Authored By: Sarah
11 Jul 2024

 Digitaling Courses Market Size to grow by USD 2390.2 million between 2024-2028

According to a research report “ Digitaling Courses Market” by Courses (Academic courses, Certification courses) Channel (Online, Offline) Geography (Europe, North America, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 2390.2 million, at a CAGR of  15.2% during the forecast period. The digital courses market is experiencing significant growth due to the increasing adoption of digital media by individuals and businesses. In today's digitally connected world, platforms such as Facebook, LinkedIn, and YouTube have become essential tools for companies seeking to add value to their products. This trend is particularly evident in the Asia Pacific region, which boasts the highest number of internet users. Consequently, companies are investing heavily in digital advertising through social media campaigns to reach their target audiences, driving market expansion.

Browse market data tables, figures, and in-depth TOC on “Digitaling Courses Market” by Courses (Academic courses, Certification courses) Channel (Online, Offline) Geography (Europe, North America, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Courses, the Academic courses segment is projected to dominate the market size in 2024

In the global digital marketing courses market during the year 2023, the online segment held a substantial share. The integration of virtual platforms into marketing strategies and the increasing preference for virtual devices over physical stores have led to a surge in digital marketing campaigns. These campaigns employ a mix of search engine marketing, search engine optimization (SEO), content marketing, and other tactics. The vast customer base on digital channels significantly contributes to the expansion of the digital marketing courses market due to its accessibility and convenience. Online education has gained prominence in recent times, propelled by the utilization of virtual technology.

By Channel, Online  segment is expected to hold the largest market size for the year 2024

The global market for academic digital marketing courses is projected to experience sustained growth due to the increasing relevance and popularity of digital marketing. Universities worldwide have responded to this demand by offering undergraduate and postgraduate programs in digital marketing. These academic courses encompass integrated marketing communication, which covers the planning and strategy of digital marketing campaigns, digital display advertising, consumer behavior analysis, and social media communication. The curriculum and duration of digital marketing courses can vary significantly between institutions. Typically, these programs are full-time and last between ten months and three years.

Europe is forecasted to hold the largest market size by region in 2024

In the dynamic digital landscape, the demand for digital courses continues to surge. Companies are investing heavily in upskilling their workforce to remain competitive. The digital courses market is witnessing significant growth, with a focus on areas such as data analytics, cybersecurity, and artificial intelligence. This trend is expected to persist, making it an opportune time for businesses to explore this sector and capitalize on its potential.

The Digitaling Courses Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Alphabet Inc.
  • Inc.
  • Brainstation Inc.
  • Chegg Inc.
  • ClickMinded LLC
  • Coursera Inc.
  • Digital Marketing Institute Ltd.
  • HubSpot Inc.
  • JobPrepped
  • Manipal Academy of Higher Education
  • Meta Platforms Inc.
  • Microsoft Corp.
  • NIIT Ltd.
  • Reliablesoft.Net
  • Semrush Holdings Inc.
  • Simplilearn
  • Think and Learn Pvt. Ltd.
  • Udacity Inc.
  • Udemy Inc.

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Research Analysis Overview

The digital courses market has seen significant growth in recent years, driven by the increasing use of mobile devices for internet access. According to statistics, mobile internet usage surpassed desktop usage in 2016, making it essential for businesses to adapt to this new marketing landscape. Resources for digital marketing courses cover various aspects, including websites, search engines, social media, and online platforms. Understanding target audiences and their preferences is crucial in this sociocultural and technological era. Legal considerations, such as data privacy and security, also play a vital role in digital marketing. E-commerce marketing and social media marketing are popular areas of focus, with data-driven marketing and content automation becoming increasingly important. Campaign marketing, influencer marketing, and content marketing are popular strategies used on various digital platforms, including mobile phones and desktop computers. Digital media, including search engines and social media, provide vast opportunities for businesses to reach their audiences effectively. The digital marketing landscape is constantly evolving, making it essential to stay updated with the latest trends and best practices.

Market Research Overview

The digital courses market is a dynamic and ever-evolving landscape in the education industry, where government agencies and brands increasingly invest to enhance their digital presence and reach potential buyers. With the rise of online learning, brand image and loyalty are crucial for success. Digital marketing tools like social media platforms, online video marketing, digital OOH media, viral marketing, mobile marketing, social network marketing, blogging and podcasting, online/display advertising, and interactive consumer websites are essential for reaching target audiences. Efficiency and precision are key marketing objectives, with ad spend, engagement metrics, purchase history, interests, customer demographics, preferences, behavior patterns, user interactions, influencer collaborations, and online advertising shaping digital marketing campaigns. The digital marketing market caters to various segments, including self-employed, working professionals, entrepreneurs, students, and MNCs. E-learning platforms offer PG Degree/Diploma and UG Degree/Diploma courses, as well as certification programs, catering to tech-savvy internet users and graduate and undergraduate students. Affiliated marketing, web analytics, Google Ads, Google Data Analytics, email marketing, SMM, SMO, SEM, and SEO are integral to digital marketing strategies. The marketing landscape is influenced by environmental, legal, technological, and sociocultural factors, with e-commerce marketing and social media marketing playing significant roles in data-driven marketing and content automation. The convenience of online shopping and consumer behavior are driving the adoption of e-commerce channels and mobile devices, with mobile internet usage increasing. The digital marketing market is characterized by buyer power and supplier power, with resources available on websites, search engines, social media, and online platforms. Overall, the digital marketing market offers immense opportunities for brands and education providers to engage with their target audiences and build strong relationships.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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