Authored By: Sarah
11 Jul 2024

 Cultural Tourism Market Size to grow by USD 6.67 billion between 2024-2028

According to a research report “ Cultural Tourism Market” by Type (Domestic cultural tourism, International cultural tourism) Service (Cultural eco-tourism, Indigenous cultural tourism, Socio-cultural tourism) Geography (Europe, APAC, North America, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 6.67 billion, at a CAGR of  17.32% during the forecast period. In the realm of cultural tourism, it is essential to acknowledge the impact of stress on travelers' well-being. Stressors such as financial constraints, family obligations, work pressures, and personal health concerns can significantly influence an individual's stress levels. Unaddressed stress can manifest in various ways, including anxiety, irritability, lack of focus, and depression, ultimately impairing the overall tourism experience. Prolonged stress can weaken the immune system, leading to physical and mental fatigue, and potentially result in harmful coping mechanisms such as substance abuse or social withdrawal. Consequently, it is crucial for tourism industry stakeholders to prioritize stress management initiatives and provide resources to help travelers maintain optimal health and well-being during their cultural journeys.

Browse market data tables, figures, and in-depth TOC on “Cultural Tourism Market” by Type (Domestic cultural tourism, International cultural tourism) Service (Cultural eco-tourism, Indigenous cultural tourism, Socio-cultural tourism) Geography (Europe, APAC, North America, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Type, the Domestic cultural tourism segment is projected to dominate the market size in 2024

In the cultural tourism industry, the segment of eco-cultural tourism holds a significant market share due to its unique value proposition. This type of tourism focuses on the preservation of local cultural traditions and ecosystems. By respecting and valuing communities and their ways of living, eco-cultural tourism enhances the tourist experience. Additionally, it plays a crucial role in preserving endangered cultural resources, including traditional attire, food, and beliefs. The sustainable approach of eco-cultural tourism ensures the continuation of these practices, making it a lucrative and socially responsible market segment.

By Service, Cultural eco-tourism  segment is expected to hold the largest market size for the year 2024

In the dynamic cultural tourism marketplace, domestic cultural tourism experiences significant growth through various applications. Factors such as the quest for authenticity, technological innovations, and government incentives fueling the promotion of local heritage drive this trend. Mobile applications serve as essential tools, granting travelers access to extensive guides, maps, and cultural data about destinations. Convenience and enhanced planning and navigation are key benefits of these apps for cultural tours. Virtual Reality (VR) and Augmented Reality (AR) applications have gained popularity, delivering immersive experiences that enable users to explore cultural sites virtually. Interactive tours, historical reenactments, and 3D reconstructions offered by these technologies amplify user engagement and pleasure in domestic cultural tourism.

Europe is forecasted to hold the largest market size by region in 2024


The Cultural Tourism Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • ACE Cultural Tours Ltd
  • Aracari Travel
  • Envoy Tours
  • Exodus Travels Limited
  • G Adventures
  • Geographic Expeditions Inc.
  • Greaves Travel Ltd
  • Indigenous Tourism BC
  • JPMorgan Chase and Co.
  • Kudu Travel Ltd.
  • Lindblad Expeditions Holdings Inc.
  • Martin Randall Travel Ltd
  • Odyssey World
  • Responsible Travel
  • Tandem Travel
  • Tauck Inc.
  • Travel Leaders Group Holdings LLC
  • Travelogy India Pvt. Ltd
  • Wilderness Travel
  • Intrepid Group Pty Ltd.

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Research Analysis Overview

Cultural tourism has emerged as a significant segment in the global travel industry, with festival tourism, food tours, and cooking classes being popular sub-sectors. Festival tourism allows travelers to immerse themselves in regional customs and traditions, while food tours and cooking classes offer unique culinary experiences. Heritage tourism, which includes museums, art galleries, and historic sites, also plays a crucial role in cultural tourism. Wilderness Travel companies like Classic Journeys LLC and Aracari Travel are pioneering eco-tourism initiatives, promoting eco-friendly travel practices and sustainable interactions with locals. With stress-related cases on the rise, cultural tourism offers employment opportunities and affordability, making it an attractive option for travelers seeking authentic experiences. The global market scenario for cultural tourism is promising, with customer preferences shifting towards experiential travel and off-the-beaten-path destinations. Traditional tourist attractions still hold appeal, but travelers are increasingly seeking unique experiences that allow them to connect with local cultures and histories. As such, cultural tourism continues to evolve, offering travelers opportunities to broaden their horizons and deepen their understanding of the world.

Market Research Overview

The cultural tourism market has gained significant attention in the global tourism industry sector, with an increasing number of travelers seeking genuine experiences that showcase the diversity of customs, arts, and rich histories of different regions. However, the lack of infrastructure in some areas and social isolation policies, travel restrictions, and festival cancellations due to the pandemic have posed challenges. Online platforms and social media have emerged as driving forces, enabling travelers to explore cultural attractions and book vacations from the comfort of their homes. Festival tourism, food tours, cooking classes, and culinary tourism have become popular sub-sectors of cultural tourism, offering unique experiences that cater to the preferences of the international community. B2C enterprises, including Wilderness Travel, Classic Journeys LLC, and Aracari Travel, are leading the way in providing authentic cultural experiences, eco-friendly travel practices, and sustainable travel initiatives. The affordability and accessibility of package holidays, budget airlines, and vacation rentals have also contributed to the growth of outbound tourism. The tourism industry sector is embracing the importance of conservation efforts and eco-tourism initiatives, with a focus on sustainable travel practices and interactions with locals. Museums, art galleries, historic sites, and exhibitions, conferences, and business events continue to be popular draws for cultural tourists. Despite the challenges, the cultural tourism market remains a vibrant and dynamic sector, with a growing emphasis on experiential travel and off-the-beaten-path destinations that offer truly unique experiences. The appreciation of diverse cultures and the desire for stress-relief and employment opportunities continue to fuel the demand for cultural tourism offerings.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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