Digestive Health Supplements Market Growth and Trends 2024-2028: Key Drivers, Challenges, and Regional Insights

The Global digestive health supplements market is estimated to grow by USD 7.9 billion, at a CAGR of 6.77% between 2023 and 2028. This market expansion is driven by increasing awareness, a growing aging population, and the availability of innovative products. However, the market faces challenges, including pricing pressures, strict government regulations, and escalating research and development costs.

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Segmentation

By Distribution Channel

• Offline Distribution Channel: This segment, which includes retail outlets, drug stores, pharmacies, and supermarkets, will hold a significant share of market growth during the forecast period. In countries like India, China, and Brazil, consumers prefer purchasing supplements from pharmacies after consultation with healthcare professionals. In developed countries such as the U.S., large retail stores like Walgreens, Walmart, and Target play a crucial role in driving sales.

• Online Distribution Channel: The online segment, though growing, will still account for a smaller share compared to offline channels during the forecast period.

By Type

• Prebiotics: Prebiotics are dietary fibers that support beneficial bacteria in the digestive system, aiding in better gut health.
• Probiotics: These live microorganisms are vital for the maintenance of gut microbiota and are essential for promoting digestive health.
• Digestive Enzymes: Supplements that aid in the breakdown of food and absorption of nutrients to improve digestion.
• Others: Includes other digestive health supplements that do not fall under the above categories.

By Region

• North America:

  • The U.S.
  • Canada
    North America is projected to contribute 39% to the growth of the global market during the forecast period. The market is expanding as more people turn to all-natural ways of supporting health, with governments promoting digestive health supplements as a preventive measure against chronic diseases like obesity, diabetes, and heart disease.

• Europe:

  • The U.K.
  • Germany
  • France
  • Rest of Europe

• Asia:

  • China
  • India

• Rest of the World (ROW):

  • Argentina
  • Australia
  • Rest of the world

Market Dynamics

Key Drivers

• Rising Awareness of Digestive Health: With increasing knowledge of the importance of digestive wellness, consumers are actively seeking ways to support their digestive systems. Probiotics, prebiotics, and digestive enzymes are gaining popularity as natural solutions to improve gut health and alleviate digestive problems.

Significant Market Trends

• Growing Popularity of Probiotics and Prebiotics: The increasing recognition of the benefits of probiotics and prebiotics has become a key market trend. These ingredients are vital for maintaining a healthy gut microbiome and are widely included in digestive health supplements to help address digestive issues such as bloating, gas, and constipation.

Major Market Challenges

• Pricing Pressures: Increasing pricing pressures are a significant challenge in the market. Many consumers are unaware of the benefits of digestive health supplements, leading to hesitation in purchasing premium products. This lack of awareness may impact demand and slow market growth.

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Key Market Players

• Amway Corp.: Offers digestive health supplements, including Nutrilite digestive enzyme.
• Bayer AG
• Danone SA
• FRISKA LLC
• GNC Holdings LLC
• Hamari Chemicals Ltd.
• HealthForce SuperFoods Inc.
• Herbalife International of America Inc.
• Koninklijke DSM NV
• Lonza Group Ltd.
• Nestle SA
• Novozymes AS
• NOW Health Group Inc.
• Organic India
• PanTheryx Inc.
• Pfizer Inc.