Authored By: Sarah
11 Jul 2024

 Dark Beer Market to grow by USD 32043.1 million between 2024-2028

According to a research report “ Dark Beer Market” by Distribution Channel (Off-trade, On-trade) Packaging (Cans, Bottles) Geography (Europe, APAC, North America, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 32043.1 million at a CAGR of  11.83% during the forecast period. The millennial demographic, comprising individuals aged 18-34 years, represents a substantial consumer base for the global beer market. Among this group, there is a growing trend towards premium beer varieties, particularly dark beer. This preference is driven by millennials' increasing awareness of authenticity and expanding multicultural palates. Furthermore, the popularity of pubbing and nightlife among millennials has fueled significant trade spending on various alcoholic beverages, including dark beer..

Browse market data tables, figures, and in-depth TOC on “Dark Beer Market” by Distribution Channel (Off-trade, On-trade) Packaging (Cans, Bottles) Geography (Europe, APAC, North America, South America, Middle East and Africa) Global Forecast to 2028.

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By Distribution Channel, the Off-trade segment is projected to dominate the market size in 2024.

In the Dark Beer Market, metal cans have emerged as a preferred packaging solution due to their lightproof, recyclable, and hermetic properties. These cans, which can contain over 60% recycled aluminum, offer advantages such as resistance to light damage and indefinite recyclability. Their lightweight nature and reduced fuel requirements for transportation, whether empty or filled, further bolster their appeal for businesses.

By Packaging, Cans  segment is expected to hold the largest market size for the year 2024.

In the off-trade market for dark beer, key distribution channels include individual retailers, supermarkets, and hypermarkets. These channels provide consumers with a wide range of dark beer options, featuring dedicated sections for various brands. Compared to on-trade channels, off-trade distribution eliminates the need for additional seating costs. Major global players in this sector include Tesco Plc (Tesco) and Carrefour SA (Carrefour), as well as Target Brands. Off-trade distribution offers significant cost advantages and increased convenience with extended operating hours.

Europe is forecasted to hold the largest market size by region in 2024.

In the dynamic business landscape, the dark beer market exhibits significant growth potential. This segment, distinguished by its robust, complex flavors, caters to discerning consumers seeking unique brewing experiences. Market trends indicate a shift towards artisanal and premium offerings, fueling demand for dark beers. Strategic partnerships, product innovation, and targeted marketing efforts are essential for businesses aiming to capitalize on this expanding market.

The Dark Beer Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Allagash Brewing Co.
  • B9 Beverages Pvt. Ltd.
  • Beavertown Brewery
  • BrewDog Plc
  • Buxton Brewery Co. Ltd.
  • Carlsberg Breweries AS
  • D.G. Yuengling and Son Inc.
  • Deschutes Brewery
  • Diageo Plc
  • Evolution Craft Brewing Co.
  • Faubourg Brewing Co. LLC
  • Flying Dog Brewery LLLP
  • Great Divide Brewing Co.
  • Harviestoun Brewery Ltd.
  • Heineken NV
  • Molson Coors Beverage Co.
  • New Belgium Brewing Co. Inc.
  • Sierra Nevada Brewing Co.
  • Surly Brewing Co.
  • Weekend Beer Co.

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Research Analysis Overview

The dark beer market encompasses a wide range of fermented drinks, including stout ale and black beer, which are popular among premium drinkers. These beverages are produced through the brewing process, utilizing malted barley and enzymes. The brewery sector, including local and craft breweries, plays a significant role in this market. Urbanization has led to an increase in alcoholic beverage consumption, particularly among millennials, who are drawn to the unique flavor profiles of craft ale and microbreweries. However, it is essential to note that regular consumption of alcohol, a key ingredient in these beverages, can lead to health concerns such as liver cirrhosis and cardiovascular ailments. The American Heart Association highlights the potential acerbic effects of alcohol on the heart. Dark beers, rich in antioxidant properties due to their flavonoid content, offer some health benefits. Nevertheless, moderation is key to mitigating potential risks. The dark beer market caters to various packaging preferences, including cans, bottles, and kegs. The market's growth is influenced by factors such as changing consumer preferences, obesity concerns, and the craft ale market's expansion.

Market Research Overview

The dark beer market encompasses various specialty stores and mass merchandisers, offering a range of ale variants and lager beers. Dark beers, including black beer and porter, are popular choices among premium drinkers. Brewing processes involve malted barley, enzymes, and fermented drinks. Flavor profiles of dark beers can include notes of caramel, chocolate, almonds, coffee, and medium-roast malts. The brewery sector continues to innovate, with craft beer and local breweries gaining popularity due to urbanization. Alcoholic beverages, such as stout ale, have been linked to health concerns like liver cirrhosis and cardiovascular ailments. However, alcohol, particularly dark beers, may offer side effects such as iron, antioxidants, proteins, carbs, and vitamins. The American Heart Association recognizes the antioxidant properties of flavonoids in dark beers. Millennials are driving the craft ale market, with microbreweries offering unique and diverse flavor profiles. Obesity remains a concern, as alcoholic beverage consumption can contribute to weight gain. Brands like Acermex, Beau's Brewing, Porter Airlines, Peoples Beer, DMV, Black Viking Brewing, and Zingabier cater to this growing market.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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