Latest News - Cranberries Market: Juice is expected to lead the Type segment during 2024-2028

The Cranberries Market is being driven by Medicinal value of cranberries

The Cranberries Market is expected to grow at a CAGR of 2.44% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 1851.5 million. In the realm of horticulture, genetically modified organisms (GMO), such as cranberries, denote fruits with manipulated genetic material. This modification has resulted in enhanced yield and productivity, addressing food security concerns for numerous nations. However, consumer apprehensions regarding potential adverse effects of genetically modified cranberries have fueled a surge in demand for non-GMO alternatives. The global market trend gravitates towards non-GMO and organically grown fruits, including cranberries. Leading players in the food and beverage sector rely on farmers and commodity traders who cultivate and distribute non-GMO cranberries to manufacture clean-label, nutritious, and wholesome products. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Type
  • Juice
  • Food
  • Fresh fruit
  • Others
• Geography
  • North America
    • US
    • Canada
  • Europe
    • Germany
    • The Netherlands
  • APAC
  • South America
    • Chile
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Medicinal value of cranberries
• Government support for sustainable cranberry production
• Increasing demand for cranberries from food processing industry

However, the market also witnesses some limitations, which are as follows:

• Increase in logistics and distribution challenges
• Increase in stringent regulations and guidelines
• Risks related to weather conditions

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Market Scope in Cranberries Market Research Report

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Research Analysis Overview

Cranberries are a small, tart, and red berry known for their cardiovascular disease-fighting properties. They are a healthy snack option, rich in antioxidants and anti-inflammatory qualities, making them an ideal addition to a balanced diet. Cranberries are non-GMO fruits, and unlike many processed foods, they undergo minimal processing to preserve their natural nutrients. Cranberries are naturally high in vitamin C, antioxidants, and phytochemicals, which contribute to their medicinal value. They have been linked to bladder health and are often used to prevent urinary tract infections. Cranberries are also used in various industries, including cosmetics and beverages, for their antioxidant and anti-inflammatory properties. Fresh, dried, mashed, ground, and in extracts and powders, cranberries come in many forms. Ocean Spray is a well-known brand that offers a range of cranberry products, from juices and sauces to jellies and jams. Cranberries are a perennial crop, grown using sustainable agricultural techniques, and their production supports local economies. Cranberries have a rich history and continue to be an essential ingredient in many traditional dishes and modern-day products.

Market Research Overview

The global packaged foods and meats market encompasses vendors engaged in food processing to ensure food safety and extend product shelf life. According to Technavio, the market's size is determined by the consolidated revenue generated by the market participants. This market segment excludes manufacturers of food processing equipment and producers of packaged alcoholic and non-alcoholic beverages, including mineral waters. Key growth drivers for the global packaged foods and meats market include the health benefits associated with consuming minimally processed foods, such as vegetables, which are rich sources of essential nutrients like potassium, dietary fiber, folate (folic acid), vitamin A, and vitamin C. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
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