Authored By: Sarah
15 Jul 2024

 Demand Response (DR) Market to grow by USD 2.90 billion between 2024-2028

According to a research report “ Demand Response (DR) Market” by Product (Hardware and software, Service) End-user (Industrial, Residential, Commercial) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 2.90 billion at a CAGR of about 8.01% during the forecast period. In today's rapidly urbanizing world, the electricity demand-supply gap has become a significant challenge for utility and generation companies. Coal shortages and fluctuating load demands exacerbate this issue, necessitating constant adjustments to maintain power system reliability. The increasing adoption of renewable energy sources, such as solar and wind, introduces more non-dispatchable resources into the system. To mitigate these challenges, Demand Response (DR) markets have emerged as a crucial business solution, enabling energy consumers to adjust their electricity usage in response to real-time price signals and grid conditions. By optimizing energy demand, DR markets help balance the electricity grid, ensuring a more stable and efficient power system..

Browse market data tables, figures, and in-depth TOC on “Demand Response (DR) Market” by Product (Hardware and software, Service) End-user (Industrial, Residential, Commercial) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028.

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By Product, the Hardware and software segment is projected to dominate the market size in 2024.

In the oil and gas sector, the manufacturing process's substantial energy consumption in LNG plants and refineries necessitates the adoption of Demand Response (DR) solutions. The industry experienced a significant demand-supply imbalance following the 2014 crude oil price decline, leading to reduced profitability for producers. Consequently, approximately 60 North American oil companies went bankrupt, compelling them to downsize operations. To mitigate production costs and optimize energy usage, DR implementation has become a strategic priority for oil and gas businesses.

By End-user, Industrial  segment is expected to hold the largest market size for the year 2024.

In the past, Demand Response (DR) programs were managed manually, without the use of hardware or software. Utility companies and aggregators proposed energy-saving measures to end-users through manual forecasting. However, this approach placed a significant burden on customers and resulted in occasional inaccuracies due to flawed calculations. Today, US aggregators are integrating smart devices into buildings, enabling remote control of appliances via user-friendly software interfaces, including smart meters, thermostats, and switches. This shift towards automation enhances DR program efficiency and accuracy.

North America is forecasted to hold the largest market size by region in 2024.

In the North American market, the US and Canada lead as significant contributors to the Demand Response (DR) sector's revenue growth. This is primarily due to the increasing awareness among end-users regarding the advantages of DR programs. Prior to 2014, the DR market experienced substantial expansion, fueled by the widespread adoption of smart devices in industrial, commercial, and residential facilities. However, market growth became uncertain post-2014 due to a legal dispute between electricity producers and the Federal Energy Regulatory Commission (FERC). In 2014, the US Court of Appeals in Washington, DC, overturned Order 745 in a 2-1 ruling, asserting that FERC had exceeded its jurisdictional authority.

The Demand Response (DR) Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • ABB Ltd.
  • Cisco Systems Inc.
  • Cpower
  • Eaton Corp. Plc
  • Encycle Corp.
  • Enel Spa
  • General Electric Co.
  • Hitachi Ltd.
  • Honeywell International Inc.
  • Itron Inc.
  • Johnson Controls International Plc
  • Landis Gyr AG
  • Lockheed Martin Corp.
  • LS Power Development LLC
  • Mitsubishi Electric Corp.
  • Oracle Corp.
  • Schneider Electric SE
  • Siemens AG
  • Toshiba Corp.

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Research Analysis Overview

In the dynamic energy market, Demand Response (DR) has emerged as a crucial solution for managing energy usage and reducing carbon emissions across various segments, including Homeowners, Commercial, and Industrial. DR enables customer participation by adjusting energy consumption in response to changes in price or grid conditions. This approach leads to significant energy savings and contributes to the stability of the smart grid. Key players in the DR market include technology providers like Converge and industrial giants such as GE. Advanced Metering Infrastructure (AMI) and Energy Efficiency (EE) systems are essential components of DR, providing real-time consumption data for effective demand management. The DR market spans across various industries, including Manufacturing, where on-demand services help optimize energy usage and reduce direct competition during peak hours. Regulation systems play a vital role in ensuring grid stability and enabling efficient energy distribution. Urbanization and rapid industrialization have led to increased energy demand and the need for uninterrupted power supply. DR offers a cost-effective solution by incentivizing customers to reduce energy consumption during peak demand periods, ultimately contributing to improved air quality and reduced greenhouse gas emissions. Government agencies play a crucial role in implementing policies and regulations that promote the adoption of DR technologies.

Market Research Overview

In the dynamic energy landscape, the Demand Response (DR) market plays a pivotal role in managing peak requirements and ensuring grid stability during commercial demand response and industrial demand response periods. Industrial and commercial consumers, equipped with larger appliances and distributed generation, offer responsiveness and flexibility to adjust energy usage in sync with grid conditions. This customer participation contributes significantly to sustainability efforts, particularly during peak demand periods, resulting in substantial energy savings. Key players in the DR market, such as Comverge and GE, leverage advanced regulation systems and on-demand services to optimize energy efficiency in the industrial, commercial, and residential segments. Direct competition among these entities drives innovation in smart grid components, enabling uninterrupted power supply and enhancing grid stability. Government agencies also play a crucial role in promoting DR through initiatives aimed at improving air quality, reducing greenhouse gas emissions, and encouraging real-time consumption data analysis in urbanized and rapidly industrializing areas.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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