Latest News- Confectionery Market in US: Offline is expected to lead the Distribution Channel segment during 2025-2029

The Confectionery Market in US is being driven by Seasonal demand for confectioneries

The Confectionery Market in US is expected to grow at a CAGR of 4.7% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 13.5 billion. The confectionery market in the US has witnessed a significant shift towards chewable vitamin supplements, particularly gummies. This trend is driven by consumers' preference for more palatable and convenient alternatives to traditional vitamin supplements. The collaboration between the sugar confectionery and healthcare industries has led to the innovation of chewable medicines, which are favored by both children and adults due to their ease of consumption and non-intrusive nature. Unlike hard tablets and capsules, chewable medicines offer a more enjoyable experience, making them a popular choice for those seeking to maintain their health while enjoying a treat. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Offline
  • Online
• Product
  • Chocolate
  • Sugar confectionery
  • Gums
• Type
  • Conventional
  • Organic
• Geography
  • US

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Seasonal demand for confectioneries
• Increasing demand for premium chocolates
• Rise in penetration of modernized retail chains

However, the market also witnesses some limitations, which are as follows:

• Fluctuation in prices of raw materials
• Stringent rules and regulations for confectionery products
• Increase awareness of health issues such as obesity and diabetes for confectionery products

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Market Scope in Confectionery Market in US Research Report

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Research Analysis Overview

The Confectionery Market in the US is witnessing a shift towards healthier options with the focus on sugar reduction, natural ingredients, vegan, and gluten-free confections. Personalized and artisanal creations are gaining popularity, with innovations such as 3D printed confections, edible packaging, and augmented reality packaging. Online ordering, subscription boxes, and personalized gifts are also on the rise for convenient and unique gifting experiences. Corporate gifting, chocolate tours, candy making classes, confectionery museums, and exploration of chocolate heritage add to the market's rich history and cultural significance. Artisan, small-batch, and craft confectioneries offer unique designs, from confectionery art and chocolate sculptures to confectionery photography, blogging, and vlogging, fueled by the influence of social media personalities.

Market Research Overview

The confectionery market in the US is a significant segment of the global packaged foods industry, encompassing manufacturers and vendors specializing in the production and processing of sugar confectionery items, such as chocolate bars, hard candy, jelly beans, and various other confectionery products. This market's size is determined by the consolidated revenue generated by these entities. It is essential to note that this market does not include food processing equipment manufacturers or producers of packaged alcoholic and non-alcoholic beverages, including mineral waters. Key growth drivers for the US confectionery market include the increasing consumer preference for healthier confectionery options, such as sugar-free and organic confectionery products. Moreover, the health benefits associated with the intake of minimally processed foods, including confectionery ingredients, contribute to the market's expansion. These benefits include the provision of essential nutrients like potassium, dietary fiber, folate (folic acid), vitamin A, and vitamin C.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/