Latest News- Confectionery Market in US: Offline is expected to lead the Distribution Channel segment during 2025-2029

The Confectionery Market in US is being driven by Seasonal demand for confectioneries

The Confectionery Market in US is expected to grow at a CAGR of 4.7% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 13.5 billion. The US confectionery market has witnessed a notable trend with the rising preference for health-conscious confectionery products. Chewable vitamin supplements, particularly gummies, have gained significant traction over traditional vitamin supplements. This shift can be attributed to their ease of consumption and enhanced palatability. The collaboration between the sugar confectionery industry and healthcare sector has led to the innovation of chewable medicines, which are not only convenient for children but also for adults. These alternatives to hard tablets and capsules offer a more enjoyable way to consume essential nutrients and medications. This trend signifies a promising growth opportunity for the confectionery industry in the US healthcare sector. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Offline
  • Online
• Product
  • Chocolate
  • Sugar confectionery
  • Gums
• Type
  • Conventional
  • Organic
• Geography
  • US

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Seasonal demand for confectioneries
• Increasing demand for premium chocolates
• Rise in penetration of modernized retail chains

However, the market also witnesses some limitations, which are as follows:

• Fluctuation in prices of raw materials
• Stringent rules and regulations for confectionery products
• Increase awareness of health issues such as obesity and diabetes for confectionery products

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Market Scope in Confectionery Market in US Research Report

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Research Analysis Overview

The Confectionery Market in the US is witnessing a shift towards healthier options with trends such as sugar reduction, natural ingredients, vegan, and gluten-free confectionery gaining popularity. Personalized confections, including 3D printed and edible packaging, are also on the rise. Online ordering, subscription boxes, and corporate gifting are transforming the way consumers purchase and receive their sweet treats. Confectionery experiences, such as chocolate tours, candy making classes, and museums, offer unique ways to explore the history and heritage of chocolate and confectionery art. Artisan, small-batch, and craft confectioneries continue to captivate consumers with their unique designs, from chocolate sculptures to intricate confectionery photography. Confectionery blogging, vlogging, and influencers are shaping the industry through social media, while augmented reality packaging adds a modern twist to traditional sweets.

Market Research Overview

The confectionery market in the US is a significant segment of the global packaged foods industry, encompassing manufacturers and vendors specializing in the production of sugar confectionery items, such as chocolate bars, hard candy, jelly beans, and confectionery ingredients. The market's size is determined by the consolidated revenue generated by these entities, excluding those involved in food processing equipment production or packaged alcoholic and non-alcoholic beverages, including mineral waters. The market's expansion will be fueled by the growing consumer preference for healthier confectionery options, including sugar-free and organic confectionery products, which cater to the increasing health-conscious population. Additionally, the health benefits associated with the intake of minimally processed foods, such as confectionery items, contribute to the market's growth. These benefits include the presence of essential nutrients like potassium, dietary fiber, folate (folic acid), vitamin A, and vitamin C in minimally processed foods.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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