Latest News- Cookies Market: Plain and butter-based cookies is expected to lead the Type segment during 2025-2029

The Cookies Market is being driven by Growing emphasis on product premiumization

The Cookies Market is expected to grow at a CAGR of 7.3% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 32328.5 million. In the cookie market, there is a growing trend towards clean labeling, which involves using simple, recognizable, and pronounceable ingredients in food products. This trend is driven by increasing consumer awareness of the health implications of various ingredients and stricter regulations in countries like the US, the UK, and Germany. As a result, cookie manufacturers are streamlining their production processes to use as few ingredients as possible while ensuring they are perceived as healthy and wholesome by consumers. This approach not only meets regulatory requirements but also builds trust and loyalty among health-conscious consumers. By utilizing minimal, easily identifiable ingredients, the cookie industry is able to cater to the demand for transparency and naturalness in food products. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Type
  • Plain and butter-based cookies
  • Chocolate-based cookies
  • Other cookies
• Distribution Channel
  • Offline
  • Online
• Geography
  • North America
    • Canada
    • US
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • Europe
    • Germany
    • UK
    • France
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Growing emphasis on product premiumization
• Rising demand for healthy cookies
• Increasing on-trade sales of cookies

However, the market also witnesses some limitations, which are as follows:

• High energy costs for bakery processors
• Lack of organized retail distribution channels in developing markets
• Volatility in prices of raw materials

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Market Scope in Cookies Market Research Report

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Research Analysis Overview

The Cookies Market is experiencing growth due to increasing consumer spending power, urbanization, and health-conscious trends. Bakers use functional, low-fat, and sugar-free ingredients to cater to various consumer preferences. Hand-made cookies, gluten-free, organic, and low-sugar options are popular. Marketing methods focus on convenience, snacking trends, and flavors like pineapple and oats. Bakery manufacturers produce alternative products, including chocolate cookies and biscuits, to meet demand. E-commerce and online retailing are emerging regions for sales growth. Ingredients like digestive and baking are key, with manufacturing costs influencing market dynamics.

Market Research Overview

The Cookies Market encompasses businesses engaged in the production and packaging of cookies to ensure food safety and prolong shelf life. According to Technavio, the market's size is determined by the consolidated revenue of participating vendors. This sector excludes providers of food processing equipment and packaged beverage manufacturers, including alcoholic and non-alcoholic beverages. Key growth drivers for the Cookies Market include the health benefits linked to the consumption of minimally processed foods, such as hand-made cookies containing functional, low-fat, and sugar-free ingredients. Urbanization, transparency of ingredients, and marketing strategies targeting home bakers also contribute to market expansion. Despite high input costs, the Cookies Market is poised for growth due to increasing consumer spending power and the trend towards healthier, artisanal food options.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/