Latest News- Digital OOH Market: In-store advertising is expected to lead the Type segment during 2025-2029

The Digital OOH Market is being driven by Decreasing adoption of print advertising

The Digital OOH Market is expected to grow at a CAGR of 13.5% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 34401.3 million. In the dynamic digital out-of-home (DOOH) advertising market, data-driven insights are revolutionizing campaign strategies. Advertising agencies and marketing firms leverage advanced data analytics and artificial intelligence (AI) to gauge audience engagement with DOOH advertisements in real-time. This data encompasses customer demographics, preferences, social media interactions, and purchase histories. These insights facilitate customized advertisements, optimizing ad spend and enhancing overall campaign effectiveness. For instance, in February 2024, Netflix showcased its innovative approach by promoting the series "Griselda" through a virtual OOH activation, utilizing AI to maximize viewer engagement and reach. This data-driven approach is propelling the industry forward, compelling companies to invest in cutting-edge software and analytical tools to stay competitive. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Type
  • In-store advertising
  • Outdoor advertising
• Product
  • Billboards
  • Shelter
  • Transit
  • Street furniture
• Application
  • Retail
  • Recreation
  • Banking
  • Transportation
  • Others
• Geography
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
  • Middle East and Africa
  • South America

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Decreasing adoption of print advertising
• Benefits of OOH advertisements over traditional advertisements
• Increasing adoption of interactive OOH advertising

However, the market also witnesses some limitations, which are as follows:

• High cost of implementing digital OOH in advertisement
• Growing digital advertisements on mobile devices
• Increasing advertisements over Internet

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Market Scope in Digital OOH Market Research Report

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Research Analysis Overview

The Digital Out-of-Home (DOOH) market encompasses various forms of digital advertising, including Digital Billboards, Posters, and Smart Street Furniture. Interactive platforms such as Bus Shelters and Immersive Advertising are also part of this landscape. Mobile-First DOOH prioritizes mobile devices, offering Experience Marketing, Data Management Platforms, CRM, Ad Exchange, Ad Verification, Fraud Detection, Campaign Optimization, Attribution Modeling, and Dynamic Pricing. Real-Time Inventory, Media Planning, Buying, and Optimization are essential for effective audience segmentation, demographic and psychographic targeting, behavioral and contextual targeting, location intelligence, foot traffic analytics, Point-of-Sale data, consumer insights, brand storytelling, content marketing, social media integration, influencer marketing, event marketing, experiential marketing, Interactive Games, Digital Contests, Mobile Apps, QR Codes, and Near Field Communication.

Market Research Overview

The Digital Out-of-Home (DOOH) market is a segment of the global interactive media and services industry, encompassing companies that create and distribute content through programmatic, data-driven platforms. This sector includes Programmatic DOOH, Dynamic Creative Optimization, Audience Targeting, Real-Time Bidding, and Interactive Displays. Revenues are primarily generated through pay-per-impression or performance-based advertising contracts. According to Technavio, the global interactive media and services market, which includes the DOOH sector, is projected to grow at a moderate pace, driven by advancements in technology and increasing consumer engagement with digital content.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/