Latest News- Detergent Market: Powder is expected to lead the Type segment during 2024-2028

The Detergent Market is being driven by Growth in hospitality sector

The Detergent Market is expected to grow at a CAGR of 5.95% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 33.9 billion. In the dynamic detergent market, the shift from powder detergents and bars to liquid detergents has been a significant trend. This transition is driven by several advantages offered by liquid detergents. Unlike their powder counterparts, liquid detergents completely dissolve in water, ensuring effective cleansing and preventing residues. Moreover, they do not leave stains on clothes, nor do they clog the washing machine's process flow. These benefits have led to an increasing preference for liquid detergents, thereby fueling market growth. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Type
  • Powder
  • Liquid
• End-user
  • Household
  • Commercial and industrial
• Geography
  • North America
    • US
  • APAC
    • China
    • Japan
  • Europe
    • Germany
    • UK
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Growth in hospitality sector
• Increased penetration of washing machines
• Rising consumer awareness regarding hygiene

However, the market also witnesses some limitations, which are as follows:

• High price wars
• Non-biodegradation of detergents
• Volatility in raw material prices

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Market Scope in Detergent Market Research Report

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Research Analysis Overview

The detergent market encompasses various aspects of detergent production, including surfactant blend optimization, assessing enzyme activity, managing cleaning solution viscosity, controlling abrasive particle size, and evaluating fabric damage. Factors such as detergent concentration effect, water usage efficiency, and stain removal kinetics are also crucial. Additionally, considerations include colorfastness evaluation, odor control technology, biobased surfactants, and sustainable packaging. Eco-friendly formulations, low-temperature washing, high-efficiency washing, automatic dishwashing, and hand dishwashing are key consumer demands. Liquid detergent rheology, powder detergent flow, foam stability analysis, ingredient compatibility, skin irritation potential, allergen assessment, regulatory compliance, labeling requirements, and performance claim substantiation are essential production considerations.

Market Research Overview

The detergent market, a significant segment of the global household products industry, is experiencing robust growth, driven by several key factors. Surfactant properties, such as improved cleansing ability and enhanced foam stability, are leading to the development of more effective and eco-friendly detergents. Additionally, the integration of detergency boosters, enzyme technology, soil release agents, and fabric softener chemistry is enhancing the overall performance of detergent products. In the business context, the e-commerce channel is revolutionizing sales, with a surge in online platforms in both developed and developing markets. This trend is attributed to the convenience, ease of payment, discounts, and vast product selection offered by e-commerce, contributing to the expansion of the household products market.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
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Website: www.technavio.com/