Authored By: Sarah
11 Jul 2024

 Cookies Market Size to grow by USD 28.36 billion between 2024-2028

According to a research report “ Cookies Market” by Type (Plain and butter-based cookies, Chocolate-based cookies, Other cookies) Distribution Channel (Offline, Online) Geography (North America, APAC, Europe, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 28.36 billion, at a CAGR of  6.82% during the forecast period. The global market for cookies is experiencing significant growth due to the expanding millennial population and increasing disposable incomes. Premium cookies, with their focus on branding, packaging, and positioning, have become increasingly popular among consumers. Companies like Mondelez, Parle Products, and PepsiCo are capitalizing on this trend by offering a wide array of premium cookies that incorporate high-quality ingredients such as dry fruits, seeds, traditional grains, and nuts. Mondelez, through its subsidiary Tate's Bake Shop, for instance, provides thin-and-crispy premium cookies made from natural and superior ingredients in the US market. The rising awareness of health-conscious diets worldwide has further fueled consumer readiness to pay higher prices for such offerings.

Browse market data tables, figures, and in-depth TOC on “Cookies Market” by Type (Plain and butter-based cookies, Chocolate-based cookies, Other cookies) Distribution Channel (Offline, Online) Geography (North America, APAC, Europe, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Type, the Plain and butter-based cookies segment is projected to dominate the market size in 2024

In the cookies market, offline distribution channels represent the traditional method of selling cookies through physical stores, supermarkets, and other brick-and-mortar retail outlets. This distribution strategy offers several advantages, including the tangible product experience for customers and immediate product availability upon purchase. However, it comes with certain drawbacks, such as limited reach, elevated overhead costs, and restricted product variety, which may impact the overall market penetration and growth potential for cookie manufacturers. Offline distribution channels' success relies on the strategic placement and effective merchandising of cookies within retail outlets to maximize sales and customer engagement.

By Distribution Channel, Offline  segment is expected to hold the largest market size for the year 2024

The global market for plain and butter-based cookies experiences significant demand, particularly in countries such as China, India, and the UK, where these cookies serve as ideal accompaniments to popular beverages like tea and coffee. Key players in this sector include Mondelez, Britannia Industries (Britannia), Mayora Group, and Parle Products. As entry-level market offerings, plain and butter-based cookies are competitively priced. The market is intensely competitive, particularly in developing economies like India and Brazil, where price sensitivity is prevalent. With homogeneous product offerings becoming increasingly common, manufacturers are concentrating on innovative packaging and advertising strategies to distinguish their products in this fiercely competitive landscape.

North America is forecasted to hold the largest market size by region in 2024

The North American cookies market exhibits a high degree of diversity, catering to an expanding consumer base seeking innovative and diverse cookie offerings. Cookies hold a substantial consumer base for both retail and on-trade consumption, including coffee shops and cafes. These treats are popular not only as indulgent snacks but also as health-conscious options. Leading vendors in the sector are dedicated to providing a wide array of health-focused and indulgent cookies. They actively engage with key industry players, such as food and beverage manufacturers, to ensure a consistent supply of cookies to meet evolving market demands. These vendors play a crucial role in making health and wellness food products, including cookies, readily accessible to consumers at retail outlets.

The Cookies Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Arcor Group
  • Bahlsen GmbH and Co. KG
  • Barilla G. e R. Fratelli Spa
  • Billys Farm
  • Biscuit Holding SAS
  • Britannia Industries Ltd.
  • Campbell Soup Co.
  • Deweys Bakery Inc.
  • Emmys Organics LLC
  • FUEL10K Ltd.
  • ITC Ltd.
  • Kellogg Co.
  • Mondelez International Inc.
  • Nestle SA
  • Parle Products Pvt. Ltd.
  • PepsiCo Inc.
  • PT Mayora Indah Tbk
  • Starbucks Corp.
  • UNIBIC Foods India Pvt. Ltd.
  • Yildiz Holding A.S.

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Research Analysis Overview

The cookies market is a significant segment of the snack industry, encompassing a wide range of products from biscuits and chocolate cookies to oat-based and hand-made varieties. Manufacturing costs for cookies vary depending on the type and ingredients used, with digestive cookies often featuring simple, affordable ingredients like oats, while chocolate cookies and those with pineapple flavor or alternative sweeteners may have higher costs. Bakery manufacturers face competition not only from each other but also from alternative products like crackers and popcorn. E-commerce and online retailing have disrupted traditional sales channels, with consumers increasingly turning to convenience and the ability to purchase cookies from anywhere, at any time. Consumer tastes continue to evolve, with a growing preference for low-sugar, organic, gluten-free, and functional cookies. Urbanization and increasing consumer spending power have fueled growth in emerging regions, particularly in Asia. Marketing methods have shifted to social media and influencer marketing, while home bakers offer a niche market for those seeking hand-made, artisanal cookies. Ingredients and flavors continue to drive innovation, with sugar-free, low-fat, and functional ingredients gaining popularity. The healthy cookies market is expected to grow significantly, with consumers seeking snacking options that align with their health goals. Overall, the cookies market is a dynamic and evolving industry that requires manufacturers to stay attuned to consumer trends and preferences.

Market Research Overview

The global Cookies Market is a dynamic and diverse industry, encompassing various types of cookies such as Pumpkin Cobbler Cookies, Drop cookies, Bar cookies, and Specialty Cookies including Chocolate Chip Cookies, Oatmeal Cookies, Shortbread Cookies, Filled Cookies, and even Vegan and Sugar-free options. Brands like Oreo and Dunkin' don't just dominate the offline channel through Retail Stores and Foodservice, but also the Online Retail sector. Manufacturing costs, alternative products like Biscuits and Cereals, and global economic conditions influence the market. Perception and brand loyalty play a significant role, with consumers seeking healthy alternatives due to lifestyle diseases such as Diabetes and Obesity. Emerging regions and international expansion fuel growth, with trends favoring convenience, low-sugar, organic, and gluten-free options. Regulations, health and wellbeing, demographics, and disposable income shape branding tactics. Product innovations include Chocolate Chip Minis, Caramel Flavored Minis, and Premium cookies. Brands cater to various dietary needs, such as Celiac Disease, Lactose intolerance, and Glutamic disorders. Marketing methods, urbanization, and consumer spending power continue to influence the market. Transparency of ingredients, hand-made cookies, and functional ingredients are key considerations. Snacking trends and gifting options also drive demand. Ingredients and flavors like Digestive ingredients (oats), Pineapple, Chocolates, and Natural flavors shape the future of the Cookies Market.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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