Authored By: Sarah
05 Aug 2023

Data Monetization Market Growth Analysis | Accenture Plc, Ciena Corp., and Core Site Realty Corp. are among the key contributors

The high adoption of data monetization by various platforms, the emergence of data-driven business models, and the growing demand for tailored solutions are advancing the market of Data Monetization across the globe. The Global data monetization market is estimated to grow at a CAGR of 19.57% between 2022 and 2027 with a revenue growth of USD 4,184.81 million.

Data monetization is the process of generating revenue or extracting value from data assets by leveraging data resources, such as customer data, operational data, or market data, to create new opportunities for generating income or enhancing business performance. 

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Technavio's research report provides insights into the top market players and their product portfolio along with a pipeline analysis of upcoming developments and growth opportunities. The growth of the players depends on several factors market players must distinguish their product and service offerings through a clear and unique value proposition.

Get a comprehensive report summary describing the market landscape in our data-backed report that captures the growth trajectory of the market.

Key Market Players and their key offerings: When it comes to the key market placers in the market landscape some of the examples comprise.

  • Salesforce Inc. offers data monetization such as data studio which creates richer audiences for marketers, takes control of the data, and increases revenue with data.
  • Ciena Corp. offers data monetization services such as inconsistent fiber access, a new cloud business ecosystem, and internal complexity and cost.
  • CoreSite Realty Corp. offers data monetization that provides a hybrid IT infrastructure with high-performance colocation, interconnected data center campuses, and cloud onramps.

Some of the prominent names worth mentioning include Accenture Plc, Cisco Systems Inc., Equinix Inc., Extreme Networks Inc., Fujitsu Ltd.Huawei Technologies Co. Ltd., Infosys Ltd., International Business Machines Corp., Juniper Networks Inc., Microsoft Corp., Nokia Corp., NTT Corp. Our report includes qualitative and quantitative analyses of vendors with a wider understanding of the business ecosystem. Download a Free Sample Report

Companion Diagnostics Market: Market Highlights

  • The Companion diagnostics market is segmented by End-user (Life science, Health Centers, and Others) and Geography (North America, Europe, Asia, and the Rest of the World (ROW)).
  • North America led the market with 36% of the market growth set to originate from this region during the forecast period.
  • Rising use of personalized medicine is one of the primary factors driving the growth of the companion diagnostics market. The report provides a detailed study of this and all the other drivers that will boost market growth. An understanding of the key drivers will enable clients to leverage growth opportunities to their advantage with a view to short-term and long-term business goals. 
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