Authored By: Sarah
18 Oct 2024

increasing use of digital platforms and growing number of target audience appearances is driving the Demand Side Platforms (DSP) For Programmatic Advertising Market

Latest News:- Demand Side Platforms (DSP) For Programmatic Advertising Market: Cloud is expected to lead the Deployment segment during 2024-2028

Technavio analyzes that the Demand Side Platforms (DSP) For Programmatic Advertising Market is expected to grow at a CAGR of 8.4% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 411.1 million.There are various factors that contribute to the growth of the market.ai_driver_list1

In the dynamic landscape of programmatic advertising, Demand-Side Platforms (DSPs) have emerged as essential tools for advertisers to engage audiences effectively across various digital channels. With the surge in digital ad spending, the need for customer-centric experiences has become paramount. Cloud computing, a value-creating technology, plays a pivotal role in this context. It enables advertisers to access real-time audience insights from streaming video services like CTV applications, mobile OTT, and mobile gaming platforms through DSPs. The adoption of cloud computing solutions offers significant cost savings, scalability, and multi-tenancy benefits, making it an indispensable component of programmatic advertising. The metaverse, an immersive digital environment, is the next frontier for advertisers, and cloud computing will be instrumental in delivering personalized, real-time ad experiences in this space. 

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Demand Side Platforms (DSP) For Programmatic Advertising Market Segmentation

  • Deployment
    • Cloud
    • On-premises
  • Geography
    • North America
    • Europe
    • APAC
    • South America
    • Middle East and Africa

Top Performing Companies

As per our research findings, here are some of the key competitors that are leading the industry

  • Adform
  • Adobe Inc.
  • Alphabet Inc.
  • Amazon.com Inc.
  • Amobee Inc.
  • AudienceScience
  • Choozle Inc.
  • Criteo SA
  • Gourmet Ads Pty Ltd. Co.
  • InMobi Pte. Ltd.
  • LiveRamp Holdings Inc.
  • MediaMath Inc.
  • MEDIASMART MOBILE S.L.
  • Meta Platforms Inc.
  • Roku Inc.
  • RTB House Pte. Ltd.
  • Scibids Technology
  • StackAdapt Inc.
  • The Trade Desk Inc.
  • Yahoo B2B

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Research Analysis Overview

Demand-side platforms (DSP) like SmartyAds enable advertisers to access and bid on advertising space in real-time through programmatic advertising. This includes Connected TV (CTV) on streaming video services and mobile Over-the-top (OTT). Audience insights from audience measurement and data-driven marketing are utilized for instantaneous bidding on ad exchanges. DSPs support various digital solutions such as e-commerce, online shopping, video gaming, and mobile OTT. Video DSPs specialize in online video advertising, offering video ads on CTV applications, mobile games, and in-game advertising. Google Marketing Platform and Display and Video 360 are popular DSPs. Self-service and full/managed options are available to cater to different advertiser needs. However, ad fraud remains a concern in programmatic advertising. AI and RTB are used to enhance the efficiency of DSPs.

Market Research Overview

In the dynamic realm of programmatic advertising, Demand Side Platforms (DSPs) such as SmartyAds play a pivotal role. These platforms facilitate instantaneous bidding on advertising space across various channels, including Ad Exchanges. Programmatic Advertising encompasses Connected TV (CTV), digital solutions for E-commerce, Online Shopping, Video Gaming, and Mobile Gaming. As part of the global IT software market, DSPs contribute significantly to the systems software sector. This market, valued at [market size], includes application development and management software, cloud computing software, data centers, hosting software, IT management software, mobility software, networking software, security software, and storage software. DSPs enable businesses to optimize their media buying process by targeting specific audiences based on audience measurement data.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

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Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
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