The Deodorants Market is being driven by Improving living standards
The Deodorants Market is expected to grow at a CAGR of 7.1% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 14046.3 million. In the deodorant market, the high cost of individual premium deodorant products poses a significant challenge. To mitigate this, product bundling has emerged as a popular strategy in the personal care industry. In 2024, companies are increasingly leveraging this approach to attract price-conscious consumers. One effective method involves offering a deodorant and a matching perfume as a bundle, providing everyday freshness and a touch of luxury for special occasions. This enhances perceived value and fosters brand loyalty. Another successful tactic is bundling men and women deodorants together, appealing to couples and gift buyers, particularly during festive seasons and promotional events.
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The market is segmented based on
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
However, the market also witnesses some limitations, which are as follows:
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Market Scope |
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Report Coverage |
Details |
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Page number |
215 |
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Base year |
2024 |
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Historic period |
2019-2023 |
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Forecast period |
2025-2029 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.1% |
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Market growth 2025-2029 |
USD 14046.3 million |
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Market structure |
fragmentation |
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YoY growth 2024-2025(%) |
6.5 |
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Key countries |
US, Germany, UK, Canada, India, China, France, Japan, Italy, and Brazil |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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The Deodorant industry encompasses various segments, including deodorant refills, travel-sized deodorants, subscription services, online sales, retail sales, wholesale distribution, and direct-to-consumer (DTC) sales. Key factors influencing market growth are ingredient costs, packaging costs, marketing expenses, distribution fees, sales volume, market penetration, brand awareness, consumer perception, customer feedback, social media marketing, influencer collaborations, content creation, email campaigns, pay-per-click (PPC) ads, online promotions, POS displays, sampling initiatives, loyalty programs, data analysis, and market intelligence. Product development remains a crucial aspect of staying competitive in this sector.
The global household and personal care products market encompasses the production and R&D sectors of various product categories, including deodorants in the form of sticks, roll-ons, aerosols, sprays, creams, and solids. According to Technavio's market analysis, the market's growth is primarily driven by the rise in disposable income, enabling consumers to spend more on discretionary items such as deodorants and other personal care products. This trend is expected to continue, contributing to the expansion of the market.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
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