Detergent Market Size to grow by USD 33.9 billion between 2024-2028
According to a research report “ Detergent Market” by Type (Powder, Liquid) End-user (Household, Commercial and industrial) Geography (North America, APAC, Europe, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 33.9 billion, at a CAGR of 5.95% during the forecast period. The global tourism industry is experiencing a robust rebound, with international tourism expenditure reaching an impressive USD1.4 trillion in 2023, according to UNWTO data. This growth is reflected in the estimated 975 million international tourists who traveled between January and September 2023, representing a significant 38% increase compared to the same period in 2022. The surge in travelers is anticipated to fuel the demand for additional hotel accommodations. In this context, the provision of laundry services is a crucial aspect of a hotel's offerings. Hotel laundry systems can be categorized into two types: on-premises and off-premises. On-premises systems are housed within the hotel premises, while off-premises systems are situated off-site and operated under contractual agreements.
Browse market data tables, figures, and in-depth TOC on “Detergent Market” by Type (Powder, Liquid) End-user (Household, Commercial and industrial) Geography (North America, APAC, Europe, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample
By Type, the Powder segment is projected to dominate the market size in 2024
The household sector is the largest end-user segment in the global detergent market, accounting for a significant market share due to the increasing population and the resulting demand for laundry detergent usage in residential settings. Household detergent products find their primary application in washing clothes at home, making this sector a major contributor to the industry's growth. Furthermore, technological advancements and innovations in washing machines, such as faster cleaning and drying, energy efficiency, and water conservation, are driving customer washing requirements and propelling the growth of the global household detergent market.
By End-user, Household segment is expected to hold the largest market size for the year 2024
In the detergent market, synthetic surfactants have replaced metal fatty acid salts in the production of detergent powders. These powders, which include hard surface cleaners and laundry powders, are formulated using soap as a secondary component, primarily functioning as foam depressants rather than surfactants. The primary advantage of detergent powders lies in their ease of use and ability to effectively eliminate dust, grime, grease, and environmental contaminants during both hand washing and machine washing applications.
North America is forecasted to hold the largest market size by region in 2024
The detergent market is experiencing significant growth due to increasing consumer awareness and demand for effective cleaning solutions. Key players in this industry are focusing on product innovation, sustainability, and competitive pricing to capture market share. Consumer preferences lean towards eco-friendly and concentrated detergent formats, which are gaining popularity for their cost-effectiveness and environmental benefits. The market is expected to continue its upward trajectory, driven by these trends and evolving consumer needs.
The Detergent Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:
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Research Analysis Overview
The detergent market is a dynamic and competitive industry, driven by the constant innovation and evolution of detergent ingredients and forms. Key players in this market include Church & Dwight, Colgate-Palmolive, Henkel, and Unilever. These companies offer a range of detergent products, including powder, liquid, detergent pods, and tablets. Detergent ingredients have seen significant advancements, with an increasing focus on bio-based and eco-friendly options. Enzyme detergent, for instance, has gained popularity due to its ability to effectively remove stains. Bleach additives and fabric softeners are also common additives in detergent formulations. Church & Dwight's Arm & Hammer brand, Colgate-Palmolive's Palmolive and Irish Spring, Henkel's Persil and Purex, and Unilever's Surf and Persil are some of the leading detergent brands. Innovations in the market include the introduction of detergent pods and tablets, which offer convenience and precise dosing. The future of the detergent market looks promising, with continued focus on sustainability and eco-friendly options.
Market Research Overview
The detergent market is a dynamic and competitive industry, with various players employing advertising campaigns to capture consumer attention. Regulatory standards play a crucial role in ensuring product safety and quality. Sustainability is a growing concern, leading to the adoption of sustainable packaging and eco-friendly detergent ingredients like bio-based detergent. Private labels and specialty stores are gaining popularity, offering consumers affordable alternatives to branded detergents. Retail stores and online sales channels provide convenience and accessibility. Distribution channels continue to evolve, with an increasing focus on logistics and supply chain efficiency. Consumer preferences drive innovation in detergent ingredients. Preservatives, fragrances, optical brighteners, chelating agents, builders, surfactants, and enzymes are common additives used in detergents to enhance performance and appeal. Detergent forms like pods and tablets offer convenience and precise dosing. Stain removers, bleach additives, fabric softeners, powder detergent, liquid detergent, and dishwashing detergent cater to various consumer needs. Innovations like enzyme detergent and bio-based detergent address sustainability concerns, while detergent pods and tablets offer convenience. Advertising campaigns highlight the unique benefits of these products, making the detergent market an exciting space to watch.
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