Latest News- Cosmetic Serum Market: Offline is expected to lead the Distribution Channel segment during 2024-2028

The Cosmetic Serum Market is being driven by Rising demand for male beauty products

The Cosmetic Serum Market is expected to grow at a CAGR of 3.84% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 1259.1 million. The burgeoning concern over hair-, skin-, and health-related concerns triggered by synthetic cosmetic serums has fueled the market demand for natural and organic alternatives. Synthetic serums' prolonged usage can lead to issues such as skin irritation, allergies, nerve damage, chemical burns, and hormonal imbalances. In contrast, organic cosmetic serums, formulated with natural and organic components like plant extracts and essential oils, offer a safer and healthier alternative. Key ingredients include aloe vera, sea salt, charcoal, coconut oil, shea butter, mango seed butter, cocoa seed butter, lanolin, argan oil, jojoba seed oil, apricot kernel oil, beeswax, almond oil, coconut oil, and avocado oil. 

Get more information on Cosmetic Serum Market by requesting a sample report

Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Offline
  • Online
• Product
  • Hair care serum
  • Skin and sun care serum
• Geography
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • Europe
  • North America
    • US
  • Middle East and Africa
  • South America

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rising demand for male beauty products
• Introduction of brands owned and endorsed by celebrities
• Increasing sales of luxury beauty products

However, the market also witnesses some limitations, which are as follows:

• Availability of counterfeit products
• Adverse health effects of chemical/synthetic ingredients used in beauty products
• Regulations on product composition, labeling, and packaging

Benefits of Buying Global Cosmetic Serum Market Research Report by Technavio

Rich Experience: 20+ years leading global market research, trusted insights across industries.

Unlock Business Potential with Technavio: Maximize ROI with Technavio's tailored market research: deep dives and actionable insights.

Your Guide to Market Success: Empower your business with Technavio's market research and future-proof your decisions.

Market Scope in Cosmetic Serum Market Research Report

Find out which segment is leading the market by accessing the free PDF report

Research Analysis Overview

In the dynamic cosmetic market, serums have emerged as a popular category, particularly in the realm of pharmacies and online retail. Peptides, hyaluronic acid, and customized serums are among the top trends, catering to various skincare concerns such as hydration, anti-pollution, and anti-aging. Modiface, a technology-driven solution, enables users to visualize the effects of these serums before making a purchase. The market encompasses a wide range of offerings, including moisturizers, face sunscreen serums, and acne treatment serums. Direct selling and department stores are significant distribution channels. Cruelty-free products have gained traction, aligning with the growing concern for animal welfare. However, the market is not without challenges. Counterfeit products pose a threat, compromising product quality and consumer safety. Brands must ensure the authenticity of their offerings and collaborate with regulatory bodies to mitigate this issue. In summary, the cosmetic serum market is a thriving sector, driven by innovation, consumer demand, and technology. Brands must navigate the challenges, focusing on product quality, authenticity, and ethical practices to maintain consumer trust and loyalty.

Market Research Overview

The cosmetic serum market is a segment of the broader global personal care products industry, encompassing the research, development, and production of advanced skincare solutions. This market's size is determined by the collective revenue generated by manufacturers specializing in cosmetic serums. Key growth drivers include the rising disposable income trend, enabling consumers to allocate funds towards premium and luxury skincare offerings.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/