Latest News- Crowdfunding Market: P2P lending is expected to lead the Type segment during 2025-2029
The Crowdfunding Market is being driven by Increasing use of social media as source of free-of-cost promotion
The Crowdfunding Market is expected to grow at a CAGR of 20.5% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 540.1 billion. In the realm of product development and customer acquisition, traditional methods often lacked substantial interaction with potential buyers prior to product launch. This interaction is a significant advantage of crowdfunding campaigns, enabling entrepreneurs to engage with their target audience and assess product demand before bringing it to market. Previously, post-purchase behavior was the primary indicator of demand-pull or technology push for a product, influencing the investment needed for marketing strategies. With the rise of crowdfunding, campaign owners can leverage this platform to gauge audience interest and expectations, thereby enhancing the product-market fit and optimizing marketing efforts.
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Which Factors Are Causing a Surge in Market Growth?
The market is segmented based on Type (P2P lending, Equity investment, Hybrid, Reward, Others) Deployment (On-premises, Cloud) Geography (APAC, Europe, North America, South America, Middle East and Africa).
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
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Key Features in Crowdfunding Market Research Report
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Businessmen, entrepreneurs, creators including filmmakers, musicians, and artists seek support from the public through online crowdfunding platforms. These sites utilize artificial intelligence and machine learning to connect them with investors, startup companies, and charities. Social media platforms and government efforts amplify reach. Donors' decisions are influenced by various factors such as marketing strategies, social networking sites, and equity crowdfunding. Donation is the primary form of funding, transforming the way creative projects and innovative ideas come to life.
In the dynamic and expansive financial services landscape, entrepreneurs, businessmen, creators, and innovators from various sectors including film, music, and art, are increasingly turning to the crowdfunding market for securing financial backing. This market, a subset of the global diversified financial services industry, is characterized by companies offering a range of financial services, such as banking, insurance, and capital markets. According to Technavio's market analysis, the market size is determined by the collective revenue generated by these firms providing bonds and stocks. The market's growth is driven by the digital transformation, which has seen companies adopt advanced technologies and platforms to enhance operational efficiency and customer experience. This shift towards digitalization is a key trend shaping the future of the global diversified financial services market.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
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