Latest News- Digital Marketing Software (DMS) Market: Large enterprises is expected to lead the End-user segment during 2024-2028

The Digital Marketing Software (DMS) Market is being driven by New data sources, regulatory innovations boosting market growth

The Digital Marketing Software (DMS) Market is expected to grow at a CAGR of 17.16% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 105.8 billion. In the contemporary business landscape, social networking platforms like Instagram, LinkedIn, and Facebook have emerged as valuable tools for marketers to engage with their audiences and generate traffic for digital marketing initiatives. Digital marketing strategies encompass various techniques, including mobile marketing, social media marketing, and content marketing. The Digital Marketing Software (DMS) market is projected to expand significantly during the forecast period, driven by the increasing demand for digital marketing solutions to boost brand awareness and foster customer engagement. The burgeoning trend of e-commerce and online shopping has compelled businesses to invest in digital marketing platforms to amplify their online presence and attract potential customers to their websites. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• End-user
  • Large enterprises
  • Small and medium enterprises (SMEs)
• Service
  • Professional services
  • Managed services
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
  • APAC
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• New data sources, regulatory innovations boosting market growth
• Personalized marketing gaining traction
• Increase in number of devices capable of supporting digital media and increasing Internet penetration

However, the market also witnesses some limitations, which are as follows:

• Data privacy and security concerns
• System integration and interoperability issues
• Lack of skilled employees

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Market Scope in Digital Marketing Software (DMS) Market Research Report

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Research Analysis Overview

The Digital Marketing Software (DMS) Market is experiencing significant growth due to the adoption of marketing process automation and modern advertising strategies. Mobile advertising, driven by technology, is a key trend, as customer behavior shifts towards remote working and work-from-home policies. Online marketing platforms, big data, and predictive analytics are transforming the way brands engage with goods and services. AR and VR technologies offer new opportunities, while social media advertising, visual identity, and WhatsApp dominate digital media consumption. Data security, privacy protection, and cybersecurity threats like malware injections, insecure applications, phishing attacks, and social engineering attacks remain challenges. The CRM software segment and various channels, including social media platforms like Instagram, continue to evolve.

Market Research Overview

The Digital Marketing Software (DMS) market encompasses a range of solutions for businesses, including digital marketing automation, email marketing tools, SEO software solutions, content marketing platforms, marketing campaign management, online advertising software, digital analytics platforms, customer engagement software, marketing attribution tools, lead generation software, performance marketing platforms, digital advertising solutions, marketing cloud platforms, influencer marketing software, and omnichannel marketing software. These offerings are part of the broader IT software industry, which comprises companies engaged in the development and production of application software. According to Technavio, the global IT software market size is determined by the combined revenue generated by these companies, encompassing both cloud-based and traditional software solutions. This market excludes entities producing systems software or database management software.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/