Authored By: Sarah
19 Jan 2021

Corporate Entertainment Market Size to Grow by $ 38.72 bn During 2021-2025

Technavio has been monitoring the corporate entertainment market and it is expected to grow by $ 38.72 bn, accelerating at a CAGR of almost 4% during the forecast period. The growth trajectory of the market is traced through a detailed analysis of the prevalent market forces, trends, and drivers along with competitive benchmarking View Free Sample Report

Corporate Entertainment Market: North America to lead market growth during the forecast period

  • 38% of the market growth will originate from North America during the forecast period.
  • Increasing reach of social media will be a key trend that will influence market growth significantly.
  • The Growing popularity of interactive videos will be a significant factor in driving the growth of the corporate entertainment market.

Corporate Entertainment Market | North America to Dominate Growth with 38% Share

Corporate Entertainment Market: Key Competitors

The market is concentrated. The growth of the players depends on several factors such as market conditions, government support, and industry development. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions. Bassett Events, Berkeley City Club, Cvent Inc., DNA Entertainment Networks Pvt. Ltd., Eventbrite Inc., Eventive Marketing, Quintessentially and Co Ltd., Wizcraft International Entertainment Pvt. Ltd., WPP Plc, and XING Events GmbH are some of the major market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments.

For more insights on this market: Download a Free Sample Report

Corporate Entertainment Market: Key Highlights of the Report for 2021-2025

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive corporate entertainment market growth during the next five years
  • Precise estimation of the corporate entertainment market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the corporate entertainment market industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of corporate entertainment market vendors

Technavio has been monitoring the Global Corporate Entertainment Market and it is expected to grow by USD 38.72 billion progressing at a CAGR of over 4% during the forecast period. The growth trajectory of the market is traced through a detailed analysis of the prevalent market forces, trends, and drivers along with competitive benchmarking. Download latest version with COVID-19 analysis Free Sample Report

Corporate Entertainment Market | North America to Dominate Growth with 38% Share

Corporate Entertainment Market: Growing Popularity of Interactive Videos to Drive the Market

The introduction of various marketing and promotional activities by companies will facilitate the corporate entertainment market growth in North America. 38% of the market growth will originate from North America during the forecast period. Market growth in this region will be faster than the growth of the market in Europe, MEA, and South America. This report provides an accurate prediction of the contribution of all the geographic segments to the growth of the corporate entertainment market market size.

Interactive videos is one of the key factors driving the corporate entertainment market growth. Skill enhancement programs, featured through interactive videos, facilitate distance learning and allow employees to access the content from remote locations. The flexibility of accessing the program content as per employees’ convenience is one of the primary factors driving the adoption of such interactive videos. 

The growing popularity of crowd-streaming is identified as one of the key corporate entertainment market trends. Corporate events planners are increasingly using Facebook Live as a prominent crowdsourcing tool that enables users to broadcast live shows on Facebook and helps increase the visibility of corporate events. Facebook offers features to live stream videos and also helps organizers in targeting a large audience by announcing a notification about the live video. The users can adjust their privacy and view settings to optimize the target audience in crowd-streaming.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. 

Corporate Entertainment Market: Vendor Analysis

The market is concentrated. The growth of the players depends on several factors such as market conditions, government support, and industry development. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions. Bassett Events, Berkeley City Club, Cvent Inc., DNA Entertainment Networks Pvt. Ltd., Eventbrite Inc., Eventive Marketing, Quintessentially and Co Ltd., Wizcraft International Entertainment Pvt. Ltd., WPP Plc, and XING Events GmbHare some of the major market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments.

Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19 Download a Free Sample Report 

Corporate Entertainment Market: Key Highlights of the Report for 2020-2024

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive Corporate Entertainment Market growth during the next five years
  • Precise estimation of the Corporate Entertainment Market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the corporate entertainment industry across APAC, Europe, MEA, North America, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of Corporate Entertainment Market vendors
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