Authored By: Sarah
03 Feb 2025

Diamond Jewelry Market Sees Growth with Innovations and Omnichannel Strategies (2024-2028)

The diamond jewelry market is projected to grow by USD 18.3 billion at a CAGR of 3.2% between 2023 and 2028, fueled by evolving consumer preferences, technological innovations, and omnichannel retail strategies. With increased demand for heart cut, asscher, marquise, and pear cut diamonds, the market continues to thrive across luxury and mid-tier segments. High-end diamond jewelry remains a top choice among affluent consumers, while synthetic diamonds and lab-grown alternatives gain traction due to affordability and sustainability.

Global diamond jewelry market 2024-2028

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Market Segmentation

The market is segmented into rings, necklaces, earrings, bangles, and pendants, with rings emerging as the dominant category. The demand for hoop earrings and chain jewelry has surged, bolstered by social media marketing and online retail expansion. The rise of 3D-printed jewelry enables personalized designs, attracting millennials and Gen Z buyers. Specialty stores, department stores, discounters, and online retailers serve as the primary distribution channels, with e-commerce witnessing a rapid upswing due to digital engagement.

Regional Market

North America (39% Market Contribution)

  • United States: High demand for marquise cut and pear cut diamonds in engagement rings and wedding bands.
  • Canada: Increasing preference for ethical and certified natural diamonds.

Europe

  • United Kingdom: Growth in luxury diamond jewelry with customized designs.
  • Germany: Rising sales of synthetic and lab-grown diamonds.
  • France: High adoption of heart-cut diamond pendants and earrings.

APAC

  • China: Expanding consumer base for high-end diamond necklaces.
  • India: Growth in diamond-studded bangles and traditional jewelry.

Middle East & Africa

  • Saudi Arabia: Strong demand for diamond-encrusted heirlooms and bridal jewelry.

  • South Africa: Significant increase in locally sourced diamond jewelry.

Market Drivers

  1. Innovation in Design & Technology – The emergence of 3D jewelry printing allows for intricate designs and bespoke creations.
  2. Rise of Lab-Grown Diamonds – Consumers seek cost-effective and eco-friendly alternatives to natural diamonds.
  3. Social Media & Digital Marketing – Platforms like Instagram drive brand engagement and e-commerce growth.

Market Challenges

  1. Counterfeit Products in Online Retail – Fake diamond jewelry threatens consumer trust and brand reputation.
  2. Supply Chain Disruptions – Geopolitical issues and regulatory policies impact diamond sourcing and pricing

Key Companies in the Diamond Jewelry Market

Some of the key companies of the Diamond Jewelry Market are as follows:

  • Anglo American plc
  • BlueStone Jewellery and Lifestyle Pvt. Ltd.
  • Brilliant Earth LLC
  • Cartier SA
  • Chanel Ltd.
  • Compagnie Financiere Richemont SA
  • DAMIANI S.p.A.
  • F.lli Pisa SRL
  • Graff Diamonds Ltd.
  • Harry Winston Inc.
  • Kalyan Jewellers India Ltd.
  • Kering SA
  • Le petit fils de L.U. Chopard and Cie SA
  • LVMH Group.
  • Malabar Gold and Diamonds
  • Pandora AS
  • Parker Diamonds
  • Signet Jewelers Ltd.
  • Swarovski AG
  • Tacori Inc.
  • Tata Sons Pvt. Ltd.

Recent Market Developments

  • November 2023Brilliant Earth LLC launched a new collection of sustainable lab-grown diamond rings, targeting eco-conscious buyers.
  • January 2024Cartier SA introduced customized engagement rings featuring AI-powered diamond selection.
  • February 2024Graff Diamonds Ltd. unveiled its latest high-jewelry collection, emphasizing rare pink diamonds.
  • March 2024Harry Winston Inc. expanded its global presence by opening a flagship store in Dubai.
  • April 2024LVMH Group invested in next-gen 3D jewelry printing technology to enhance customization capabilities.

 

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