Authored By: Sarah
15 Jul 2024

 Corporate Entertainment Market Size to grow by USD 47.2 billion between 2024-2028

According to a research report “ Corporate Entertainment Market” by Type (Conventions, Retreats, Office parties, Others) Application (25-55 years, Under 25 years, Over 55 years) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 47.2 billion, at a CAGR of over 4.72% during the forecast period. Interactive videos have emerged as a valuable tool for corporate training and development, enabling distance learning through skill enhancement programs. At conferences and conventions, organizers distribute company content via these engaging media, accessible to employees globally. The content encompasses professional growth materials and insights into future business strategies. Interactive videos' popularity stems from their flexibility and convenience. Notable platforms offering such services include Coursera and edX. In the corporate entertainment market, there is a significant demand for interactive videos as they serve dual purposes: employee development and marketing initiatives.

Browse market data tables, figures, and in-depth TOC on “Corporate Entertainment Market” by Type (Conventions, Retreats, Office parties, Others) Application (25-55 years, Under 25 years, Over 55 years) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample

 

By Type, the Conventions segment is projected to dominate the market size in 2024

The demographic segment of 25-55 years old professionals holds a significant share in the global corporate entertainment market in 2023. With the global average median age surpassing 30 years in 2022 and over half of the world population being over 30 years old in 2021, this age group represents a substantial portion of the workforce. This demographic consists primarily of senior-level and managerial employees, who are often considered the most valuable assets of organizations. Japan, with a median age of 48.4 years in 2021, is a prime example of a population with a large percentage of employees falling within this age group.

By Application, 25-55 years  segment is expected to hold the largest market size for the year 2024

Corporate conventions serve multiple business functions, acting as platforms for motivating and training sales teams, showcasing new products, and fostering industry networking. Keynote speakers, product demonstrations, and entertainment are common features, along with panel discussions, workshops, and presentations by executives. Shareholders are updated on financial results, while the company's vision for the future is discussed. Conventions also generate excitement for new product launches through product demonstrations, celebrity appearances, and entertainment, ultimately securing media attention.

North America is forecasted to hold the largest market size by region in 2024

The corporate entertainment market represents a significant segment of the events industry, catering to businesses seeking to engage and motivate their employees or entertain clients. This market encompasses a diverse range of offerings, from live music and comedy performances to team-building activities and interactive workshops. By investing in corporate entertainment, businesses can foster a positive work environment, boost morale, and enhance overall productivity.

The Corporate Entertainment Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Alive Network Ltd.
  • All American Entertainment
  • Bassett Events Inc.
  • Blue Moon Talent
  • Booking Entertainment
  • Contraband Entertainment
  • Corporate Entertainment Agency
  • DCM Event Management
  • DNA Entertainment Networks Pvt. Ltd.
  • Entertainers Worldwide Ltd.
  • Eventive Marketing Inc.
  • Funny Business Agency
  • Green Light Booking
  • Incognito Artists Ltd.
  • Live Entertainment UK
  • Quintessentially UK Ltd.
  • Rafanelli Events
  • Scarlett Entertainment and Management Ltd.
  • Texas Sounds Entertainment LLC
  • The Events Co.
  • Top Dog Entertainment
.

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Research Analysis Overview

The corporate events market is a dynamic and evolving industry that caters to the unique needs of businesses, from large international firms to small companies. This market encompasses various types of events, including business meetings, incentive programs, exhibitions, trade fairs, seminars, conferences, retreats, and annual meetings. In recent years, there has been a shift towards experiential entertainment solutions that offer immersion experiences, such as data analytics-driven virtual reality experiences and live interactive events. Artists and performers continue to play a significant role in corporate entertainment, providing elite speakers and engaging performances that align with branding and company culture. Corporate clients seek professional goals and business goals alignment, and corporate meetings are no longer just about information exchange but also about employee morale and team building exercises. The use of technology, such as data analytics and virtual reality, is becoming increasingly popular to enhance the overall experience and create memorable events. Corporate event planners play a crucial role in bringing these elements together to deliver successful and impactful events.

Market Research Overview

The Corporate Entertainment Market encompasses a wide range of events and experiences designed to engage and inspire employees, clients, and stakeholders in the context of cultural heritage, tourism industry, and religious and cultural diversity. This market caters to various budget segments, including high, medium, and low, and serves educational institutions, government events, networking events, awards ceremonies, team building events, corporate retreats, and conventions. In the digital age, social media trends, data analytics, virtual reality experiences, live interactive events, and experiential entertainment solutions have become integral to corporate events. Artists, performers, elite speakers, branding, company culture, and professional goals are key elements of these events. The Corporate Entertainment Market caters to large international firms, small businesses, and corporate clients, offering smart features such as high-definition displays, augmented reality, streaming platforms, distance learning, skills development programs, and professional development. Virtual reality, virtual activities, and digital games are increasingly popular, with VR devices and crowdfunding strategies driving innovation. Employee morale, retreats, annual meetings, team building exercises, and corporate recreation are essential components of this market. The events industry continues to evolve, with a focus on immersive experiences, interactive videos, and smart technologies to meet the professional and business goals of corporations. Over 55 Years, 25-55 Years, and Under 25 Years demographics are all targeted, with office parties, conventions, games, and incentive programs tailored to their unique needs.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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