Latest News- Digital Advertising Market in US: Mobile is expected to lead the Channel segment during 2025-2029

The Digital Advertising Market in US is being driven by Growth in in-app advertising

The Digital Advertising Market in US is expected to grow at a CAGR of 15.2% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 218.3 billion. The adoption of Augmented Reality (AR) technology in digital advertising is a modern trend transforming the marketing landscape. AR enhances traditional advertising by making it interactive, enabling marketers to connect with consumers in innovative ways. Notable companies have integrated AR into their campaigns, resulting in increased customer engagement. AR ads not only boost sales but also bolster brand reputation. For instance, Coca-Cola and the World Wildlife Fund's Arctic Home Campaign, which aimed to protect polar bears and their habitats, utilized AR technology at the Science Museum in London, attracting significant public attention. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Channel
  • Mobile
  • Desktop/laptop
  • Connected TV
• Type
  • Search advertising
  • Social media advertising
  • Banner advertising
  • Others
• End-user
  • Retail
  • Media and entertainment
  • BFSI
  • Healthcare and pharmaceuticals
  • Others
• Geography
  • US

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Growth in in-app advertising
• Shifting trend from traditional to online advertising
• Growing smartphone penetration

However, the market also witnesses some limitations, which are as follows:

• Growing adoption of ad-blocker solutions
• Rising privacy and security concerns
• Consumer fatigue in digital advertising

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Market Scope in Digital Advertising Market in US Research Report

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Research Analysis Overview

The Digital Advertising Market in the US is characterized by the use of advanced techniques such as interactive advertising and personalized advertising. Dynamic creative optimization and cross-channel marketing are key strategies, with omnichannel marketing gaining popularity. Predictive analytics and data-driven marketing are at the core of marketing efforts, supported by marketing automation tools and customer journey mapping. Marketing mix modeling, social listening, sentiment analysis, and brand reputation management ensure effective brand management. Ethical digital advertising, privacy concerns, and data security are critical issues. Performance reporting, campaign management, ad agency services, marketing technology stack, marketing operations, digital marketing strategy, content strategy, social media strategy, SEO strategy, PPC strategy, mobile marketing strategy, email marketing strategy, digital marketing analytics, marketing dashboards, and digital marketing trends continue to shape the industry.

Market Research Overview

The global media and entertainment industry encompasses businesses providing advertising, broadcasting, cable and satellite, publishing, movies and entertainment, interactive home entertainment, interactive media and services, and gambling solutions. According to Technavio, the global advertising market size is determined by the consolidated revenues of device manufacturers and providers of software, services, and solutions. This market includes corporations' total expenditures on advertising, marketing, and public relations services, both online and offline, excluding digital advertising companies' revenues. Key drivers for the expansion of the global advertising market include the evolving media and entertainment consumption patterns, particularly in regions with extensive broadband penetration. Individuals increasingly curate their media diets, consuming content at their convenience, and their choices and experiences are continually influenced by AI and algorithmic recommendations.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/