Latest News- Cosmetic Packaging Market: Skin care is expected to lead the Application segment during 2025-2029

The Cosmetic Packaging Market is being driven by Growing e-commerce and social media marketing

The Cosmetic Packaging Market is expected to grow at a CAGR of 12.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 27.7 billion. In the cosmetic industry, the integration of QR codes with Augmented Reality (AR) technology is a significant trend, transforming consumer engagement and brand interaction. L'Oreal, a leading beauty brand, showcased this innovation at Viva Technology Paris on June 12, 2022. By strategically placing QR codes on packaging, consumers gain instant access to digital content, including product information, tutorials, and user reviews. Scanning these codes with their devices unlocks immersive AR experiences, enabling consumers to visualize product applications and experiment with various looks in real time. L'Oreal's Beauty Tech advancements, unveiled at the event, include smart and eco-friendly beauty solutions, digital services, and data-driven diagnostic tools for personalized, inclusive, and virtual beauty experiences. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Application
  • Skin care
  • Hair care
  • Makeup
  • Nail care
• Material
  • Glass
  • Metal
  • Others
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Growing e-commerce and social media marketing
• Increasing focus on innovative cosmetic packaging design solutions
• Rising cosmetic and personal care spending

However, the market also witnesses some limitations, which are as follows:

• Availability of counterfeit cosmetic packaging products
• Environmental concerns on use of plastic packaging
• Stringent regulations on cosmetic packaging

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Market Scope in Cosmetic Packaging Market Research Report

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Research Analysis Overview

The cosmetic industry's appeal lies in the allure of cosmetic items, with brands leveraging packaging to enhance market presence. Plastic jugs/bottles and glass bottles are common choices, offering recyclability and sustainability in response to growing population and urbanization. Discretionary cashflow drives demand for innovative packaging solutions, such as one-way integrated valves, PET, Acrylic, Containers, Pouches, and Boxes, ensuring ease of disposal and excellence in manufacturing. Scented products in glass bottles evoke a sense of luxury, while PET containers offer affordability and innovation. Technologies like Pouches and Boxes cater to the need for convenience and sustainability in the cosmetics market, fueling growth prospects.

Market Research Overview

In the dynamic cosmetic industry, the market for containers, encompassing metal, glass, and plastic jugs and bottles, is a complex and fragmented landscape. Multiple stakeholders populate this sector, including suppliers of raw materials for metal containers, such as steel, aluminum, and tin; glass containers, including borosilicate, neutral glass, soda-lime-silica glass, treated soda-lime glass, de-alkalized soda-lime glass, and regular soda-lime glass; and plastic containers, utilizing raw materials like high-density polyethylene (HDPE), low-density polyethylene (LDPE), polyethylene terephthalate (PET), polypropylene (PP), and polyvinyl chloride (PVC). This intricate value chain involves the procurement of raw materials, the development of appealing cosmetic products with unique scents and aromas, large-scale manufacturing, and distribution through various channels to reach end-users. Sustainability and recyclability are increasingly crucial considerations, as population growth and evolving consumer preferences drive the demand for eco-friendly packaging solutions.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/