Latest News- Digital Advertising Market in US: Mobile is expected to lead the Channel segment during 2024-2028
The Digital Advertising Market in US is being driven by Growth in in-app advertising
The Digital Advertising Market in US is expected to grow at a CAGR of 13.9% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 173.4 billion. The integration of Augmented Reality (AR) technology in digital advertising is a modern trend transforming the marketing landscape in the US. AR offers a more interactive and immersive experience for consumers, enabling marketers and advertisers to engage with their audience in innovative ways. Notable companies have adopted this advanced technology, with AR ads proving to be highly engaging and effective in driving sales. Additionally, AR ads contribute to brand reputation building. For instance, Coca-Cola and the World Wildlife Fund's Arctic Home Campaign at the Science Museum in London, which focused on polar bear conservation, showcased an AR event that attracted significant attention and positive publicity.
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Which Factors Are Causing a Surge in Market Growth?
The market is segmented based on Channel (Mobile, Desktop/laptop, Connected TV) Type (Search advertising, Social media advertising, Banner advertising, Others) Geography (North America).
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
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Key Features in Digital Advertising Market in US Research Report
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The Digital Advertising Market in the US is thriving, with social media platforms playing a significant role in branding and engagement. Artificial Intelligence (AI) and Machine Learning are revolutionizing the industry through Generative AI, Customized Advertisements, Recommendation Systems, and Advertisement Tools. Text-to-Image AI and Video Content are also popular formats. Advertising Expenditure is on the rise, driven by Mobile Advertising and Automated Ad Buying. Smartphones dominate, with Location-based targeting, Programmatic Advertising, and Real-time bidding key trends. Microsoft Advertising and other Computer/Smartphone platforms offer various Advertising Formats, including customized ads and automated algorithms. Online Shopping is a major sector, with effective ads crucial for success.
The Digital Advertising market in the US is a significant segment of the larger Media and Entertainment industry, encompassing companies providing solutions and services related to branding, engagement, and customized advertisements through various social media platforms. The market's growth is driven by advancements in Artificial Intelligence (AI) and Machine Learning technologies, such as Generative AI and Recommendation Systems, which enable personalized, text-to-image AI, and smartphone applications. These innovations facilitate customized advertisements, enhancing user engagement and experience. The shift in media consumption behavior towards on-demand, personalized content further fuels market expansion.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
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