Latest News- Curved Television Market: HD is expected to lead the Technology segment during 2024-2028

The Curved Television Market is being driven by Increasing demand for augmented experience

The Curved Television Market is expected to grow at a CAGR of 29.08% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 12721.8 million. In the dynamic and competitive television market, consumers are increasingly seeking advanced features and superior image quality. Curved televisions, as the latest innovation, cater to this demand by offering enhanced 3D compatibility, auto depth enhancement, and reduced reflection. Furthermore, curved designs provide a more balanced and uniform viewing experience, minimizing distortion by approximately 50% at a standard 8-foot distance. Additionally, the curved shape significantly decreases reflections on the screen, enabling perfect blacks and improved display of dark image content, thereby preventing unwanted light reflection. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Technology
  • HD
  • UHD
• Display Size
  • Up to 43 inches
  • 48-50 inches
  • 55-64 inches
  • Greater than 65 inches
• Geography
  • APAC
    • China
    • India
    • South Korea
  • North America
    • US
  • Europe
    • Germany
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing demand for augmented experience
• Product innovation and advances leading to portfolio extension and product premiumization
• Rising popularity of large-display curved TV

However, the market also witnesses some limitations, which are as follows:

• Emergence of low-cost vendors
• High energy consumption
• Demand-supply gap associated with curved TV

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Market Scope in Curved Television Market Research Report

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Research Analysis Overview

The curved television market is experiencing significant growth, with both low-end, mid-end, and high-end models gaining popularity among consumers. Retail stores are employing aggressive marketing strategies to attract buyers, showcasing the unique viewing experience offered by curved designs. The International Trade Administration reports that the entertainment industry and gaming industry are major drivers of this trend, with content providers investing in curved TVs for their Ultra-high definition (UHD) and Smart TV offerings. Curved TVs are particularly popular in the gaming industry, with Esports tournaments and events featuring large curved screens. New technologies like Mini LED and Organic LED are also gaining traction, offering improved picture quality and energy efficiency. Brands like Infinity Screen TV are leading the charge, with their 55-inch curved TVs becoming a hit in both the commercial and residential segments. The curved television market is also being fueled by the rise of online sales and e-commerce channels. Brands are partnering with content providers to offer exclusive content and promotions, attracting consumers to buy curved TVs. The trend is expected to continue, with the market projected to grow at a CAGR of 12.5% from 2021 to 2026. In the entertainment industry, curved TVs are being used to create immersive experiences, with movies like "James Bond" and shows like "The Rockies" being filmed and broadcasted in curved formats. Smart cities are also adopting curved TVs for public spaces, creating a new market for large-format curved displays. With the ongoing innovation and investment in curved TV technology, the future looks bright for this exciting market.

Market Research Overview

The global consumer durables market encompasses businesses involved in the manufacturing and marketing of a range of products, including consumer robotics, home audio and video devices, televisions, digital cameras, and related accessories. This market excludes mobile phones, personal computers, and peripherals, which fall under the technology hardware, storage, and peripherals sector. Additionally, video games, gaming consoles, and gaming peripherals are classified under the interactive home entertainment market. According to Technavio, the global household durables market size is determined by the consolidated revenues generated by consumer electronics manufacturers and marketers, as well as those in the furnishings and decorative products, household appliances, and homeware industries. The consumer electronics sector will experience growth due to the continuous introduction of new products with advanced features by leading companies to expand their customer base.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
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