Authored By: Sarah
06 Mar 2025

Latest News- Corporate Training Market in US: Technical courses is expected to lead the Product segment during 2024-2028

The Corporate Training Market in US is being driven by Emergence of cost-effective e-learning training modules

The Corporate Training Market in US is expected to grow at a CAGR of 6.78% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 14.43 billion. The corporate training market in the US has experienced significant growth in the adoption of Internet of Things (IoT) technology and wearable devices. Notably, tech and medical industries have been early adopters of e-learning modules integrated with IoT and wearable devices. These innovations offer numerous advantages, including efficient trainee attendance tracking and performance monitoring in real-time, all within an Internet-connected training environment. Widely popular wearable devices, such as Google Glass and the Apple Watch, are increasingly utilized by both trainees and corporate trainers to create engaging and immersive learning experiences. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

  • Product
    • Technical courses
    • Non-technical courses
  • Method
    • Blended learning
    • Offline learning
    • Online learning
  • End-user
    • Manufacturing
    • Healthcare
    • BFSI
    • IT
    • Others
  • Geography
    • US

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

  • Emergence of cost-effective e-learning training modules
  • Growing emphasis on flexible learning platforms
  • Rising emphasis on personalization in corporate training

However, the market also witnesses some limitations, which are as follows:

  • Growing prominence of MOOCs in corporate learning
  • Lack of effective metrics in corporate training
  • Poor completion rates of corporate e-learning courses

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Market Scope in Corporate Training Market in US Research Report

Market Scope

Report Coverage

Details

Page number

156

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 6.78%

Market growth 2024-2028

USD 14.43 billion

Market structure

market_structure.ucfirst

YoY growth 2023-2024(%)

6.23

Key countries

US

Competitive landscape

Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

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Find out which segment is leading the market by accessing the free PDF report

Research Analysis Overview

In the US corporate training market, the focus is on providing programs that foster career progression and employee development in the face of technological advancements and a competitive labor market. Virtual training, digital tools, and e-learning are increasingly popular for workplace learning, enabling continuous growth and productivity. Artificial intelligence, automation, and cybersecurity protocols are essential for staying competitive and adopting digital transformation. Employee engagement, retention, and talent development are key business goals in this digital economy, with a priority on lifelong learning and acquiring digital skills. Face-to-face training remains valuable, but the integration of emerging technologies, such as mobile devices, data analytics, and emerging technologies, is crucial for sustainable growth. Corporate training programs must address the need for technical skills and cybersecurity, while also promoting performance advancement and professional growth for skilled workers.

Market Research Overview

In the Corporate Training Market of the US, reskilling and workforce planning are crucial aspects for businesses seeking to stay competitive in the evolving business landscape. Firms require effective pitching and profiling operations to comprehend their clients' unique business needs and offer tailored solutions. This includes network and brand building to attract top talent and secure valuable referrals. Simultaneously, resourcing and communicating operations are essential for optimizing workflows and enhancing value perception. Project management, resource planning, and client engagement are key activities that streamline processes and foster better communication, ultimately increasing client satisfaction. Moreover, a culture of learning and knowledge management are vital components of the future of work. Learning resources, digital literacy, learning analytics, performance improvement, and employee empowerment are essential elements of a comprehensive training strategy. By focusing on these areas, businesses can ensure a robust talent pipeline and adapt to the ever-changing demands of the industry.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.


Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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