Research Expert: Sarah Overall
  • Published: May 2025
  • Pages: 150
  • SKU: IRTNTR74378

  • Digital Commerce Market to Surge by USD 3,634 Billion by 2028 Amid AI, SaaS, and Mobile Commerce Boom

    The global digital commerce market is set to grow by USD 3,634 billion between 2023 and 2028, advancing at a CAGR of 16.6%. This explosive growth is powered by strong internet penetration, the proliferation of smartphones, and the shift toward contactless transactions. As e-business becomes integral across industries, companies are embracing digital transformation, redefining how goods and services are bought and sold through the Internet.

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    Global digital commerce market 2024-2028

    Market Segmentation

    Business Segment Insights

    Business-to-Business (B2B) vs Business-to-Consumer (B2C)

    • The B2B segment is projected to see significant growth through 2028, building on a base of USD 1,294.40 billion in 2018.

    • Drivers include:

      • Cross-border e-commerce

      • SaaS delivery models

      • Adoption of AI, machine learning, and in-memory technologies

      • Strategic logistics and transportation partnerships through memorandums of understanding

    • SMEs are leveraging these technologies to enhance online presence, improve supply chain efficiency, and reach wider markets.


    Regional Market Trends

    APAC

    • Countries: China, Japan

    • Contribution: 54% of global market growth

    • The region leads due to rapid mobile adoption, robust digital infrastructure, and booming online retail ecosystems.

    North America

    • Country: US

    • U.S. businesses are scaling digital operations with advanced personalization, AI-based e-commerce platforms, and multi-channel integrations for home, office, and consumer electronics sectors.

    Europe

    • Countries: Germany, UK

    • European markets are embracing social commerce, with retailers leveraging digital marketing and AI to capture online traffic.

    South America

    • Latin American businesses are building digital commerce ecosystems around local mobile payments and logistics partnerships.

    Middle East and Africa

    • Growth driven by digital connectivity expansion, mobile commerce, and rising e-commerce investments.

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    Key Market Dynamics

    Drivers

    1. Strong Internet Penetration

    • Digital commerce thrives on the growing base of smartphone users, broadband access, and multi-device shopping.

    • Businesses are capitalizing on:

      • Cross-border commerce

      • A surge in mobile and local commerce

      • Rising demand for real-time digital transactions

    2. SaaS and Digital Visibility

    • CXOs and SMEs are prioritizing digital visibility, adopting SaaS-based platforms for scalability and integration.

    • Sectors such as manufacturing, automotive, retail household goods, and healthcare are increasingly reliant on digital commerce systems.

    3. Supply Chain Optimization

    • Warehousing, logistics, and transport providers are forming memorandums of understanding to boost multi-enterprise visibility and streamline fulfillment.


    Trends

    1. Advanced Digital Commerce Platforms

    • Platforms are evolving with:

      • AI-based personalization

      • Blockchain for smart contracts and customs clearance

      • Mobile-first interfaces optimized for smartphones and tablets

    2. Mobile, Social, and Local Commerce

    • Consumers increasingly shop via:

      • Social media

      • Mobile wallets

      • Localized delivery models

    • Retailers are using web contacts, social networking sites, and mobile payments to deepen customer engagement.

    3. Digital Marketing Expertise

    • E-commerce success hinges on:

      • Digital advertising

      • Influencer-led campaigns

      • Real-time inventory and CRM integration

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    Challenges

    1. Data Privacy and Cybersecurity

    • Growing concerns around:

      • Online fraud

      • Cross-border data transfer

      • Tracking via cookies and third-party services

    • Key threats include:

      • Financial data breaches

      • Unauthorized data collection

      • Regulatory non-compliance

    • Businesses must implement:

      • Blockchain security

      • Transparent privacy policies

      • Robust fraud detection systems


    Key Segments Driving Adoption

    Digital commerce touches multiple sectors:

    • Retail (household goods, electronics)

    • Healthcare & Pharmaceuticals

    • Media & Entertainment

    • Food & Beverage

    • Automotive

    • Manufacturing

    • Logistics

    These sectors are investing in:

    • Inventory management solutions

    • Omnichannel platforms

    • Personalization engines

    Consumers now expect seamless, device-agnostic shopping with access to:

    • Card, bank, wallet, cash, and crypto payments

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    Market Research Overview

    The Digital Commerce Market is undergoing rapid transformation, driven by innovations in Mobile payments, E-commerce platforms, and the widespread integration of AI chatbots and Voice commerce solutions. The rise of Digital wallets, Payment gateways, and Conversational AI—enabled through Voice assistants and Smart speakers—has simplified the shopping experience. Social trends such as Social commerce and Shoppable posts are reshaping engagement, while features like In-app purchases and Subscription models are boosting recurring revenue streams. Businesses are adopting Omnichannel retail strategies to unify customer experiences across platforms, with technologies like Augmented reality and Virtual try-ons enhancing product visualization. Additionally, the market is seeing increased adoption of Blockchain payments, Cryptocurrency transactions, and Buy now pay later models, offering flexibility in transactions. Key drivers such as Customer analytics, Predictive analytics, and Machine learning are being used to anticipate trends and personalize offers.


    Key Players in the Digital Commerce Market

    Company Market Activity
    Amazon.com Inc. Global e-retail leader with advanced AI and logistics integration
    Apple Inc. Ecosystem-driven commerce through App Store and hardware
    Best Buy Co. Inc. Electronics-focused omnichannel strategy
    Costco Wholesale Corp. Expanding digital membership and e-commerce footprint
    eBay Inc. Facilitates C2C and B2C global marketplace transactions
    Flipkart Internet Pvt. Ltd. Indian e-commerce leader investing in mobile platforms
    JD.com Inc. China-based platform using automation and AI for fulfillment
    Meituan Dianping Focuses on local services and delivery commerce in China
    MercadoLibre Inc. Latin America’s largest online commerce ecosystem
    NASPERS Ltd. Invests in global internet services and marketplaces
    Otto GmbH and Co. KG Germany-based online retail conglomerate
    Rakuten Group Inc. Japan’s digital marketplace innovator
    Shopee Ltd. Leading mobile-first platform in Southeast Asia
    Shopify Inc. SaaS platform powering SMB digital storefronts
    The Home Depot Inc. Integrated online and in-store hardware retailing
    Trendyol BV Turkish digital commerce platform expanding regionally
    Walmart Inc. Blends physical store network with digital logistics
    Wayfair Inc. Specializes in online home goods retail
    Zalando SE Europe-based fashion e-commerce leader

    Research Analysis Overview

    Research into the digital commerce ecosystem emphasizes the growing role of technologies like Natural language processing, Voice search, and Image recognition in enhancing personalization through Personalization engines and Dynamic pricing. Effective Inventory management and resilient Supply chain systems are being supported by Cloud computing, 5G connectivity, and IoT integration. Ensuring Data security, particularly through Biometric authentication and Fraud detection, is a top priority for safeguarding transactions and user data. Customer-centric features like Customer loyalty programs, Order tracking, and Product recommendations continue to evolve, offering value and convenience. Global expansion is fueled by Cross-border commerce, while interactive trends such as Live streaming and QR code payments are capturing consumer attention. Additionally, innovations like Smart contracts are streamlining operations, and investments in Customer engagement and Checkout optimization are shaping the future of seamless and secure digital commerce experiences.

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