Ltd., JCDecaux SA, Lamar Advertising Co., oOh!media Ltd., OUTFRONT Media Inc., Stroer SE & Co. KGaA, and VGI Public Co. Ltd. are some of the major market participants.

For more insights on this market: Download a Free Sample Report

Digital OOH Market: Key Highlights of the Report for 2020-2024

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive digital ooh market growth during the next five years
  • Precise estimation of the digital ooh market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the digital ooh market industry across APAC, North America, Europe, MEA, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of digital ooh market vendors
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