Curved Television Market Size to grow by USD 12721.8 million between 2024-2028
According to a research report “ Curved Television Market” by Technology (HD, UHD) Display Size (Up to 43 inches, 48-50 inches, 55-64 inches, Greater than 65 inches) Geography (APAC, North America, Europe, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 12721.8 million, at a CAGR of 29.08% during the forecast period. The curved television market exhibits significant growth potential despite the saturation of traditional television technology. The primary driver of this growth is the increasing consumer demand for enhanced viewing experiences, with advanced technologies such as augmented reality (AR) being a key focus area. Notably, major tech companies like Apple and Google are spearheading AR development, positioning curved TVs as a crucial component for optimal AR experience due to their 3D visualization capabilities. However, current curved TVs are not fully efficient for holographic video required for full AR immersion. To address this, companies like Microsoft are pioneering holographic production technology, which will further bolster the curved television market in the forecast period..
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By Technology, the HD segment is projected to dominate the market size in 2024
The HD curved television market is experiencing significant growth due to the affordability of high-definition, curved TVs and their superior resolution. Technological advancements in HD televisions and the availability of technologically superior products at competitive prices are key drivers in this segment. Vendors, in collaboration with content service providers, are expanding the capabilities of HD televisions by offering smart television sticks, enabling customers to access and view Internet content in high definition on their televisions. For instance, CloudWalker Streaming Technologies provides the HALFTICKET television Smart Stick, boasting 8 GB internal storage. These developments are fueling the demand for HD curved televisions, making them an attractive investment for consumers.
By Display Size, Up to 43 inches segment is expected to hold the largest market size for the year 2024
The curved HD television market in the small screen size segment, specifically below 43 inches, is projected to experience modest growth during the forecast period. This segment primarily caters to High Definition (HD) TVs and smart HD televisions. The primary driver behind the decreasing Average Selling Price (ASP) of curved HD TVs in this category is the significant reduction in the cost of displays. Liquid-crystal displays (LCDs), which are utilized in curved HD TVs within this range, have witnessed a steep decline in Average Selling Price (ASP) since 2017. However, the increasing demand for curved TVs with larger screen sizes in developing regions may lead to a decline in this market segment during the forecast period.
APAC is forecasted to hold the largest market size by region in 2024
The curved television market represents a significant growth opportunity for businesses in the consumer electronics sector. With increasing consumer preference for immersive viewing experiences, curved TVs offer a competitive edge through their ability to provide a more cinematic experience. Market research indicates a steady increase in demand for these innovative televisions, presenting a lucrative business prospect for manufacturers and retailers alike. Investing in curved television technology can lead to enhanced customer satisfaction and differentiation in a crowded market.
The Curved Television Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:
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Research Analysis Overview
The curved television market is experiencing significant growth, with both low-end, mid-end, and high-end models gaining popularity among consumers. Retail stores are employing aggressive marketing strategies to attract buyers, showcasing the unique viewing experience offered by curved designs. The International Trade Administration reports that the entertainment industry and gaming industry are major drivers of this trend, with content providers investing in curved TVs for their Ultra-high definition (UHD) and Smart TV offerings. Curved TVs are particularly popular in the gaming industry, with Esports tournaments and events featuring large curved screens. New technologies like Mini LED and Organic LED are also gaining traction, offering improved picture quality and energy efficiency. Brands like Infinity Screen TV are leading the charge, with their 55-inch curved TVs becoming a hit in both the commercial and residential segments. The curved television market is also being fueled by the rise of online sales and e-commerce channels. Brands are partnering with content providers to offer exclusive content and promotions, attracting consumers to buy curved TVs. The trend is expected to continue, with the market projected to grow at a CAGR of 12.5% from 2021 to 2026. In the entertainment industry, curved TVs are being used to create immersive experiences, with movies like "James Bond" and shows like "The Rockies" being filmed and broadcasted in curved formats. Smart cities are also adopting curved TVs for public spaces, creating a new market for large-format curved displays. With the ongoing innovation and investment in curved TV technology, the future looks bright for this exciting market.
Market Research Overview
The curved television market is experiencing significant growth, particularly in the mid-end segment. Retail stores are seeing increased demand for consumer electronic products with curved designs, such as curved televisions, which offer enhanced picture quality and an immersive viewing experience. The entertainment industry is also embracing curved televisions, with Ultra-high definition resolution and cloud gaming becoming popular features. TV manufacturers like LG are leading the way with innovative curved models, such as the LG OLED Flex. The gaming industry and esports are also driving demand, with the need for larger, more immersive screens. The use of Mini LED and Organic LED technology is also gaining traction, offering improved brightness and contrast. The market is not without challenges, however. Geopolitical factors, such as political instability, economic sanctions, and recession, can impact consumer spending. The rise of online sales and e-commerce channels, such as Amazon, is also disrupting traditional retail models. At the recent CES, curved televisions were a major highlight, with 55-inch curved TVs being a popular choice for both the commercial and residential segments. The International Trade Administration is closely monitoring the market, with aggressive marketing strategies from major players expected to continue driving growth in the curved television market. In the world of curved televisions, the future is bright, with smart TVs, streaming platforms, and content providers all vying for a piece of the action. From the Rockies to James Bond, curved televisions are set to revolutionize the way we consume content. Whether it's for gaming, entertainment, or simply enjoying your favorite shows, curved televisions offer an unparalleled viewing experience.
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Jesse Maida
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