Latest News- Demand Side Platforms (DSP) For Programmatic Advertising Market: Cloud is expected to lead the Deployment segment during 2025-2029

The Demand Side Platforms (DSP) For Programmatic Advertising Market is being driven by Increasing use of digital platforms and growing number of target audiences

The Demand Side Platforms (DSP) For Programmatic Advertising Market is expected to grow at a CAGR of 8.9% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 471.4 million. In the dynamic world of programmatic advertising, Augmented Reality (AR) and Virtual Reality (VR) have emerged as innovative tools for engaging consumers. AR advertisements offer an immersive and captivating experience, making them a preferred choice for advertisers and viewers alike. With the widespread use of mobile devices globally, AR advertisements provide advertisers an opportunity to expand their reach and connect with a larger audience. By simply pointing a smartphone at a product in a retail store, customers can access comprehensive product information and explore it from various angles, thereby enhancing their purchasing decision-making process. The surge in mobile ad spending is fueling the growth of the mobile AR advertising market. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Deployment
  • Cloud
  • On-premises
• Type
  • Real-time bidding (RTB) DSPs
  • Programmatic premium buying (PPB) DSPs
• Channel
  • Display advertising
  • Mobile advertising
  • Video advertising
  • Social media advertising
  • Others
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
  • APAC
    • China
    • India
    • Japan
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing use of digital platforms and growing number of target audiences
• Increasing customer willingness to purchase demand-side platforms for programmatic advertising
• High penetration of digital advertising

However, the market also witnesses some limitations, which are as follows:

• Low transparency in market
• Lack of quality inventory
• Additional hidden costs

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Market Scope in Demand Side Platforms (DSP) For Programmatic Advertising Market Research Report

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Research Analysis Overview

In the realm of programmatic advertising, Demand Side Platforms (DSPs) leverage advanced technologies to deliver targeted campaigns. Capabilities include cross-device tracking, attribution models like multi-touch and cross-channel, audience segmentation through lookalike and custom audiences, data integration from CRM and marketing automation systems, and data onboarding from various sources. DSPs offer real-time analysis, business intelligence, and decision support systems, enabling marketers to optimize ad spend, measure campaign performance, and analyze ROI. Predictive analytics and audience modeling enhance targeting, while customer segmentation and journey mapping provide insights into the customer experience. Marketing Technology (Martech) integrations ensure seamless data flow and effective campaign management.

Market Research Overview

In the dynamic landscape of the global IT software industry, Demand Side Platforms (DSPs) play a pivotal role in programmatic advertising. DSPs facilitate real-time bidding (RTB) through ad exchanges, enabling advertisers to purchase ad inventory from multiple ad exchanges and ad networks in a streamlined and automated manner. Ad servers and ad targeting technologies are integrated to optimize ad delivery and campaign performance. The DSP market is a significant segment within the system software market, contributing to the revenue generation of organizations providing application development and management software, cloud computing software, data centers, hosting software, IT management software, mobility software, networking software, security software, and storage software. Technavio's market analysis calculates the size of the DSP market based on the combined revenue generated from the provision of these systems software solutions.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/